Garuda - Garba Rujukan Digital

Pengaruh e-Wom pada Bisnis Online ( Studi pada Mahasiswa UBP Karawang) Citra Savitri; Laras Ratu Khalida
Jurnal Manajemen dan Bisnis Kreatif Vol 5 No 1 (2019): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v5i1.970

Perubahan teknologi yang terus meningkat memberikan pengaruh terhadap perilaku konsumen. Peran serta media sosial dan pengaruh keluarga memberikan kekuatan dalam menimbulkan niat untuk melakukan pembelian. Tujuan penelitian ini secara empiris untuk melihat pengaruh media sosial dan Family Influence terhadap eWOM pada mahasiswa UBP Karawang yang sering melakukan pembelian secara online pada Market Place Shopee. Penelitian ini menggunakan metode deskriptif verifikatif dengan analisis data menggunakan Path Analysis dengan teknik pengumpulan data melalui angket dan wawancara. Berdasarkan hasil penelitian membuktikan bahwa media sosial, Family Influence, eWOM memiliki kriteria baik dan memiliki hubungan cukup kuat antara media sosial dengan Family Influence. Sedangkan secara simultan media sosial dan Family Influence memiliki kontribusi pengaruh yang lemah. Penelitian ini dapat memberikan sumbangan bagi penelitian selanjutnya untuk meningkatkan pembelian secara online melalui media sosial dan family influence. Kata Kunci : Media Sosial, Family Influence, e-Wom.

ANALISIS STRATEGI BISNIS PADA KEDAI KOPI LIMASAN KARAWANG Laras Ratu Khalida; Robby Fauji
Jurnal Manajemen dan Bisnis Kreatif Vol 5 No 2 (2020): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v5i2.1026

Kedai Kopi Limasan Karawang merupakan sebuah bisnis UMKM di Karawangyang sering dikunjungi oleh anak muda dan para remaja. Tujuan dilakukan penelitianini adalah untuk mengetahui dan menganalisa strategi bisnis yang ada pada Kedai KopiLimasan Karawang ini. Metode yang digunakan pada penelitian ini yaitu metodeanalisis deskriptif kualitatif dan menganalisisnya menggunakan Analisis SWOT.Sumber data yang digunakan dalam penelitian ini yaitu data primer dan sekunder,dimana data primer ini diperoleh dari hasil observasi dan wawancara mendalam (indepth interview) yang berkaitan dengan strategi bisnis pada Kedai Kopi LimasanKarawang terhadap subjek penelitian. Hasil dari analisis SWOT dan Matriks SWOTmaka Kedai Kopi Limasan Karawang berada pada Kuadran 1, dimana perusahaanberada dalam situasi yang sangat menguntungkan. Kedai kopi memiliki peluang dankekuatan sehingga dapat memanfaatkan peluang yang ada. Strategi yang harusditerapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif(Growth oriented strategy)Kata Kunci: Analisis SWOT, Strategi bisnis, Kedai Kopi Limasan Karawang The coffee shop Limasan Karawang is a business UMKM in Karawang frequented bya young child and the teenager. The purpose of done this study is to find out and thento analyzed business strategy which is with the coffee shop Limasan Karawang. Themethodology that was used to research that is the descriptive qualitatitve and themethod of analysis using SWOT Analysis. Data source used in research this is primaryand secondary data, where data was obtained from the result of observation and indepth interviews pertaining to business strategy in the coffee shop Limasan Karawangresearch to the subject. The result of SWOT Analysis and Matrix SWOT so CoffeeShop Limasan Karawang are in Quadrant 1, where the company in the situationextremely fortunate. The coffee shop have a chance and strength that take advantageof opportunities have. Strategy must be applied in this condition is support growthoriented strategy.Key Word : SWOT Analysis, Business Strategy, The Coffee Shop Limasan Karawang

ANALISIS STRATEGI BISNIS PADA KEDAI KOPI LIMASAN KARAWANG Laras Ratu Khalida; Robby Fauji
Jurnal Manajemen & Bisnis Kreatif Vol 5 No 2 (2020): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v5i2.1026

