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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Bisnis dan Kewirausahaan SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Perhotelan dan Pariwisata Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism Journal of Tourism Economics and Policy Journal of Applied Sciences in Travel and Hospitality Inkubis: Jurnal Ekonomi dan Bisnis Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Jurnal Sains Terapan Pariwisata Jurnal Abdimas Multidisiplin
Luh Linna Sagitarini
Politeknik Negeri Bali
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Analisis Room Service Menu Melalui Pendekatan Cost Margin Analysis (CMA) Di Hotel Le Meridien Bali Jimbaran Prasiwaka, I Nyoman Trias Budi; Darlina, Lien; Sagitarini, Luh Linna
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17341

Abstract

Penelitian ini menganalisis menu All day di room service Hotel Le Meridien Bali Jimbaran berdasarkan Pendekatan Cost Margin Analysis (CMA). Pendekatan Cost Margin Analysis (CMA) merupakan pendekatan yang menekankan pengendalian margin kontribusi dan harga pokok makanan. Tujuan penelitian ini : 1) Untuk mengetahui klasifikasi all day menu di room service Hotel Le Meridien Bali Jimbaran berdasarkan pendekatan Cost Margin Analisis (CMA). 2) Untuk mengetahui upaya-upaya yang dilakukan untuk meningkatkan margin kontribusi all day menu di room service Hotel Le Meridien Bali Jimbaran. Metode pengumpulan data yang digunakan adalah wawancara, dokumentasi dan observasi. Teknik analisis berupa deskriptif kuantitatif dengan pendekatan Cost Margin Analysis (CMA) dan deskriptif kualitatif. Hasil analisis menunjukkan bahwa dari 28 item menu terdapat 7 item menu berkategori prime, 3 item menu berkategori standards, 8 item menu berkategori sleepers dan 10 item menu berkategori problems. Upaya berikutnya yang harus dilakukan untuk meningkatkan margin kontribusi all day menu di room service Hotel Le Meridien Bali Jimbaran adalah mempertahankan kualitas makanan, menekan harga pokok makanan, meningkatkan promosi dan mengembangkan menu baru.
Sustainable Culinary Tourism in Ubud, Bali: Preserving Traditional Balinese Food Heritage while Supporting Tourism Growth Suardani, Made; Meirejeki, I Nyoman; Sagitarini, Luh Linna; Sudarta, I Gede; Arjana, I Wayan Basi
Journal of Tourism Economics and Policy Vol. 6 No. 1 (2026): Journal of Tourism Economics and Policy (January - March 2026) - In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i1.1883

Abstract

Sustainable tourism has increasingly emphasized the importance of balancing economic development with cultural preservation. Within this framework, culinary tourism has emerged as a strategic tool for enhancing destination attractiveness while maintaining local identity. This study aims to examine the role of sustainable culinary tourism in preserving traditional Balinese food heritage while supporting tourism growth in Ubud, Bali. A qualitative case study approach was employed, involving in-depth interviews with restaurant owners, local chefs, cooking class instructors, and tourism practitioners, complemented by observations and document analysis. The findings reveal that sustainable culinary tourism contributes significantly to the preservation of traditional recipes, cooking techniques, and the use of local ingredients. Culinary tourism activities, particularly traditional restaurants and cooking classes, function as mechanisms for transmitting culinary knowledge and strengthening cultural authenticity. Furthermore, culinary tourism enhances destination competitiveness, increases tourist attraction, and supports local economic development. Local community involvement was identified as a critical factor in ensuring sustainability, as community members serve as custodians of traditional culinary knowledge. However, challenges related to commercialization and adaptation to tourist preferences may threaten authenticity if not properly managed. This study concludes that sustainable culinary tourism provides an integrated model for balancing cultural preservation and tourism growth. The findings contribute to sustainable tourism and culinary tourism literature by demonstrating the dual role of culinary tourism in cultural sustainability and economic development. Practical implications are provided for policymakers, tourism practitioners, and local communities to strengthen sustainable culinary tourism strategies in cultural destinations.
Integrated Marketing Communication and Human Resource Competency on Brand Awareness Destination through Digital Marketing Utilization Luh Linna Sagitarini; Ketut Sumadi; I Made Arsa Wiguna; I Ketut Gde Juli Suarbawa
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4994

