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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen dan Bisnis Kreatif Value : Journal of Management and Business Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Buana Pengabdian Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Sains Student Research Pajak dan Manajemen Keuangan Global Leadership Organizational Research in Management
Uus MD Fadli
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Religion Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH CITRA MEREK DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BERBASIS ANDROID (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNSIKA) Dini Yani; Puji Isyanto; Uus MD Fadli
Jurnal Manajemen dan Bisnis Kreatif Vol 5 No 1 (2019): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v5i1.822

Abstract

Tujuan Penelitian, untuk memperoleh bukti-bukti empirik dan menemukan kejelasan fenomena serta kesimpulan tentang Citra Merek dan Perilaku Konsumen Terhadap Keputusan Pembelian Handphone Berbasis Android pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang. Penelitian dilakukan dengan menggunakan metode deskriptif kuantitatif dan verifikatif, yaitu : mengumpulkan, menyajikan, menganalisis, dan melakukan pengujian hipotesis serta membuat kesimpulan dan saran. Sampel dikumpulkan dengan menggunakan metode Stratified Random Sampling dengan jumlah sampel 182 responden dari populasi 380 orang. Teknik analisis data menggunakan teknik Analisis Rentang Skala dan Analisis Jalur dengan bantuan Methode Successive Interval (MSI), program computer Microsoft Excel 2010 dan SPSS versi 16. Dari hasil analisis data penelitian, diperoleh kesimpulan sebagai berikut: Handphone berbasis android memiliki citra merek yang baik, Mahasiswa setuju berperilaku untuk membeli dan menggunakanya. Terdapat korelasi yang positif antara citra merek dan perilaku konsumen terhadap keputusan pembelian, serta terdapat pengaruh parsial dan simultan dari citra merek dan perilaku konsumen terhadap keputusan pembelian. Kata Kunci : Citra Merek, perilaku konsumen, keputusan pembelian.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI RUMAH MAKAN SAUNG ENDAH KARAWANG uus md fadli
Value : Journal of Management and Business Vol. 2 No. 1 (2017): Value Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kepuasan Pelanggan merupakan Sikap keseluruhan yang dimiliki konsumen terhadap barang atau jasa setelah mereka memperoleh dan menggunakannya. Kepuasan Pelanggan dapat dipengaruhi oleh Kualitas Pelayanan. Kualitas Pelayanan merupakan strategi utama untuk dapat memenangi persaingan pada industri bisnis rumah makan.Penelitian ini diharapkan dapat memberikan sumbangan bagi pengembangan ilmu khususnya : Manajemen, Manajemen Pemasaran, Kualitas Pelayanan dan Kepuasan Pelanggan. Penelitian ini dilakukan dengan menggunakan metode deskriftif dan verifikatif, yaitu mengumpulkan, menyajikan, menganalisis, dan melakukan pengujian hipotesis, serta membuat kesimpulan dan saran. Sampel dikumpulkan dengan metode Incidental Sampling dengan jumlah sampel 233 responden dari populasi 700 orang. Hasil penelitian ini dapat disimpulkan :Kualitas Pelayanan yang diberikan oleh RM Saung Endah Karawang, berdasarkan hasil analisis indikator-indikator, diperoleh berada pada garis rentang skala 792,2-987,6 dan dinilai baik.Kepuasan Pelanggan berdasarkan hasil analisis indikator-indikator, diperoleh berada pada garis rentang skala 792,2-978,6 dan dinilai puas.Kualitas Pelayanan secara parsial berpengaruh terhadap Kepuasan Pelanggan sebesar 13,4 %.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PEMANFAATAN HASIL PERKEBUNAN DAN HASIL HUTAN DALAM UPAYA MENINGKATKAN PENDAPATAN MASYARAKAT DESA MEKARBUANA KECAMATAN TEGALWARU KABUPATEN KARAWANG Budi Rismayadi; Uus MD Fadli; Mumun Maemunah
JURNAL BUANA PENGABDIAN Vol 2 No 1 (2020): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.802 KB) | DOI: 10.36805/jurnalbuanapengabdian.v2i1.1172

