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All Journal Jurnal Dinamika Ekonomi dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Prosiding Konferensi Nasional PKM-CSR International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Proceedings of The International Conference on Business and Economics
Arlina Nurbaity Lubis
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Analysis of the Influence of Product Quality, Price, and Brand Image on Repurchaseintention with Customer Satisfaction as Intervening Variables on Customers of Skincare MS Glow Products (Study of the Communities in North Labuhanbatu Regency) Gisela Nilasari; Paham Ginting; Arlina Nurbaity Lubis
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4670

Abstract

This objective of the research is to analyze the effect of product quality, price, and brand image variables on repurchase intention with customer satisfaction as an intervening variable on MS Glow skincare products (study of the community in North Labuhanbatu Regency). The research uses quantitative approach. This is an associative research with primaryand secondary data whichare obtained through documentation study and statements list and use Likert scale as the measurement. The sample in this researchis people in North Labuhanbatu Regency with minimum age of 18 years old, and has been a customers who has purchased MS Glow skincare products at least 1 time, the number of respondents is 170 people. The data are collected by distributing questionnaires with accidental sampling technique. The data analysis techniqueuses descriptive statistical analysis and path analysis, using Smart PLS. The research results  found that product quality and brand image directly has a positive and significant effect on customer satisfaction, price has a positive but not significant effect on customer satisfaction. Product quality and price variables directly has a positive and significant effect on repurchase intention, brand image has a positive but not significant effect on repurchase intention. The variable of customer satisfaction has a positive and significant effect on repurchase intention,then indirectly product quality and brand image through customer satisfaction has a positive and significant effect on repurchase intention, price through customer satisfaction has a positive but not significant effect on repurchase intention.
Co-Authors Achmad Delianur Nasution Akhmad Syarif Sinaga Amrin Fauzi Amrin Fauzi Anggita Rizki Defiani Hasibuan Beby Karina Fawzeea Sembiring Beby Kendida Hasibuan Endang Lestari Endang Sulistya Rini Fadli Gisela Nilasari Hanastasia Debora Sari Siahaan Indra Aulia Irfan Syahputra Laily Artha Nasution Nabawi Putri Marisa Nasution Nikmir Rohmiati Onrizal Onrizal paham ginting Parapat Gultom Pindi Patana Prihatin Lumbanraja Ritha Fatimah Dalimunthe Rizky Amalia Nasution Rudi Hartono Sarah Madaniah Sitti Raha Agoes Salim Sri Eka Wulandari Tri Putri Br Purba Zulham Afandi Harahap