Claim Missing Document
Check
Articles

Found 14 Documents
Search

Pengaruh Kualitas Produk Dan Lokasi Terhadap Minat Beli Ulang Di Foursides Coffee Padang Mahadika, Nabil; Wulansari, Nidia; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 1 (2024): Mei-Agustus 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i1.957

Abstract

Penelitian ini dilatarbelakangi dengan ditemukannya permasalahan terkait kualitas produk dan likasi terhadap minat beli ulang. Penelitian ini dilaksanakan bertujuan guna mendapat informasi dan mendeskripsikan pengaruh dari kualitas produk dan lokasi pada minat pembelin ulang pada Foursides Coffee padang. Penelitian kuantitatif adalah metodologi yang dipakai pada penelitian ini. Penelitian dilaksanakan menggunakan sumber yang sifatnya primer. Pelanggan Foursides Coffee Padang adalah populasi yang dipakai dalam penelitian. Sampel diambil dengan total 94 pelanggan, yang diraih melalui cara pengambilan sampel non-probability sampling. Kuesioner yang dibuat dengan skala likert dan telah terverifikasi kevalidan dan reliabilitas dimanfaatkan menjadi peralatan untuk mendapat data. SPSS 25.00 dipakai pada pengolahan data penelitian. Hasil yang didapatkan pada penelitian ini yakni kualitas produk diraih dalam kategori cukup dengan nilai 3,40, selanjutnya variabel lokasi termasuk kategori cukup dengan nilai 3,40, dan variabel minat beli ulang dikelompokkan dalam kategori cukup dengan nilai sebesar 3,40. Pengaruh kualitas produk dan lokasi pada melakukan pembelian kembali dengan adjusted R Square 26,7% dan 73,3% mendapatkan pengaruh dari faktor lain.   Kata Kunci : kualitas produk, lokasi, minat beli ulang
Pengaruh Electronic Word of Mouth (E-WoM) terhadap Keputusan Pembelian Kamar di Fave Hotel Olo Padang Rechia, Arixa Renda; Wulansari, Nidia
ARZUSIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i5.1583

Abstract

The background of this research is because of the many positive and negative reviews written by guests about Fave Hotel Olo Padang via the internet. Testing how much influence electronic word of mouth has on the decision to purchase a room at the Fave Olo Hotel Padang is the aim of this study. There were 1093 respondents in this study, but only 204 samples using purposive sampling method. The questionnaire uses a Likert scale to collect this data information. To ensure its accuracy, the questionnaire has been tested for validity and normality. Simple regression analysis was used for hypothesis testing. SPSS 20.00 software was used to perform the analysis. The results are, (1) electronic word of mouth has a fairly good value, namely 41%, and (2) the decision to buy a room has a fairly good value, namely 30%. The calculated f value is 64,048 which concludes that Electronic Word of Mouth and purchasing decisions have a significant effect with a Sig value of 0.000 <0.05. Based on the R square value of 0.241, 24.1% electronic word of mouth influences purchase decisions while 75.9% is influenced by other factors.
Pengaruh Servicescape terhadap Kepuasan Tamu Menginap di Fave Hotel Olo Padang Putri, Audria Hani; Wulansari, Nidia
ARZUSIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i5.1584

Abstract

This research was conducted due to guest dissatisfaction with the physical conditions at Favehotel Olo Padang. This research was conducted with the aim of assessing the extent to which the service environment at Favehotel Olo Padang affects the level of guest satisfaction. This study used a causal associative quantitative approach, in which the research sample consisted of 204 guests who had and are currently staying at Favehotel Olo Padang with an age of more than 17 years. Data analysis was performed using binary logistic regression method. The results showed that the servicescape variable had an effect of 10.9% on the level of guest satisfaction, while other variables not examined in this study had an effect of 89.1%. According to the hypothesis test, guest satisfaction at Fave Hotel Olo Padang is strongly influenced by the servicescape. The statistical test results showed that the null hypothesis (H0) was accepted and the alternative hypothesis (Ha) was rejected, with a chi-square table value of 7.814, a significance value of 0.452, and a chi-square value of 124.598.
Pengaruh Citra Destinasi dan Fasilitas terhadap Revisit Intention di Kawasan Lembah Harau Sagita, Maharani Dwi; Wulansari, Nidia
YASIN Vol 3 No 6 (2023): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i6.1629

Abstract

This research is motivated by the phenomenon of tourist interest which is suspected by destination image factors and facilities in the Harau Valley area. This type of research is quantitative descriptive research using the causal associative form survey method. The research population amounted to This research is characterized as quantitative descriptive research using causal associative methodology with surveys. The study population amounted to 33,000 respondents per month and a sample of 100 respondents with sampling techniques using purposive sampling. The data collection method of this research is to distribute questionnaires arranged using a Likert scale that has been tested for validity and reliability. Data analysis techniques include normality, multicollinearity, heteroscedasticity tests, and hypothesis testing including multiple linear regression tests. The results of the study explain that destination image and facilities have a significant effect on revisit intention. Descriptively from the results of the respondent's achievement level, the destination image in the Harau Valley area is classified as very good with a total score of 4,039 with an average of 40.39. Facilities in the Harau Valley area are classified as good with a total score of 4,640 with an average of 46.40. Revisit intention in the Harau Valley area is classified as good with a total score of 4,963 with an average of 49.63. The R Square value is 0.220, where the effect of destination image and facilities on revisit intention is 22% while 78% is influenced by other factors.