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<![CDATA[Pengaruh e-Wom pada Bisnis Online ( Studi pada Mahasiswa UBP Karawang) ]]>
<![CDATA[Citra Savitri]]>;
<![CDATA[Laras Ratu Khalida]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Kreatif Vol 5 No 1 (2019): JURNAL MANAJEMEN DAN BISNIS KREATIF ]]>
Publisher : <![CDATA[LPPM Universitas Buana Perjuangan Karawang ]]>
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DOI: 10.36805/manajemen.v5i1.970
<![CDATA[Perubahan teknologi yang terus meningkat memberikan pengaruh terhadap perilaku konsumen. Peran serta media sosial dan pengaruh keluarga memberikan kekuatan dalam menimbulkan niat untuk melakukan pembelian. Tujuan penelitian ini secara empiris untuk melihat pengaruh media sosial dan Family Influence terhadap eWOM pada mahasiswa UBP Karawang yang sering melakukan pembelian secara online pada Market Place Shopee. Penelitian ini menggunakan metode deskriptif verifikatif dengan analisis data menggunakan Path Analysis dengan teknik pengumpulan data melalui angket dan wawancara. Berdasarkan hasil penelitian membuktikan bahwa media sosial, Family Influence, eWOM memiliki kriteria baik dan memiliki hubungan cukup kuat antara media sosial dengan Family Influence. Sedangkan secara simultan media sosial dan Family Influence memiliki kontribusi pengaruh yang lemah. Penelitian ini dapat memberikan sumbangan bagi penelitian selanjutnya untuk meningkatkan pembelian secara online melalui media sosial dan family influence. Kata Kunci : Media Sosial, Family Influence, e-Wom.]]>
<![CDATA[ANALISIS STRATEGI BISNIS PADA KEDAI KOPI LIMASAN KARAWANG ]]>
<![CDATA[Laras Ratu Khalida]]>;
<![CDATA[Robby Fauji]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Kreatif Vol 5 No 2 (2020): JURNAL MANAJEMEN DAN BISNIS KREATIF ]]>
Publisher : <![CDATA[LPPM Universitas Buana Perjuangan Karawang ]]>
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DOI: 10.36805/manajemen.v5i2.1026
<![CDATA[Kedai Kopi Limasan Karawang merupakan sebuah bisnis UMKM di Karawangyang sering dikunjungi oleh anak muda dan para remaja. Tujuan dilakukan penelitianini adalah untuk mengetahui dan menganalisa strategi bisnis yang ada pada Kedai KopiLimasan Karawang ini. Metode yang digunakan pada penelitian ini yaitu metodeanalisis deskriptif kualitatif dan menganalisisnya menggunakan Analisis SWOT.Sumber data yang digunakan dalam penelitian ini yaitu data primer dan sekunder,dimana data primer ini diperoleh dari hasil observasi dan wawancara mendalam (indepth interview) yang berkaitan dengan strategi bisnis pada Kedai Kopi LimasanKarawang terhadap subjek penelitian. Hasil dari analisis SWOT dan Matriks SWOTmaka Kedai Kopi Limasan Karawang berada pada Kuadran 1, dimana perusahaanberada dalam situasi yang sangat menguntungkan. Kedai kopi memiliki peluang dankekuatan sehingga dapat memanfaatkan peluang yang ada. Strategi yang harusditerapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif(Growth oriented strategy)Kata Kunci: Analisis SWOT, Strategi bisnis, Kedai Kopi Limasan Karawang The coffee shop Limasan Karawang is a business UMKM in Karawang frequented bya young child and the teenager. The purpose of done this study is to find out and thento analyzed business strategy which is with the coffee shop Limasan Karawang. Themethodology that was used to research that is the descriptive qualitatitve and themethod of analysis using SWOT Analysis. Data source used in research this is primaryand secondary data, where data was obtained from the result of observation and indepth interviews pertaining to business strategy in the coffee shop Limasan Karawangresearch to the subject. The result of SWOT Analysis and Matrix SWOT so CoffeeShop Limasan Karawang are in Quadrant 1, where the company in the situationextremely fortunate. The coffee shop have a chance and strength that take advantageof opportunities have. Strategy must be applied in this condition is support growthoriented strategy.Key Word : SWOT Analysis, Business Strategy, The Coffee Shop Limasan Karawang]]>
<![CDATA[ANALISIS STRATEGI BISNIS PADA KEDAI KOPI LIMASAN KARAWANG ]]>
<![CDATA[Laras Ratu Khalida]]>;
<![CDATA[Robby Fauji]]>
<![CDATA[ Jurnal Manajemen & Bisnis Kreatif Vol 5 No 2 (2020): Jurnal Manajemen & Bisnis Kreatif ]]>
Publisher : <![CDATA[LPPM Universitas Buana Perjuangan Karawang ]]>
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DOI: 10.36805/manajemen.v5i2.1026
