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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma Transformasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Journal of Artificial Intelligence and Digital Business Journal of Entrepreneurial and Business Diversity PESHUM Jurnal Manajemen dan Bisnis (J-Mabis)
Muhiban, Ayi
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Strategi Green Marketing Destinasi Ekowisata Kampung Gandrung Muliany, Febriyan; Saepuloh, Cepi; Muhiban, Ayi; Kusuma, Bagus Arya
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 4 No. 3 (2025): Jurnal Penyuluhan dan Pemberdayaan Masyarakat (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v4i3.1687

Abstract

Pariwisata berkelanjutan memerlukan strategi pemasaran yang mampu meningkatkan daya tarik destinasi sekaligus menjaga kelestarian lingkungan. Kampung Gandrung merupakan salah satu destinasi ekowisata yang memiliki potensi alam dan budaya lokal, namun menghadapi tantangan dalam promosi dan pengelolaan yang ramah lingkungan. Kegiatan ini bertujuan untuk menerapkan strategi green marketing melalui pendekatan partisipatif dengan sasaran utama ibu-ibu rumah tangga. Kegiatan dilaksanakan pada 18 Agustus hingga 12 September 2025 dengan metode sosialisasi, workshop praktik, dan pendampingan lapangan, yang dipandu oleh narasumber dari Forum Komunikasi Dosen (FKD). Hasil kegiatan menunjukkan partisipasi aktif masyarakat dalam diskusi dan praktik green marketing, termasuk pembuatan konten promosi digital dan pengelolaan sampah. Evaluasi menunjukkan kesadaran masyarakat terhadap perubahan lingkungan serta keterlibatan mereka dalam pelestarian alam dan budaya lokal. Simpulan dari kegiatan ini menegaskan bahwa strategi green marketing efektif untuk mendukung keberlanjutan ekowisata, sementara saran menekankan perlunya pelatihan lanjutan, monitoring, dan jejaring dengan lembaga lain untuk memperkuat praktik ramah lingkungan.
The Influence of Packaging and Advertising Attractiveness on Purchasing Decisions for Gogotales Beauty Products on TikTok Shop MUHIBAN, Ayi; TIARA, Tiara
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 3 (2025): Journal of Entrepreneurial and Business Diversity. (july-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i3.358

Abstract

Purpose:This research was conducted on Gogotales consumers in the TikTok Shop marketplace. The aim was to determine the influence of packaging and advertising appeal on purchasing decisions, both partially and simultaneously.Methodology:The research method used in this study is descriptive and associative. The unit of analysis is the individual, namely Gogotales consumers on the TikTok Shop marketplace. The sample size for this study was 99 respondents. The sampling technique used was based on specific considerations or criteria. The analysis method used was multiple linear regression analysis, and the validity and reliability of the research instrument were also tested.Findings:Based on the research results it shows that there is a partial and simultaneous influence on the packaging variables and advertising appeal on the purchasing decision variable.Implication:The influence of packaging on purchasing decisions is 65.3%, while the influence of advertising appeal on purchasing decisions is 12.9%. The influence of packaging and advertising appeal on purchasing decisions is 78.23%.
Influence Of Organizational Culture And Job Satisfaction On Employee Performanceat PT. XYZ Muhiban, Ayi; Yuliani, Eka
JURNAL MANAJEMEN DAN BISNIS Vol 3 No 2 (2024): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v3i2.431

Abstract

This research was conducted at PT. XYZ. The purpose of this study was to determine how big the contribution of the influence of organizational culture and job satisfaction on employee performance either partially or simultaneously at PT. XYZ. The research method that will be used in this research is descriptive method and associative method. In this study, the unit of analysis is the individual, namely permanent employees of PT. XYZ. The sample in this study were 57 respondents. Random sampling, namely simple random sampling or simple random sampling is the sampling technique used in this study. The method of analysis used multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study, it shows that there is a partial or simultaneous influence on exogenous variables (organizational culture and job satisfaction) on endogenous variables (employee performance). The implication of this research is that PT. XYZ can review the organizational culture by paying attention to employees from the applied culture, paying attention to things related to job satisfaction expected by employees in order to improve employee performance in the company.
ANALISIS PERBANDINGAN METODE PENDUKUNG KEPUTUSAN PEMILIHAN SKINCARE MENGGUNAKAN METODE SAW, WP, dan SMART Nuraeni, Yayang Ayu; Nurjanah, Noneng; Hendrawan, Satya Arisena; Muhiban, Ayi
TRANSFORMASI Vol 21, No 1 (2025): TRANSFORMASI
Publisher : STMIK BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56357/jt.v21i1.416

Abstract

Increasing public awareness of the importance of skin care to maintain health has encouraged the emergence of various products on the market. In recent years, the skincare industry has experienced very rapid growth. This study aims to enable users to choose skincare that is safe, appropriate, and in accordance with their facial skin type with the methods used being Simple Additive Weighting (SAW), Weighted Product (WP), and Simple Multi-Attribute Rating (SMART). The results of the calculation process based on the level of suitability, it was found that using the SAW and SMART methods was better than the WP method, namely with a percentage value of suitability between 99.85719% in the SAW method, 99.85715% in the WP method, and 99.85715% in the SMART method. So the SAW and SMART methods are the most relevant methods to solve the problem of providing loans.Keywords : Skincare, Simple Additive Weighting, Weighted Product, Simple Multi-Attribute Rating, Decision Support System.
EDUKASI STRATEGI PEMASARAN UMKM MELALUI E-COMMERCE DALAM PROGRAM PENGABDIAN MASYARAKAT UNTUK OPTIMALISASI DIGITAL Redjeki, Finny; Syujak, Ahmad Rois; Muhiban, Ayi; Hartini, Supri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.36108

Abstract

Program pengabdian masyarakat ini dilaksanakan untuk memberikan edukasi mengenai strategi pemasaran UMKM melalui e-commerce guna mendukung optimalisasi digital. Tujuan dari program ini adalah untuk meningkatkan pengetahuan dan keterampilan UMKM dalam memanfaatkan teknologi digital sebagai sarana pemasaran yang efektif. Metode yang digunakan meliputi sosialisasi, pelatihan, dan pendampingan langsung yang fokus pada pemahaman dasar e-commerce, strategi pemasaran digital, pembuatan konten menarik, dan teknik peningkatan interaksi dengan konsumen. Hasil program ini menunjukkan peningkatan pemahaman peserta mengenai e-commerce dan strategi pemasaran digital. Program ini berhasil memotivasi peserta untuk lebih aktif menggunakan e-commerce sebagai alat utama pemasaran dan penjualan, sehingga mampu meningkatkan daya saing di pasar. Program ini memberikan kontribusi nyata dalam memberdayakan UMKM dan memajukan ekonomi digital di masyarakat.
Co-Authors Akil, Rafiuddin Akil, Salsabila Andi Alamsyah Anggraeni, Dhea Dahlan Ramdhani, Dahlan Eka Yuliani Erpurini, Wala Herlina Herlina Hernawati Hernawati Istikomah Istikomah Iyak Solihat Kusuma, Bagus Arya Kusumaningrum, Arini Leonandri, Dino Gustaf Muliany, Febriyan Nur Alamsyah, Nur Nurjanah, Noneng PUTRI, Adel Leani Redjeki, Finny Rukmi Juwita Saepuloh, Cepi Satya Arisena Hendrawan, Satya Arisena Supri Hartini, Supri Syujak, Ahmad Rois Tiara, Tiara Trisiani, Rini Yanti Setianti Yayang Ayu Nuraeni