Abstract

Tourism destinations require effective communication and digital capabilities to compete. This study investigates the causal relationships among integrated marketing communication, human resource competency, digital marketing utilization, and brand awareness destination within the tourism sector. Framed by the Resource-Based View (RBV), a quantitative, cross-sectional research design was adopted. Data were gathered from 360 purposively selected tourism stakeholders, including village tourism managers, village-owned enterprise officials, local tourism board representatives, and private service providers actively involved in digital marketing initiatives. Using a structured questionnaire, key constructs were measured with validated Likert-scale indicators and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings confirm that both integrated marketing communication and human resource competency have significant positive effects on digital marketing utilization, which, in turn, substantially influences brand awareness destination. Further analysis reveals that digital marketing utilization fully mediates the human resource competency-brand awareness destination relationship and partially mediates the integrated marketing communication-brand awareness destination link, underscoring its strategic function in bridging organizational capabilities and market-level brand awareness. This research extends the Resource-Based View by positioning digital marketing utilization as a resource activation mechanism and provides practical guidance for aligning integrated marketing communication, capacity-building, and digital execution to strengthen destination branding.
The Mediating Role of Social Media Engagement in the Relationship Between Social Media Advertising and Brand Awareness: Evidence from Luxury Resorts in Bali Luh Linna Sagitarini; Made Suardani
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.265

Abstract

Background: Social media has become a dominant channel for brand building in the hospitality sector, especially for luxury hotels, where visual storytelling and symbolic value are crucial. However, limited research has explored how paid social media advertising (SMA) influences brand awareness (BA) through consumer engagement. Objective: This study examines the direct and indirect effects of SMA on BA by applying the Stimulus–Organism–Response (SOR) framework, with social media engagement (ENG) serving as a mediator. Methods: A survey was conducted involving 250 domestic and international tourists who had engaged with paid campaigns on Instagram, Facebook, TikTok, and YouTube from five five-star resorts in Bali. The EPIC model—Empathy, Persuasion, Impact, and Communication—was used to assess advertising effectiveness, while regression analysis was employed to test the hypothesized relationships. Results: The results indicate that SMA directly enhances BA (β = 0.52, p < .001) and has an indirect effect through ENG as a significant mediator (β = 0.47 → β = 0.38, p < .001). ENG independently strengthens BA (β = 0.38, p < .001), and the model collectively explains 61% of the variance in brand awareness. This study contributes theoretically by integrating the EPIC model into the SOR framework and demonstrating that social media engagement functions as a key mediating mechanism between advertising stimuli and brand awareness outcomes. Conclusion: Practically, luxury hotel managers should invest in clear, persuasive, and emotionally resonant social media campaigns that stimulate consumer engagement, thereby reinforcing brand recognition and salience in competitive digital markets.
MARKETING COMMUNICATION TO ENHANCE BRAND IMAGE AT HOTEL FAIRFIELD BY MARRIOTT BALI LEGIAN Komang Tri Herlina Dewi; Luh Linna Sagitarini; Ni Luh Eka Armoni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3628

Abstract

This istudy aimed to explore how marketing communications are implemented at the Fairfield by Marriott Bali Legian Hotel and to analyze how these efforts influence the hotel's brand image. The research used a quantitative method through simple linear regression analysis, supported by a qualitative approach involving structured interviews. The findings show that the hotel has implemented its marketing communications strategy very effectively. In particular, the use of Instagram has generated strong engagement from followers on the official account, @fairfieldbalilegian. This is further supported by an increase in the account’s performance metrics, as measured using the website phlanx.com. Data analysis reveals that marketing communication plays i a significant i role i in enhancing i the hotel’s brand image. The simple regression analysis produced a constant value of 13.420 and a regression coefficient of 0.777, indicating that for every one-unit increase in marketing communication efforts, the brand image improves by 0.777 units. Furthermore, the coefficient of determination (R²) was found to be 0.794. This means that 79.4% of the hotel’s brand image is influenced by marketing communication activities, while the remaining i 20.6% is affected by other i factors
Co-Authors A. Agung Putu Swabawa Aditya Wiguna, I Made Anak Agung Putu Parwati Armoni, Ni Luh Eka Dewi, Komang Tri Herlina I Dewa Gede Ari Pemayun I Gusti Agung Mas Krisna Komala Sari I Gusti Made Wendri I Gusti Putu Sutarma I Kadek Deo Sudiatmita I Ketut Gde Juli Suarbawa I Made Arsa Wiguna I Nyoman Meirejeki I Nyoman Rajin Aryana I Nyoman Winia I Wayan Basi Arjana, I Wayan Basi I Wayan Jendra Ida Ayu Elistyawati Ida Ayu Kade Werdika Damayanti Ketut Sumadi Komang Krishna Darmawan Komang Tri Herlina Dewi Lien Darlina Lien Darlina, Lien Made Suardani Margaretta Ayu Angria Ni Luh Eka Armoni Ni Made Ernawati Ni Made Sudarmini Ni Nyoman Triyuni Ni Putu Pande Dian Satya Dewi Ni Wayan Merda Surya Dewi Nugraha, Dicky Dwi Prasiwaka, I Nyoman Trias Budi Putradewa Yo, Komang Bagus Sari, I Gusti Agung Mas Krisna Komala Suardani, Made Sudarta, I Gede Sukma Cahyana, I Kadek Wahyuni, Dewa Ayu Mitha Wendri, I Gusti Made