<![CDATA[Kedai Kopi Limasan Karawang merupakan sebuah bisnis UMKM di Karawangyang sering dikunjungi oleh anak muda dan para remaja. Tujuan dilakukan penelitianini adalah untuk mengetahui dan menganalisa strategi bisnis yang ada pada Kedai KopiLimasan Karawang ini. Metode yang digunakan pada penelitian ini yaitu metodeanalisis deskriptif kualitatif dan menganalisisnya menggunakan Analisis SWOT.Sumber data yang digunakan dalam penelitian ini yaitu data primer dan sekunder,dimana data primer ini diperoleh dari hasil observasi dan wawancara mendalam (indepth interview) yang berkaitan dengan strategi bisnis pada Kedai Kopi LimasanKarawang terhadap subjek penelitian. Hasil dari analisis SWOT dan Matriks SWOTmaka Kedai Kopi Limasan Karawang berada pada Kuadran 1, dimana perusahaanberada dalam situasi yang sangat menguntungkan. Kedai kopi memiliki peluang dankekuatan sehingga dapat memanfaatkan peluang yang ada. Strategi yang harusditerapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif(Growth oriented strategy)Kata Kunci: Analisis SWOT, Strategi bisnis, Kedai Kopi Limasan Karawang The coffee shop Limasan Karawang is a business UMKM in Karawang frequented bya young child and the teenager. The purpose of done this study is to find out and thento analyzed business strategy which is with the coffee shop Limasan Karawang. Themethodology that was used to research that is the descriptive qualitatitve and themethod of analysis using SWOT Analysis. Data source used in research this is primaryand secondary data, where data was obtained from the result of observation and indepth interviews pertaining to business strategy in the coffee shop Limasan Karawangresearch to the subject. The result of SWOT Analysis and Matrix SWOT so CoffeeShop Limasan Karawang are in Quadrant 1, where the company in the situationextremely fortunate. The coffee shop have a chance and strength that take advantageof opportunities have. Strategy must be applied in this condition is support growthoriented strategy.Key Word : SWOT Analysis, Business Strategy, The Coffee Shop Limasan Karawang]]>
<![CDATA[Analisis Kompetensi Kerja Karyawan di PT Bridgestone Tire Indonesia Departement Produksi Seksi Bead ]]>
<![CDATA[Riyandi Rahman Hidayatulloh]]>;
<![CDATA[Uus MD Fadli]]>;
<![CDATA[Laras Ratu Khalida]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v8i2.1264
<![CDATA[This research study aims to determine the work competence of employees at PT Bridgestone Tire Indonesia in the Bead Section Production Department through the use of the Importance and Performance Analysis (IPA) method. In this research study, the authors used quantitative research methods. technical analysis of data using the method of importance performance analysis (IPA). The data used in this study are primary data. In this study the sampling method was obtained through saturated sample techniques. The population used was employees at PT Bridgestone Tire Indonesia Bead Department with a total sample of 80 people, sample collection using a questionnaire distributed via google form to all members of the population of PT Bridgestone Tire Indonesia Bead Department. The results of this study show that the level of competence of employees at PT Bridgestone Tire Indonesia is in a fairly good position]]>
<![CDATA[Analisis Komparatif Kinerja Karyawan Tetap dan Karyawan Tidak Tetap di Bagian Cetak Perum Peruri ]]>
<![CDATA[Dwiki Abastian]]>;
<![CDATA[Uus MD Fadli]]>;
<![CDATA[Laras Ratu Khalida]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v8i2.1263
<![CDATA[The company needs to monitor the performance of each employee by conducting regular evaluations on employee performance, so that the company is able to control the high and low performance of the company in order to achieve the goals expected by the company. Research was conducted at Perum Peruri to examine the difference in performance between non-permanent employees and permanent employees whether there are differences in terms of performance and workload. This study aims to test and analyze the difference in the performance of non-permanent and fixed employees in one of the printed parts at Perum Peruri. This type of research is a comparative analysis. The population is all employees in one print section totaling 55 people, consisting of 23 non-permanent employees and 32 permanent employees, the sample is 48 people consisting of 28 permanent employees and from non-permanent employees as many as 20 people calculated using the Slovin formula at an error rate of 5%. The data scale uses differential semantics which then to see the difference in performance of the two groups of employees is carried out anova analysis using one way analysis. The results of this study show that there are 13 indicators that are considered to have the same performance and there are 11 indicators that are considered significantly different, where the performance of non-permanent employees is lower than that of permanent employees. This provides an understanding that there needs to be better coaching on these indicators by the company.]]>
<![CDATA[PERAN SOSIAL EKONOMI KELUARGA DALAM MENANGGULANGI KESEHATAN ANAK DI INDONESIA ]]>