Kedai Kopi Limasan Karawang merupakan sebuah bisnis UMKM di Karawangyang sering dikunjungi oleh anak muda dan para remaja. Tujuan dilakukan penelitianini adalah untuk mengetahui dan menganalisa strategi bisnis yang ada pada Kedai KopiLimasan Karawang ini. Metode yang digunakan pada penelitian ini yaitu metodeanalisis deskriptif kualitatif dan menganalisisnya menggunakan Analisis SWOT.Sumber data yang digunakan dalam penelitian ini yaitu data primer dan sekunder,dimana data primer ini diperoleh dari hasil observasi dan wawancara mendalam (indepth interview) yang berkaitan dengan strategi bisnis pada Kedai Kopi LimasanKarawang terhadap subjek penelitian. Hasil dari analisis SWOT dan Matriks SWOTmaka Kedai Kopi Limasan Karawang berada pada Kuadran 1, dimana perusahaanberada dalam situasi yang sangat menguntungkan. Kedai kopi memiliki peluang dankekuatan sehingga dapat memanfaatkan peluang yang ada. Strategi yang harusditerapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif(Growth oriented strategy)Kata Kunci: Analisis SWOT, Strategi bisnis, Kedai Kopi Limasan Karawang The coffee shop Limasan Karawang is a business UMKM in Karawang frequented bya young child and the teenager. The purpose of done this study is to find out and thento analyzed business strategy which is with the coffee shop Limasan Karawang. Themethodology that was used to research that is the descriptive qualitatitve and themethod of analysis using SWOT Analysis. Data source used in research this is primaryand secondary data, where data was obtained from the result of observation and indepth interviews pertaining to business strategy in the coffee shop Limasan Karawangresearch to the subject. The result of SWOT Analysis and Matrix SWOT so CoffeeShop Limasan Karawang are in Quadrant 1, where the company in the situationextremely fortunate. The coffee shop have a chance and strength that take advantageof opportunities have. Strategy must be applied in this condition is support growthoriented strategy.Key Word : SWOT Analysis, Business Strategy, The Coffee Shop Limasan Karawang

Analisis Kompetensi Kerja Karyawan di PT Bridgestone Tire Indonesia Departement Produksi Seksi Bead Riyandi Rahman Hidayatulloh; Uus MD Fadli; Laras Ratu Khalida
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1264

This research study aims to determine the work competence of employees at PT Bridgestone Tire Indonesia in the Bead Section Production Department through the use of the Importance and Performance Analysis (IPA) method. In this research study, the authors used quantitative research methods. technical analysis of data using the method of importance performance analysis (IPA). The data used in this study are primary data. In this study the sampling method was obtained through saturated sample techniques. The population used was employees at PT Bridgestone Tire Indonesia Bead Department with a total sample of 80 people, sample collection using a questionnaire distributed via google form to all members of the population of PT Bridgestone Tire Indonesia Bead Department. The results of this study show that the level of competence of employees at PT Bridgestone Tire Indonesia is in a fairly good position

Analisis Komparatif Kinerja Karyawan Tetap dan Karyawan Tidak Tetap di Bagian Cetak Perum Peruri Dwiki Abastian; Uus MD Fadli; Laras Ratu Khalida
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1263

The company needs to monitor the performance of each employee by conducting regular evaluations on employee performance, so that the company is able to control the high and low performance of the company in order to achieve the goals expected by the company. Research was conducted at Perum Peruri to examine the difference in performance between non-permanent employees and permanent employees whether there are differences in terms of performance and workload. This study aims to test and analyze the difference in the performance of non-permanent and fixed employees in one of the printed parts at Perum Peruri. This type of research is a comparative analysis. The population is all employees in one print section totaling 55 people, consisting of 23 non-permanent employees and 32 permanent employees, the sample is 48 people consisting of 28 permanent employees and from non-permanent employees as many as 20 people calculated using the Slovin formula at an error rate of 5%. The data scale uses differential semantics which then to see the difference in performance of the two groups of employees is carried out anova analysis using one way analysis. The results of this study show that there are 13 indicators that are considered to have the same performance and there are 11 indicators that are considered significantly different, where the performance of non-permanent employees is lower than that of permanent employees. This provides an understanding that there needs to be better coaching on these indicators by the company.

