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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) AdBispreneur IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Ekonomi Integra SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas YUME : Journal of Management Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Edueco Jurnal Mantik Economic Education and Entrepreneurship Journal Jurnal Sains dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara ProBisnis : Jurnal Manajemen Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Jurnal Ilmiah Accusi E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Manajemen : Jurnal Ekonomi Jurnal Ilmiah Accusi
Saragih, Liharman
Fakultas Ekonomi Universitas Simalungun
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Mantik

 1 
THE MODERATE EFFECT OF ABSORPTIVE CAPACITY ON THE EFFECT OF RISK TAKING AND WORK ATMOSPHERE ON COMPETENCE ENTREPRENEURS AT PD HORAS JAYA PASAR PEMATANGSIANTAR tutik susanti; liharman saragih; elfina damanik
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of risk taking and entrepreneurial competencies on entrepreneurial competencies moderated by absorptive capacity. This research was conducted using quantitative methods through interviews, questionnaires and documentation of 48 samples of tailors at PD Pasar Horas Jaya. The data analysis technique used is data instrument test, classical assumption, multiple linear regression analysis, t test, coefficient of determination test, and MRA. The analysis was performed using the IBM SPSS Statistics V.26 program. The results showed that through multiple linear regression risk taking had an effect on entrepreneur competencies with a sig. 0.00 1. Work atmosphere has a positive effect on entrepreneur competencies with a value of sig.0.00. From the results of the MRA test, it is known that absorptive capacity does not affect the relationship between risk taking and entrepreneurial competencies with sig values ??of 0.431 and 0.67, respectively. The results of the second MRA test show that absorptive capacity does not affect the relationship between work atmosphere and entrepreneur competencies with sig values ??of 0.772 and 0.442, respectively.
THE MEDIATION EFFECTS OF SATISFACTION IN THE INFLUENCE OF FUNCTIONAL VALUE AND EMOTIONAL VALUE ON CUSTOMER LOYALTY ONLINE ETHNIC BATAK PRODUCTS IN PEMATANGSIANTAR nutri ciasi; liharman saragih; elfina damanik
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of functional and emotional value on online customer loyalty of ethnic batak products in Pematangsiantar City with the intermediary variable of satisfaction as a partial and simultaneous mediating variable. The study used a quantitative descriptive approach. Data was collected using a questionnaire method via google form to 96 respondents, which were samples obtained through accidental sampling and sample determination using the Lemeshow formula. The data analysis techniques used in this research are data instrument test, classical assumption test, multiple linear regression analysis, R2 determinant coefficient test, t test, F test and path analysis using the IBM SPSS V.26 program. The results showed that the functional and emotional variables had a significant positive direct influence on loyalty, respectively 0,017 and 0,005. The indirect influence value between functional variables through satisfaction with loyalty is 0.273 and between emotional variables through satisfaction with loyalty is 0.351.
Mediation role of brand trust on the impact of e-wom perception on purchase intention of ms glow products on shopee study in kelurahan Tomuan Pematangsiantar Liharman Saragih; Siti Rohani; Theresia Febriana Tampubolon; Wirda Yuliani; Tri Mutiara Sakinah
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3891