<![CDATA[Syifa Pramudita Faddila]]>;
<![CDATA[Laras Ratu Khalida]]>;
<![CDATA[Uus Mohammad Darul Fadli]]>;
<![CDATA[Aji Tuhagana]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Kreatif Vol 6 No 1 (2020): JURNAL MANAJEMEN DAN BISNIS KREATIF ]]>
Publisher : <![CDATA[LPPM Universitas Buana Perjuangan Karawang ]]>
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DOI: 10.36805/manajemen.v6i1.1189
<![CDATA[Abstrak Peningkatan sosial ekonomi keluarga, maka kecenderungan pola makan pun akan mengalami perubahan. Sosial ekonomi keluarga juga memiliki korelasi dengan frekuensi membeli makanan diluar rumah yang cenderung mengandung lemak yang tinggi. Secara global, sebanyak 42 juta anak mengalami overweight pada tahun 2015 dan angka kegemukan di Indonesia sekitar 10,8% pada tahun 2013. Tujuan penelitian ini adalah untuk mengetahui peran sosial ekonomi keluarga dalam menanggulangi kesehatan anak di Indonesia. Penelitian ini menggunakan data sekunder Riskesdas 2013 dengan desain studi deskriptif verifikatif dimana sampel penelitian sebanyak 49.620 anak. Hasil penelitian menunjukkan 14,5% anak mengalami overweight dengan sosial ekonomi keluarga menengah atas (kuintil 4) sebesar 23,9%. Artinya hampir ¼ anak usia 10-12 tahun di Indonesia berada pada keluarga dengan sosial ekonomi yang lebih dari cukup. Dibutuhkan peran keluarga yang solid untuk mengontrol pendapatan yang tepat guna untuk meningkatkan kesehatan anak. Kata kunci: Overweight, Sosial Ekonomi Keluarga, Anak Abstract Increasing the family's socioeconomic, then the tendency for eating patterns will change. The socioeconomic family also has a correlation with the frequency of buying food outside the home which tends to contain high fat. Globally, as many as 42 million children were overweight in 2015 and the obesity rate in Indonesia was around 10.8% in 2013. The purpose of this study was to determine the socioeconomic role of families in tackling children's health in Indonesia. This research uses Riskesdas 2013 secondary data with a descriptive verification study design in which the research sample is 49,620 children. The results showed that 14.5% of children were overweight with upper middle family socioeconomic (quintile 4) of 23.9%. This means that almost ¼ children aged 10-12 years in Indonesia are in families with more than enough socioeconomic. A solid family role is needed to control appropriate income to improve children's health. Keywords: Overweight, Family Socio-Economic, Children]]>
<![CDATA[ANALISIS KOMPARATIF BRAND AMBASSADOR ”KOREAN WAVE” ANTARA E-COMMERCE LUAR NEGERI DAN E-COMMERCE DALAM NEGERI (STUDI ANTARA SHOPEE ”BLACKPINK” DAN TOKOPEDIA”BTS”) ]]>
<![CDATA[Robby Fauji]]>;
<![CDATA[Laras Ratu Khalida]]>;
<![CDATA[Syifa Pramudita Faddila]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Kreatif Vol 7 No 2 (2022): JURNAL MANAJEMEN DAN BISNIS KREATIF ]]>
Publisher : <![CDATA[LPPM Universitas Buana Perjuangan Karawang ]]>
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DOI: 10.36805/manajemen.v7i2.2284
<![CDATA[ABSTRAK Teknologi internet berkembang secara massif di Indonesia. Perannya juga semakin penting dalam berbagai sektor kehidupan seperti sosial, ekonomi, dan politik. Hal ini ditunjukan dari jumlah pengguna internet yang meningkat setiap tahunnya di Indonesia. Baerdasarkan hasil survey dari Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) jumlah pengguna mengalami kenaikan setiap tahunnya, hingga kuartal II tahun 2020 naik menjadi 73,7% dari populasi atau setara 196,7 juta pengguna. E-Commerce menjadi bisnis yang memiliki peluang cukup besar dikarenakan perubahan gaya hidup membeli produk melalui online, terutama oleh generasi milenial dan jumlah pengguna internet di Indonesia yang kini sudah hamper mencapai 200 juta pengguna. Fenomena Korean Wave melalui drama, film dan musiknya serta Brand Ambassador saat ini menjadi trend strategi pemasaran yang digunakan oleh banyak perusahaan (www.scmp.com, 2014). Shopee dan Tokopedia sama-sama memaksimalkan fenomena “Korean wave” atau hallyu Wave serta Brand Ambassador yang sekarang semakin ramai di kawasan Asia Tenggara dan tidak terkecuali juga di Indonesia sebagai strategi pemasaran. Untuk menaikan brand-nya agar lebih dikenal oleh masyarakat Indonesia, Shopee memilih girlband Blackpink sedangkan Tokopedia memilih boygrup BTS yang sama-sama berasal dari Korea Selatan. Tujuan dari penelitian ini adalah untuk menganalisis perbedaan iklan elektronik antara 2 e-Commerce besar di Indonesia yaitu Tokopedia dan Shopee. Penelitian ini adalah penelitian kuantitatif dan menggunakan uji-t sampel independen. Ukuran sampel penelitian ini adalah 100 pelanggan dari kedua e-Commerce. Hasil penelitian menunjukkan bahwa tidak ada perbedaan signifikan dalam antara Brand Ambassador Tokopedia dan Shopee. . Kata kunci : e-Commerce, Brand Ambassador, Internet]]>
