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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Management Studies and Entrepreneurship Journal (MSEJ) JUDICIOUS: Journal of Management Formosa Journal of Sustainable Research (FJSR) Journal Of Science Education And Management Business Indonesian Journal of Society Development (IJSD) Jurnal Pengabdian Masyarakat Journal of Fundamental Management (JFM)
Chairiel Oktaviar
Universitas Mercu Buana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi pada Konsumen BJ SWAN di Jakarta Selatan) Dilla Ayu Ananda; Chairiel Oktaviar
Journal of Science Education and Management Business Vol. 5 No. 2 (2026): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v5i2.1117

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian (Studi pada Konsumen BJ SWAN di Jakarta Selatan). Dari penelitian ini variabel independent terdidi dari Harga, Kualitas Produk, dan Promosi dari variabel dependennya Keputusan Pembelian. Populasi dalam penelitian ini adalah di wilayah DKI Jakarta yang sudah membeli kaos. Penelitian ini memiliki sampel berjumlah 110 responden. Metode pengambilan sampel menggunakan purposive sampling. Adapun Teknik pengumpulan data dilakukan menggunakan kuesioner dan oleh data dilakukan dengan Teknik analisis SEM-PLS, dengan bantuan perangkat lunak SmartPLS 4.1. Teknik analisis yang digunakandalam penelitian ini meliputi uji outer model (Convergent Validity, Discriminant Validity, Composite Reability, Cronbach’s Alpha), uji inner model (R- Square, F- Square, Pengujian Hipotesis). Hasil dari penelitian ini menunjukkan bahwa Harga berpengaruh positif dan signifikan, Kualitas Produk tidak signifikan, dan Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian
Pengaruh Kepercayaan, Biaya Transaksi dan Kenyamanan Terhadap Keputusan Pedagang Menggunakan QRIS Sebagai Sistem Pembayaran Digital Chairiel Oktaviar; Dhani Iramawan; Harefan Arief
Journal of Fundamental Management (JFM) Vol. 5 No. 2 (2025): JULI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v5i2.34749

Abstract

In the era of rapid digitalization, the need for a fast, easy, cheap, safe and reliable payment system is becoming increasingly important. The Quick Response Code Indonesian Standard (QRIS), launched by Bank Indonesia, is here as an innovative solution to support non-cash transactions in various economic sectors. In its use, there are 3 (three) main aspects that are of concern to the public and business actors, namely the level of trust, the amount of transaction costs, and the convenience of QRIS users. In addition, the number of merchants, both street vendors and managed MSMEs who use and accept QRIS as a non-cash (digital) payment tool has also grown rapidly. According to data sources from Bank Indonesia (BI) until the end of the first quarter of 2025 (March 2025), QRIS consumer users reached 56.3 million people, while the number of Merchants (QRIS Receiving Merchants) was 38.1 million, most of which were MSMEs. Bank Indonesia is targeting that by the end of 2025 the number of QRIS consumer users will reach 58 million. The figures above show the large penetration and market share of QRIS in Indonesia both in terms of consumer users and merchants, this phenomenon indicates that the trust variable, transaction cost variable and convenience variable have a positive and significant effect on the increase in the number of consumers and merchants using QRIS, this proves that the adoption process of non-cash (digital) payment systems using QRIS is increasingly massive and inclusive until the end of the first quarter of 2025 (March 2025).
Understanding Consumer Satisfaction through Price Perception, Product Quality, and the Mediating Role of Promotion Chairiel Oktaviar; Harefan Arief; Eko Tama Putra Saratian; Eri Marlapa
Journal of Fundamental Management (JFM) Vol. 6 No. 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the influence of price perception, product quality, and promotion on consumer satisfaction with Mixue. Primary data were obtained via questionnaires from 189 consumers in Kota Tangerang who had purchased Mixue beverages on at least one occasion, and analyzed using partial least squares (PLS) regression. The findings reveal that while price perception, product quality and promotion have positive significant effect on cutomer satisfaction also price perception and product quality have positive significant effect on promotion. Collectively, the mediation results confirm that promotion functions as a significant intervening variable in both pathways. Notably, in the case of price perception, promotion fully mediates the relationship, whereas in the case of product quality, promotion partially mediates the relationship.
Co-Authors Andyan Pradipta Utama Dhani Iramawan Dilla Ayu Ananda Eko Tama Putra Saratian Eri Marlapa Harefan Arief Harefan Arief Iramawan, Dhani Mochamad Soelton Mochammad Soelton Nuryadi, Hasan Retiana, Rischa Ria Rikha, Salsa Rikha Suzan Bernadetha Stephani Tine Yuliantini Viciwati Viciwati