Abstract

Pelatihan pemanfaatan hasil perkebunan dan hasil hutan untuk meningkatkan pendapatan masyarakat yang dilaksanakan di Desa Mekarbuana memberikan dampak terhadap peningkatan pengetahuan, keterampilan dan motivasi peserta. Kegiatan dilaksanakan selama 6 bulan dengan memberikan materi antara lain pelatihan pembuatan salep/balsam dari tanaman biofarmaka, membuat minyak rambut pomade dari lilin lebah liar dan pembuatan lotion anti nyamuk dari bahan minyak sereh. Dari hasil pelatihan didirikan unit usaha Bersama yang dikelola oleh warga dan diperoleh respon yang baik dari peserta untuk meningkatkan keahlian dan pelatihan lainnya, serta pendampingan dalam menjalankan usaha.
PENGARUH LOYALITAS DAN KOMITMEN TERHADAP PENGHARGAAN NASABAH PADA BANK BJB KCP CIKAMPEK Ummul Azizah; Uus Md Fadli
Journal of Management and Business Vol 6 No 1 (2023): Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jmb.v6i1.2804

Abstract

Service procedures in marketing have a very important role for a company. By using a marketing strategy, a company will be able to develop, earn profits, and be able to maximize product sales volume and be able to maintain customer loyalty to the bank. This study aims to determine service procedures in increasing customer loyalty at Bank BJB KCP Cikampek. This study used an implementative descriptive method, namely interviews, observations, and literature or document studies. There are 2 sources of data used, namely primary data and secondary data. Primary data was obtained directly and secondary data was obtained through literature and other references. The results showed that the higher customer satisfaction, the higher customer loyalty. Bank BJB in creating customer loyalty gets the most satisfied answers from the statements of trusted bank employees.
Analisis Kompetensi Kerja Karyawan di PT Bridgestone Tire Indonesia Departement Produksi Seksi Bead Riyandi Rahman Hidayatulloh; Uus MD Fadli; Laras Ratu Khalida
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1264

Abstract

This research study aims to determine the work competence of employees at PT Bridgestone Tire Indonesia in the Bead Section Production Department through the use of the Importance and Performance Analysis (IPA) method. In this research study, the authors used quantitative research methods. technical analysis of data using the method of importance performance analysis (IPA). The data used in this study are primary data. In this study the sampling method was obtained through saturated sample techniques. The population used was employees at PT Bridgestone Tire Indonesia Bead Department with a total sample of 80 people, sample collection using a questionnaire distributed via google form to all members of the population of PT Bridgestone Tire Indonesia Bead Department. The results of this study show that the level of competence of employees at PT Bridgestone Tire Indonesia is in a fairly good position
Analisis Komparatif Kinerja Karyawan Tetap dan Karyawan Tidak Tetap di Bagian Cetak Perum Peruri Dwiki Abastian; Uus MD Fadli; Laras Ratu Khalida
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1263

Abstract

The company needs to monitor the performance of each employee by conducting regular evaluations on employee performance, so that the company is able to control the high and low performance of the company in order to achieve the goals expected by the company. Research was conducted at Perum Peruri to examine the difference in performance between non-permanent employees and permanent employees whether there are differences in terms of performance and workload. This study aims to test and analyze the difference in the performance of non-permanent and fixed employees in one of the printed parts at Perum Peruri. This type of research is a comparative analysis. The population is all employees in one print section totaling 55 people, consisting of 23 non-permanent employees and 32 permanent employees, the sample is 48 people consisting of 28 permanent employees and from non-permanent employees as many as 20 people calculated using the Slovin formula at an error rate of 5%. The data scale uses differential semantics which then to see the difference in performance of the two groups of employees is carried out anova analysis using one way analysis. The results of this study show that there are 13 indicators that are considered to have the same performance and there are 11 indicators that are considered significantly different, where the performance of non-permanent employees is lower than that of permanent employees. This provides an understanding that there needs to be better coaching on these indicators by the company.
Analisis Komitmen Kerja Pegawai di Badan Pusat Statistika Karawang Melly Maryana; Uus Md Fadli
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 2 No. 2 (2024): Juni : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v2i2.746

