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All Journal Jurnal Media dan Komunikasi Jurnal Ilmiah Hospitality Management Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Journal Community Service Consortium Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Hanggraito, Ahmadintya Anggit
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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MARKET EXPLORATION OF BAKSO CULINARY TOURISTS IN MALANG CITY, INDONESIA Hanggraito, Ahmadintya Anggit
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2217

Abstract

Bakso is one of the top Indonesian local culinary from Malang City. This study tries to reveals types of food-related behaviour and culinary experiences in psychographic segmentation for bakso culinary tourism in Malang City. In addition, identifying the motivational factors of Bakso Malang tourists is useful for the development of culinary tourism. This study involved 210 samples and the results represented an exploration of market segmentation and motivation factors of bakso culinary tourists. That could be an in-depth consideration of the bakso restaurant even for culinary development strategies in Malang City. Bakso Malang's consistent understanding of market management will provide important intangible capital for the development of culinary products in Malang City.
Alternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta Hanggraito, Ahmadintya Anggit; Wiratama, Ahmad Sidiq; Saifuddien, Rahma Amalia
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 4 No. 2 (2020)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v4i2.50

Abstract

Yogyakarta Batik Museum is one of the tourist destinations where as batik as major attraction. The museum is not only being a place of batik storage collections, but also offer hotels, batik shops and training of classic batik production. This study aims to provide Alternatives on marketing strategies through 7P marketing mix analysis in Yogyakarta Batik Museum. The type of research used is descriptive qualitative. Primary and secondary data are used in analyzing the 7P marketing mix at the Yogyakarta Batik Museum. The data was obtained that concerns on products, prices, places, promotions, physical evidence, people and processes in implementation the marketing strategy of the Yogyakarta Batik Museum. The results of this study are recommended alternative marketing strategies for the Yogyakarta Batik Museum. These alternative strategies are Strengthening historical and cultural values as the identity of products from batik in Yogyakarta batik museum, Differentiation of ticketing prices for tourists, Optimization of online strength through social media, and Optimization of tasks and jobs in Human Resources.
Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept: The Case of Banyuwangi Rebound during the COVID-19 Pandemic Hanggraito, Ahmadintya Anggit; Ratri, Indira Nuansa; Cardias, Esa Riandy
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1359

Abstract

The purpose of this study was to examine the relationship between the variable City branding and Tourist Visit Interest who have  synchronized with the triple helix concept that runs in tourism in Banyuwangi district. City branding can be one way to increase Tourist Interest. The triple helix concept that was built connects these two variables because there are many stakeholders whose roles were affected during the COVID-19 pandemic. The Banyuwangi District Government is running a city branding program as an effort to restore the various pillars built in to Triple Helix Model. The method used is a mixed-methods type embedded design. For quantitative data analysis using SEM-PLS with a sample of 37 people. Then, to interpret the results, a qualitative descriptive analysis is needed through the results of focus group discussions and in-depth interviews with business actors and academics as part of the triple helix. The study indicates that the relationship between branding image and tourist interest has a latent variability of 42.0% in the structural model test results. This variable relationship in the Banyuwangi Rebound program has with the triple helix concept, especially in the business sector and academics in practice during the COVID-19 pandemic.
Perancangan Papan Informasi Wisata sebagai Upaya Penguatan Media Interpretasi Wisata Desa Hanggraito, Ahmadintya Anggit; Ermawati, Eka Afrida; Cardias, Esa Riandy; Wijaya, Jemi Cahya Adi
Journal Community Service Consortium Vol 4 No 2 (2024): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v4i2.5397

Abstract

Kurangnya media interpretasi wisata yang efektif di Desa Tambong menyebabkan kesulitan dalam menyampaikan informasi yang jelas dan menarik kepada wisatawan tentang daya tarik desa. Untuk mengatasi hal ini, perancangan media interpretasi wisata dilakukan sebagai upaya percepatan pengembangan wisata desa, dengan hasil utama berupa papan informasi wisata untuk tiga lokasi wisata utama. Papan informasi ini diharapkan dapat meningkatkan pelayanan kepada wisatawan dan memberikan manfaat berkelanjutan. Pendekatan yang digunakan dalam pengabdian ini adalah pendekatan participatory action research, melalui tahapan survei lokasi, penyusunan rencana kerja, pelaksanaan program kerja, dan sosialisasi hasil kerja. Hasil kegiatan ini adalah desain papan informasi wisata yang berfungsi sebagai dasar pengembangan daya tarik desa dan menjadi pusat informasi Daya Tarik Wisata (DTW) Desa Tambong.
Model Resiliensi Pelaku Bisnis Sektor Pariwisata Kabupaten Banyuwangi Selama Pandemi Covid-19 Hanggraito, Ahmadintya Anggit; Ratri, Indira Nuansa; Cardias, Esa Riandy
Jurnal Ilmiah Hospitality Management Vol. 13 No. 1 (2022)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i1.237

Abstract

Pada triwulan pertama tahun 2020, pandemi covid-19 menggempur berbagai sektor yang ada di dunia. Sektor pariwisata merupakan salah satu yang merasakan dampak negatif dari adanya masa krisis ini. Kawasan Asia dan Pasifik mengalami penurunan kedatangan sebesar 82% pada Januari-Oktober 2020. Penelitian ini bertujuan untuk mengkaji model resiliensi yang dilakukan oleh para pelaku bisnis pariwisata di Kabupaten Banyuwangi selama pandemi Covid-19. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif. Pengumpulan data menggunakan Forum Group Discussion, wawancara mendalam dan studi literatur. Hasil penelitian ini menunjukkan terdapat dua faktor utama dalam mendukung model resiliensi dari pelaku bisnis di Kabupaten Banyuwangi selama pandemi Covid-19. Kedua faktor itu adalah 1) pengelolaan internal bisnis; dan 2) kebijakan pemerintah daerah. Pengelolaan internal bisnis ditunjukkan dengan strategi bisnis dari pengusaha, dan peralihan pekerjaan dari pemilik bisnis atau subsektor dibawah bisnis itu sendiri. Sedangkan, kebijakan pemerintah daerah mendukung proses pemulihan ekonomi di masa krisis pandemi Covid-19.
Produk Intangible Wisata Budaya sebagai Representator Nilai Budaya Osing di Kabupaten Banyuwangi Hanggraito, Ahmadintya Anggit; Jemi Cahya Adi Wijaya; Randhi Nanang Darmawan
Jurnal Media dan Komunikasi Vol. 5 No. 2 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 5 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Osing culture remains one of the enduring local identities in Banyuwangi Regency amidst the forces of globalization. The uniqueness of the Osing people's traditions, arts, language, and indigenous knowledge presents a significant potential for the development of cultural tourism products. This study aims to explore the cultural values of the Osing that can be represented in intangible cultural tourism products in Banyuwangi Regency. The design of this research is descriptive with a qualitative approach. The findings reveal that Osing cultural values are reflected in various forms of cultural tourism products, such as traditional ceremonies, agricultural customs, performing arts, language, traditional food, and local medicine. These values serve as the core of the cultural tourism appeal in Banyuwangi. Cultural festivals like B-Fest play a vital role in the preservation and promotion of Osing culture through active participation from the local community. Thus, Osing culture not only strengthens local identity but also serves as a strategy for sustainable tourism development.
Co-Authors Ermawati, Eka Afrida Esa Riandy Cardias Indira Nuansa Ratri Jemi Cahya Adi Wijaya Randhi Nanang Darmawan Saifuddien, Rahma Amalia Wijaya, Jemi Cahya Adi Wiratama, Ahmad Sidiq