PERAN SOSIAL EKONOMI KELUARGA DALAM MENANGGULANGI KESEHATAN ANAK DI INDONESIA Syifa Pramudita Faddila; Laras Ratu Khalida; Uus Mohammad Darul Fadli; Aji Tuhagana
Jurnal Manajemen dan Bisnis Kreatif Vol 6 No 1 (2020): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v6i1.1189

Abstrak Peningkatan sosial ekonomi keluarga, maka kecenderungan pola makan pun akan mengalami perubahan. Sosial ekonomi keluarga juga memiliki korelasi dengan frekuensi membeli makanan diluar rumah yang cenderung mengandung lemak yang tinggi. Secara global, sebanyak 42 juta anak mengalami overweight pada tahun 2015 dan angka kegemukan di Indonesia sekitar 10,8% pada tahun 2013. Tujuan penelitian ini adalah untuk mengetahui peran sosial ekonomi keluarga dalam menanggulangi kesehatan anak di Indonesia. Penelitian ini menggunakan data sekunder Riskesdas 2013 dengan desain studi deskriptif verifikatif dimana sampel penelitian sebanyak 49.620 anak. Hasil penelitian menunjukkan 14,5% anak mengalami overweight dengan sosial ekonomi keluarga menengah atas (kuintil 4) sebesar 23,9%. Artinya hampir ¼ anak usia 10-12 tahun di Indonesia berada pada keluarga dengan sosial ekonomi yang lebih dari cukup. Dibutuhkan peran keluarga yang solid untuk mengontrol pendapatan yang tepat guna untuk meningkatkan kesehatan anak. Kata kunci: Overweight, Sosial Ekonomi Keluarga, Anak Abstract Increasing the family's socioeconomic, then the tendency for eating patterns will change. The socioeconomic family also has a correlation with the frequency of buying food outside the home which tends to contain high fat. Globally, as many as 42 million children were overweight in 2015 and the obesity rate in Indonesia was around 10.8% in 2013. The purpose of this study was to determine the socioeconomic role of families in tackling children's health in Indonesia. This research uses Riskesdas 2013 secondary data with a descriptive verification study design in which the research sample is 49,620 children. The results showed that 14.5% of children were overweight with upper middle family socioeconomic (quintile 4) of 23.9%. This means that almost ¼ children aged 10-12 years in Indonesia are in families with more than enough socioeconomic. A solid family role is needed to control appropriate income to improve children's health. Keywords: Overweight, Family Socio-Economic, Children

ANALISIS KOMPARATIF BRAND AMBASSADOR ”KOREAN WAVE” ANTARA E-COMMERCE LUAR NEGERI DAN E-COMMERCE DALAM NEGERI (STUDI ANTARA SHOPEE ”BLACKPINK” DAN TOKOPEDIA”BTS”) Robby Fauji; Laras Ratu Khalida; Syifa Pramudita Faddila
Jurnal Manajemen dan Bisnis Kreatif Vol 7 No 2 (2022): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v7i2.2284

ABSTRAK Teknologi internet berkembang secara massif di Indonesia. Perannya juga semakin penting dalam berbagai sektor kehidupan seperti sosial, ekonomi, dan politik. Hal ini ditunjukan dari jumlah pengguna internet yang meningkat setiap tahunnya di Indonesia. Baerdasarkan hasil survey dari Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) jumlah pengguna mengalami kenaikan setiap tahunnya, hingga kuartal II tahun 2020 naik menjadi 73,7% dari populasi atau setara 196,7 juta pengguna. E-Commerce menjadi bisnis yang memiliki peluang cukup besar dikarenakan perubahan gaya hidup membeli produk melalui online, terutama oleh generasi milenial dan jumlah pengguna internet di Indonesia yang kini sudah hamper mencapai 200 juta pengguna. Fenomena Korean Wave melalui drama, film dan musiknya serta Brand Ambassador saat ini menjadi trend strategi pemasaran yang digunakan oleh banyak perusahaan (www.scmp.com, 2014). Shopee dan Tokopedia sama-sama memaksimalkan fenomena “Korean wave” atau hallyu Wave serta Brand Ambassador yang sekarang semakin ramai di kawasan Asia Tenggara dan tidak terkecuali juga di Indonesia sebagai strategi pemasaran. Untuk menaikan brand-nya agar lebih dikenal oleh masyarakat Indonesia, Shopee memilih girlband Blackpink sedangkan Tokopedia memilih boygrup BTS yang sama-sama berasal dari Korea Selatan. Tujuan dari penelitian ini adalah untuk menganalisis perbedaan iklan elektronik antara 2 e-Commerce besar di Indonesia yaitu Tokopedia dan Shopee. Penelitian ini adalah penelitian kuantitatif dan menggunakan uji-t sampel independen. Ukuran sampel penelitian ini adalah 100 pelanggan dari kedua e-Commerce. Hasil penelitian menunjukkan bahwa tidak ada perbedaan signifikan dalam antara Brand Ambassador Tokopedia dan Shopee. . Kata kunci : e-Commerce, Brand Ambassador, Internet