<![CDATA[Strategi Pemasaran Dalam Meningkatkan Brand Image Pada Janji Jiwa X La Teraaza ]]>
<![CDATA[Dodi Hendrik]]>;
<![CDATA[Puji Isyanto]]>;
<![CDATA[Laras Ratu Khalida]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.10521738
<![CDATA[This study aims to find out how effective and how influential the communication marketing strategy is through customer service expertise carried out by qualified employees at the Janji Jiwa X La Teraaza store to increase the brand image of this, this analysis technique uses qualitative methods in which researchers use techniques in-depth interviews and field observations as the main materials for research in order to obtain valid data by direct oral and written interviews and via telephone. The results of this study indicate that marketing communications carried out by human resources in implementing expertise in customer service is very influential in increasing the brand image of Janji Jiwa X la teraaza Summarecon Bekasi. Improving employee performance is influenced by the individual character of employee competence, the individual character of work enthusiasm has a significant effect on employee performance. Companies must have a competitive advantage that is very difficult to imitate, which will only be obtained from employees who are productive, innovative, creative, passionate and loyal. Marketing communication skills need to be honed and carried out consistently by employees on duty at the store, namely through continuous learning and development.]]>
<![CDATA[ANALYSIS OF BUSINESS DEVELOPMENT STRATEGY AT DHINDA BEAUTY CLINIC ]]>
<![CDATA[Laras Ratu Khalida]]>;
<![CDATA[Syifa Pramudita Faddila]]>;
<![CDATA[Dexi Triadinda]]>
<![CDATA[ International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA) ]]>
Publisher : <![CDATA[PT. Berkah Digital Teknologi ]]>
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DOI: 10.58468/ijmeba.v4i2.148
<![CDATA[Research method— The research employs a qualitative approach, utilizing surveys and interviews to gather data on current beauty standards as defined by women in Indonesia, alongside an analysis of the business’s internal and external environments through the SWOT framework. Result— The findings reveal that the current beauty standards among Indonesian women prioritize smooth skin (30.7%), well-dressed appearance (16.4%), and a glowing face (16.3%) according to the ZAP Beauty Index (2024). An effective business development strategy for Rumah Cantik Dhinda is proposed, emphasizing a combination strategy that includes market penetration to address promotional and marketing challenges, as well as addressing human resource needs by hiring additional employees. Conclusion— The study concludes that the integration of these strategies will enhance Rumah Cantik Dhinda’s market presence and operational effectiveness, providing a valuable reference for further research and practical application in business development courses within economics and management programs.on]]>
<![CDATA[Analisis Penyaluran Kerja Perusahaan LPK Monas Edukasi Indonesia Kepada PT. Kyoraku Blowmolding Indonesia ]]>
<![CDATA[Anzar Nurrafli]]>;
<![CDATA[Enjang Suherman]]>;
<![CDATA[Laras Ratu Khalida]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v7i8.7939
<![CDATA[Currently, Job Training Institutions are often carried out intentionally to reduce training costs within the company with the protection and work conditions provided. The role of the Job Training Institution company as a facilitator of workforce distribution is crucial in connecting job seekers with various available job vacancies. The aim of this research is to examine the methods involved in hiring, choosing, and allocating employees from LPK Monas Edukasi to PT. Kyoraku Blowmolding.. Kyoraku Blowmolding. This study uses a Qualitative Descriptive methodology by conducting interviews, observations, and documentation on the research data. The results of this study are that the job distribution process carried out by LPK Monas Edukasi Indonesia is running quite well. LPK has tried to connect job seekers with companies, starting from recruitment, selection, to job placement. However, there are still obstacles such as the lack of administrative readiness of applicants and the gap between the expectations of workers and the reality in the company. The company has requirements in the form of documents for them to fulfill, and for the selection itself, several tests are carried out, namely academic tests and interview tests after passing a letter of agreement is made from the company as proof of being accepted to work at the company they are applying for.]]>
