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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revenue : Jurnal Ilmiah Akuntansi Journal of Management Accounting Business and International Research Flight Attendant Kedirgantaraan: Jurnal Public Relation, Pelayanan, Pariwisata Huma: Jurnal Sosiologi Jurnal Penelitian dan Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Indonesian Journal of Aviation Science and Engineering Bhinneka Multidisiplin Journal Journal of Ekonomics, Finance, and Management Studies
Rachmawati, Desiana
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Jurnal Penelitian dan Pengabdian Masyarakat

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Pendampingan Pemanfaatan Sarana Pemasaran Digital di Desa Banjarsari Kapanewon Samigaluh Kulon Progo Marausna, Gaguk; Putra, Ikbal Rizki; Bukhori, Muhammad Luqman; Rachmawati, Desiana; Susastriawan, Anak Agung Putu; Rahayu, Suparni Setyowati; Mulyaningsih, Sri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i1.339

Abstract

Banjarsari Village has several advantages that can be used as a tourist destination. Assistance activities aim to make this tourism potential is better known to the public, it will allow the growth of tourists so that it can increase income. This community service program was carried out in November 2023 through identifying problems, designing solutions and implementing solutions in the form of outreach and training in managing websites and social media. The social media recommended for use as marketing media are Tiktok, Instagram and Youtube. This activity encourages the people of Banjarsari Village to be more familiar with digital media so they can manage social media and websites with interesting content to promote tourism in Banjarsari Village. Participants know the function and use of websites and social media as digital marketing tools regarding Banjarsari Village tourism. Marketing MSME products via social media can increase partner sales by 41.67% for average sales per week.
Co-Authors Agustin, Alifiya Nur Anugrah Ramadhani, Dayu Besi, Balgis S. Ode Fauziah, Rischa Inung Geryana, Aizal Jumlad, Walid Kinanti, Chika Amelia Kurniasari, Zenita Marausna, Gaguk Maulana, Adipura Danang Muhammad Luqman Bukhori Mulyaningsih, Sri Ningsih, Sulistiawati Novalia, Nafisyah Puspitasari, Belinda Rachma Putra, Ikbal Rizki Rosiana Ulfa Suparni Setyowati Rahayu Susastriawan, Anak Agung Putu Taufik Hidayatullah, Taufik Taufiq Hidayat Wicaksana, Fandi Galang Widoyoko, Eko Putro Wiguna, Veronica Laras Ati Wiwik Widayati