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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Bisnis dan Kewirausahaan SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Manajemen Perhotelan dan Pariwisata Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism Journal of Tourism Economics and Policy Journal of Applied Sciences in Travel and Hospitality Inkubis: Jurnal Ekonomi dan Bisnis Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Jurnal Sains Terapan Pariwisata Jurnal Abdimas Multidisiplin
Luh Linna Sagitarini
Politeknik Negeri Bali
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Sustainable Culinary Tourism in Ubud, Bali: Preserving Traditional Balinese Food Heritage while Supporting Tourism Growth Suardani, Made; Meirejeki, I Nyoman; Sagitarini, Luh Linna; Sudarta, I Gede; Arjana, I Wayan Basi
Journal of Tourism Economics and Policy Vol. 6 No. 1 (2026): Journal of Tourism Economics and Policy (January - March 2026) - In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i1.1883

Abstract

Sustainable tourism has increasingly emphasized the importance of balancing economic development with cultural preservation. Within this framework, culinary tourism has emerged as a strategic tool for enhancing destination attractiveness while maintaining local identity. This study aims to examine the role of sustainable culinary tourism in preserving traditional Balinese food heritage while supporting tourism growth in Ubud, Bali. A qualitative case study approach was employed, involving in-depth interviews with restaurant owners, local chefs, cooking class instructors, and tourism practitioners, complemented by observations and document analysis. The findings reveal that sustainable culinary tourism contributes significantly to the preservation of traditional recipes, cooking techniques, and the use of local ingredients. Culinary tourism activities, particularly traditional restaurants and cooking classes, function as mechanisms for transmitting culinary knowledge and strengthening cultural authenticity. Furthermore, culinary tourism enhances destination competitiveness, increases tourist attraction, and supports local economic development. Local community involvement was identified as a critical factor in ensuring sustainability, as community members serve as custodians of traditional culinary knowledge. However, challenges related to commercialization and adaptation to tourist preferences may threaten authenticity if not properly managed. This study concludes that sustainable culinary tourism provides an integrated model for balancing cultural preservation and tourism growth. The findings contribute to sustainable tourism and culinary tourism literature by demonstrating the dual role of culinary tourism in cultural sustainability and economic development. Practical implications are provided for policymakers, tourism practitioners, and local communities to strengthen sustainable culinary tourism strategies in cultural destinations.
The Mediating Role of Social Media Engagement in the Relationship Between Social Media Advertising and Brand Awareness: Evidence from Luxury Resorts in Bali Luh Linna Sagitarini; Made Suardani
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.265

Abstract

Background: Social media has become a dominant channel for brand building in the hospitality sector, especially for luxury hotels, where visual storytelling and symbolic value are crucial. However, limited research has explored how paid social media advertising (SMA) influences brand awareness (BA) through consumer engagement. Objective: This study examines the direct and indirect effects of SMA on BA by applying the Stimulus–Organism–Response (SOR) framework, with social media engagement (ENG) serving as a mediator. Methods: A survey was conducted involving 250 domestic and international tourists who had engaged with paid campaigns on Instagram, Facebook, TikTok, and YouTube from five five-star resorts in Bali. The EPIC model—Empathy, Persuasion, Impact, and Communication—was used to assess advertising effectiveness, while regression analysis was employed to test the hypothesized relationships. Results: The results indicate that SMA directly enhances BA (β = 0.52, p < .001) and has an indirect effect through ENG as a significant mediator (β = 0.47 → β = 0.38, p < .001). ENG independently strengthens BA (β = 0.38, p < .001), and the model collectively explains 61% of the variance in brand awareness. This study contributes theoretically by integrating the EPIC model into the SOR framework and demonstrating that social media engagement functions as a key mediating mechanism between advertising stimuli and brand awareness outcomes. Conclusion: Practically, luxury hotel managers should invest in clear, persuasive, and emotionally resonant social media campaigns that stimulate consumer engagement, thereby reinforcing brand recognition and salience in competitive digital markets.
Co-Authors A. Agung Putu Swabawa Aditya Wiguna, I Made Anak Agung Putu Parwati Armoni, Ni Luh Eka Dewi, Komang Tri Herlina I Dewa Gede Ari Pemayun I Gusti Agung Mas Krisna Komala Sari I Gusti Made Wendri I Gusti Putu Sutarma I Kadek Deo Sudiatmita I Nyoman Meirejeki I Nyoman Rajin Aryana I Nyoman Winia I Wayan Basi Arjana, I Wayan Basi I Wayan Jendra Ida Ayu Elistyawati Ida Ayu Kade Werdika Damayanti Komang Krishna Darmawan Lien Darlina Lien Darlina, Lien Made Suardani Margaretta Ayu Angria Ni Made Ernawati Ni Made Sudarmini Ni Nyoman Triyuni Ni Putu Pande Dian Satya Dewi Ni Wayan Merda Surya Dewi Nugraha, Dicky Dwi Prasiwaka, I Nyoman Trias Budi Putradewa Yo, Komang Bagus Sari, I Gusti Agung Mas Krisna Komala Suardani, Made Sudarta, I Gede Sukma Cahyana, I Kadek Wahyuni, Dewa Ayu Mitha Wendri, I Gusti Made