Abstract

The main objective of this research is to examine the effect of electronic word-of-mouth (eWOM) perceptions on purchase intention; Consider brand trust as a mediating variable. This study takes a customer perspective; Known Tomua villagers who have an active account on SHOPEE. The conceptual framework of this study was tested using data collected from a questionnaire addressed to a sample of 123 respondents in Tomuan. Statistical results of validity tests, multicollinearity tests, results of multiple linear analysis, results of the T test (partial), results of the F test and results of the deterministic test show that the reliability of eWOM and the quality of eWOM have a significant and positive effect on purchase intention. Regarding the mediating role of brand trust, the results show that brand trust mediates the relationship between the independent and dependent variables. Therefore, research results, recommendations and future research are also discussed.
Co-Authors Acai Sudirman Achichan Dani Grasella Natasya Achichan Dani Grasella Natasya Ade Prastiwi Aggiat Sinurat Agung Yudha Permana Agung Yudha Permana Anggiat Sinurat Anggiat Sinurat Anggreini, Annisa Fitri Arno Frayliado Saragih Ayu Nadila Carolin Agrifa Manik Damanik, Darwin Damanik, Elfina O P Damanik, Elfina O.P. Damanik, Toga Hotdianto Damanik, Vani Oktasya Damayanti Safitri Damayanti Safitri Dian Darma Syahputra Saragi Dian Darma Syahputra Saragi Dinda Maharani Dinda Maharani Djuli Sjafei Purba Djuli Syafei Purba Dwi Nanda Aryanti elfina damanik elfina damanik Elfina O P Damanik Elfina O P Damanik Elfina O P Damanik Elfina Okto Posmaida Damanik Elsanna BR Purba Ermika Sari Panjaitan Ervina Sriwidayati Farhan Afdillah Pulungan Farhan Afdillah Pulungan Fariaman Purba Fitri Ani Simbolon Giawa, Relahati Ginting, Fauziah Aftitah Girsang, Jefri Frans Boy Girsang, Rosita Manawari Gustin Muharani Hady Christian Purba Hafiz Azhar Haidir, Sharla Nasyawa Haloho , Dasmaika Apriani Handayani Pandiangan Handayani Pandiangan Harahap, Dwi Putri Aisyah Johanes W P Purba Johanes W P Purba Johanes Wilfrid Pangihutan Purba Johanes Wilfrid Pangihutan Purba Johanes Wilfrid Pangihutan Purba Johanes. W.P. Purba Jontarudi Tarigan, Wico Juliansyah, Rizky Juwita Maya Purba Kristianto Kristianto Lamsinar Simatupang Lika Anivia Pasaribu Mahaitin H Sinaga Maimunah Salimah Manurung Martina, Sri Miranda Saragih, Yulia Muhammad Hamdika Muhammad Kevin Jhody Saragih Munthe, Risma N Nessa Andhini Netty Vera Harianja Netty Vera Harianja Novi Anggraini Novi Anggraini Nur Ella Sari Purba Nurhasanah . nutri ciasi Okista, Rizky Oktavia, Retno Ayu Pandapotan Simatupang Parinduri, Taufik Pawer Darasa Panjaitan Perangin - angin, Dermawan Purba, Djuli Sjafei PURBA, ELIDAWATY Purba, Johanes W P PURBA, JOHANES WILFRID PANGIHUTAN Purba, Rizky Fadhila Putri Wahyuni Putri Wahyuni Rahayu, Elwi Sri Relahati Giawa Relahati Giawa Resna Napitu Resna Napitu Reza Afriza Risma N Munthe Risma Nuraini Munthe Rosita Manawari Girsang Rosita Manawari Girsang Sakti, Bima Perdana saragi, Dian Darma Syahputra Saragih, Arno Frayliado Saragih, Muhammad Kevin Jhody Saragih, Yoan Hendrawan Junpridan Sihite, Toga SIMBOLON, PIRMA Sinaga, Jantri Hotdi Sinta Egianinta Br Sitepu Sinurat, Anggiat Sipayung, Tuahman Siregar, Sonia Arnsiah Siti Rohani Siti Rohani Siti Rohani Sitinjak, Maria Cosmas Salsa Sri Martina Suhelpi Suhelpi Susan Pransiska Susan Pransiska Tarigan, Wico J Taufik Parinduri Theresia Febriana Tampubolon Titania Dwi Ramadani Titania Dwi Ramadani Toga Hotdianto Damanik Tri Mutiara Sakinah Tri Mutiara Sakinah Tri Mutiara Sakinah Trivena Oktaviani Koyong Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Turnip, Chintya Eris tutik susanti V. Purba, Maya Anggreani Vani Oktasya Damanik Vera Harianja, Netty Vina Depi Cintya Ginting Vitryani Tarigan Wico Jontarudi Tarigan Wirda Yuliani Yanti Jesika Nasution Yeni Ariesa Yesni Riana Damanik Yoan Hendrawan Saragih Yopandi, Trizki