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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Irfan Syahputra
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Humanities Computer Science & IT Economics, Econometrics & Finance Energy Environmental Science Library & Information Science Social Sciences Other

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Komunikasi Lintas Budaya dalam Menjaga toleransi umat beragama di Kelurahan Sesi Kera Hilir II Kecamatan Medan Perjuangan Kota Medan Mhd Alpin Azhari Lubis; Iskandar Mubin Dongoran; Irfan Syahputra; M. Joharis Lubis
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Indonesia is a country that is famous for its diversity of tribes, ethnicities, races, cultures, and religions. Our society is a multicultural society, besides that the Indonesian people are also known as a religious nation. In Indonesia alone, there are at least six nationally recognized religions, namely Christianity, Islam, Hindu Catholicism, Buddhism, and Confucianism. With so many religions in Indonesia, people must have an attitude of tolerance towards fellow religious people. Tolerance is a human attitude to respect the differences that exist, both between individuals and groups. Tolerance is a way of respecting and accepting differences in behavior, culture, religion and race that exist and this world. Tolerance is very important to be fostered both within the community and in other spheres. The attitude of tolerance in religious communities can create an atmosphere of peace, tolerance and mutual respect so that they can live side by side without any sense of difference to others. This study aims to examine how cross-cultural communication in maintaining religious tolerance in Sei Kera Hilir II Village, Medan Perjuangan District, Medan City. So that with this study, it can further foster a sense of tolerance between religious communities in the hearts of everyone who reads this journal, thus making them more respectful of one another, not cornering each other, and respecting the opinions of others, and so on.
THE WONDERLAND DANCE PERFORMANCE AS A CULTURAL EXCHANGE ACTIVITY IN KAMPUNG TANJUNG SURAT, JOHOR, MALAYSIA Hesti Desba Yesa; Fany Puspita Sari Tampubolon; Sri Oktaviani Nababan; Irfan Syahputra; Jefri Saputra; Nadya Febriani Mokerze; Rasyid Ridho Harahap; Dahrul Aman Harahap Ramses; Suryo Hartanto; Hanafi Siregar; Asmaul Husna; Muhammad Azali Bin Muhammadon
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4238

Abstract

This article discusses the implementation of the Wonderland Dance performance as part of a community service program. The background of this activity is the urgency to preserve and introduce Indonesian culture in the midst of globalization, where traditional values often face challenges from modern culture. The objective was to promote Indonesian cultural identity while providing students with learning opportunities in leadership, teamwork, and cultural diplomacy. The method included several stages, namely choreography preparation, costume arrangement, coordination with local authorities in Kampung Tanjung Surat, Johor, Malaysia, and the final performance. Data were obtained through observation and informal interviews, then analyzed descriptively. The results showed that the Wonderland Dance was enthusiastically welcomed by the local community, with active participation and appreciation. Students also gained valuable experience in cultural exchange and organizational skills. In conclusion, cultural performances such as the Wonderland Dance can serve as effective media for cultural introduction, strengthening social relations, and empowering communities. Furthermore, this activity illustrates how higher education institutions can contribute to cultural preservation through community engagement. It highlights the significance of student involvement in promoting local wisdom, ensuring that Indonesian traditions continue to be recognized and appreciated in a global context.
THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS Irfan Syahputra; Paham Ginting; Arlina Nurbaity Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.951

Abstract

eWOM is a form of electronic word-of-mouth communication that includes reviews and recommendations. Price perception is the consumer's evaluation of a product's value in relation to its price. Brand image refers to consumers' perception of a product brand that is embedded in their minds. The sales percentage of Kahf Care products fluctuated between the years 2021 and 2022. This is due to the emergence of many local brands offering similar specialized grooming products for men. This study aims to analyze the influence of eWOM and the perception of price on purchase intention with brand image in Kahf Care products. The study examines 380 respondents who use Kahf Care products, selected through purposive sampling technique, and is tested using the statistical analysis method of path analysis. The results of the first substructure indicate that eWOM and price perception have a positive and significant impact on brand image. The results of the second substructure indicate that eWOM, price perception, and brand image have a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test.
Co-Authors Arlina Nurbaity Lubis Asmaul Husna Dahrul Aman Harahap Ramses Fany Puspita Sari Tampubolon Hanafi Siregar Hesti Desba Yesa Iskandar Mubin Dongoran Jefri Saputra M. Joharis Lubis Mhd Alpin Azhari Lubis Muhammad Azali Bin Muhammadon Nadya Febriani Mokerze paham ginting Rasyid Ridho Harahap Sri Oktaviani Nababan Suryo Hartanto