Pengaruh Pengetahuan dan Kepatuhan Terhadap Keselamatan dan Kesehatan Kerja pada Shop Packing PT. Yamaha Indonesia Motor Manufacturing Dika Ariyatna; Enjang Suherman; Laras Ratu Khalida
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4699

This research aims to determine the effect of knowledge and compliance on K3. This research was carried out at PT Yamaha Indonesia Motor Manufacturing West Java. The research method is descriptive quantitative verification with multiple linear regression analysis using SPSS25 calculations. The population consists of employees of at the packing shop, totaling 102 individuals. Using Slovin's formula with a 5% significance level, 81 respondents were selected. The sampling method applied random sampling techniques based on the criteria for permanent and contract employees. Based on the research results, it can be concluded that, knowledge with a score of 200 is in the high category, compliance with a score of 174 is quite high, while, K3 with a score of 206 is in the good category, knowledge partially has a very significant positive effect with a sig value of 0.001 < 0.05 while tcount is 4.813 > from t table 1.988 on K3, compliance has a very significant positive effect with a sig value of 0.000 < 0.05 while tcount is 3.154 > T table 1.988 towards K3, Simultaneously, knowledge and compliance have an effect on K3 with a sig value of 0.000 < 0.05 and fcount 93,078 > f table 3.09. Meanwhile, the determination value is 0.751 or 75.1%, while the remaining 0.239 or 23.9% is the contribution of other variables not examined in this research.

The Effect of Burnout and Job Satisfaction on Turnover Intention at PT Jonan Indonesia Arumsari Arumsari; Enjang Suherman; Laras Ratu Khalida
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.361

This study aims to determine the effect of burnout and job satisfaction on turnover intention in PT Jonan Indonesia. To prevent the turnover rate from increasing, the company must be able to observe the factors that drive employees to decide to leave the company. The driving factors for turnover intention can consist of various things, including burnout and job satisfaction. The research method used is a quantitative descriptive approach. The data analysis technique uses likert measurement and multiple linear analysis with the help of SPSS version 26. The population of this study was 172 employees of PT Jonan Indonesia and the sample determination used random sampling with 5% slovin which resulted in 120 samples. The results showed that burnout had a positive and significant effect on turnover intention, and the effect of job satisfaction on turnover intention had a negative and significant effect. The simultaneous influence shows that burnout and job satisfaction together have a significant influence on turnover intention. From the results of the calculation of the Coefficient of Determination (R Square) of 0.773, it indicates that 77.3% of the variation in turnover intention can be explained by burnout and job satisfaction. The rest, at 22.7%, was influenced by other factors outside the research model.

Analisis Perilaku Kerja Pegawai pada Kantor Kecamatan Teluk Jambe Timur Hasanah, Mila Ushwatun; Uus Mohammad Darul Fadli; Laras Ratu Khalida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2425

This research aims to analyze the work behavior of employees at the East Telukjambe Sub-district Office, Karawang Regency, based on the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia Number 6 of 2022. This study uses a qualitative approach with a focus on seven indicators of employee behavior, namely Service Orientation, Accountability, Competence, Harmony, Loyalty, Adaptability, and Collaboration. Informants in this study consist of the Sub-district Head, staff members, and the community. Primary data were obtained through direct interviews with respondents, while secondary data were obtained from related literature and documentation. The analysis results indicate that the East Telukjambe Sub-district Office shows positive performance in all the examined indicators of employee behavior. Measures such as clear service policies, employee training, participatory performance evaluation systems, and promotion of collaboration among employees have been taken to strengthen this performance.

Title

Found 26 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 26 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 26 Documents
Search