Abstract

The Karawang Central Statistics Agency (BPS) is a government agency that has a strategic role in providing accurate and reliable statistical data and information. To be able to carry out this function properly, BPS Karawang needs employees who have a high work commitment. However, based on preliminary data, there are indications that the work commitment of employees at BPS Karawang has not been optimal. This study aims to analyze the work commitment of employees at the Karawang Central Statistics Agency (BPS Karawang) and the factors that affect organizational performance. The results of the study show that affective and normative commitment have a significant effect on employee performance, while continuous commitment has no significant effect. Affective commitment refers to an employee's emotionality, identification, and engagement with the organization, which influences their behavior toward the tasks they receive. Normative commitment, on the other hand, relates to the employee's feelings towards the tasks assigned to the organization and the organization's values are the same as the employee's personal values. This study uses a qualitative method and involves interviews with 5 respondents, including a head of agency and 4 employees. Data analysis was carried out using thematic analysis and narrative analysis. The results of this study are expected to be the basis for BPS Karawang in developing strategies and policies to increase employee work commitment, so that it can support the achievement of organizational goals optimally.
ANALISIS PEMBINAAN PEGAWAI BADAN PUSAT STATISTIK KABUPATEN KARAWANG Gista Septiyanti; Uus Md Fadli
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.1945

Abstract

Employee development at the Karawang Regency Central Statistics Agency (BPS) is essential in improving organizational performance and the quality of statistical data. This research aims to explore the importance of direction, motivation, supervision and coordination in employee development and identify the challenges faced in its implementation. The research method used is a qualitative pattern, namely a pattern that focuses on in-depth study. Data collection techniques can be done through observation, interviews and documentation. The research results show that effective direction, motivation through performance rewards, continuous supervision, and coordination between employees play a crucial role in improving professionalism and work quality. However, challenges such as a lack of quality training and suboptimal performance evaluations still hamper coaching efforts. In conclusion, a more structured strategy in training, supervision, and strengthening communication between departments is needed to overcome this challenge.
ANALISIS KINERJA KEPEMIMPINAN ORGANISATIONAL DI PT MULTI INDOMANDIRI Devina Delta Maharan; Uus MD Fadli
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.2006

Abstract

PT Multi Indomandiri is one of the leading global companies operating in the consumer products manufacturing and distribution sector. With a diverse product range and extensive distribution network, PT Multi Indomandiri has become a major player in the consumer goods industry in the Southeast Asia region. The company has been operating since 2013, and has experienced ups and downs in performance that are affected by a number of internal and external variables, including organizational leadership which is an important element in determining the company's success. Data collection was conducted through qualitative methods, semi-structured interviews with several employees from various levels of positions to obtain more in-depth information about their perspectives and experiences related to organizational leadership performance. This research is expected to contribute to improving organizational leadership performance at PT Multi Indomandiri and other companies. By implementing in this research, it is expected that PT Multi Indomandiri can improve employee performance, increase company productivity, and achieve its business goals more effectively.
Pengaruh Brand Ambassador “Raffi Ahmad” Dan Citra Merek Terhadap Minat Beli Brand Erigo (Survey Pada Mahasiswa Manajemen Angkatan 2018 Universitas Buana Perjuangan Karawang) Azis Muslim; Uus Md Fadli; Laras Laras Khalida
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10521081

Abstract

This study aims to explain the influence of the brand ambassador "Raffi Ahmad" and brand image on the intention to buy the Erigo brand either partially or simultaneously with a descriptive and quantitative approach. The number of samples is 106 respondents using purposive sampling technique. Furthermore, the data was analyzed by path analysis (path analysis). The results showed that the correlation between brand ambassador and brand image had a correlation value of 0.767 with a significance of 0.000. meaning that the brand ambassador "Raffi Ahmad" with brand image has a strong correlation. Partially, buying interest has a sig value (0.000) <(0.05) and tcount (5.621)> ttable (1.659) so it is Hodirejected. This means that the brand ambassador "Raffi Ahmad" partially has a significant effect on buying interest. Brand image on purchase intention has a sig value (0.000) <(0.05) and tcount (5.130) > ttable (1.659) so Ho is rejected. This means that brand image partially has a significant effect on purchase intention. Simultaneously the brand ambassador "Raffi Ahmad" and brand image on buying interest have a value of sig (0.000) <(0.05) and Fcount (124.032)>Ftable (3.08) then Ho is rejected. Thus it can be concluded that the brand ambassador "Raffi Ahmad" and brand image simultaneously influence purchase intention.
Co-Authors Anggita Larasati Azis Muslim Deka Putri Lestari Devina Delta Maharan Dini Yani Dwiki Abastian Gista Septiyanti Isyanto, H. Puji Laras Laras Khalida Laras Ratu Khalida Melly Maryana Muhammad Agil Hamid Muhammad Nanda Pudian Mumun Maemunah Rismayadi, Budi Riyandi Rahman Hidayatulloh Rizki Wahyudi Satrio Budi Prakoso Ummul Azizah