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All Journal al-Afkar, Journal For Islamic Studies NERSMID: Jurnal Keperwatan dan Kebidanan Journal of Saintech Transfer Jurnal Midpro Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Mudabbir: Journal Research and Education Studies Research Review: Jurnal Ilmiah Multidisiplin Neo Journal of economy and social humanities Purbawidya: Jurnal Penelitian dan Pengembangan Arkeologi PENABIBLOS PESHUM
Pujiati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Neo Journal of economy and social humanities

 1 
Inclusive Economic Empowerment through Halal Product Certification and the Development of a Culinary Center for Women-Led MSMEs in Denai Sarang Burung Village Lubis, Arlina Nurbaity; Lumbanraja, Prihatin; Dalimunthe, Ritha F; Pujiati; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.348

Abstract

This community engagement program aims to enhance the village’s economic self-reliance and social resilience through a participatory and collaborative approach involving women-led micro, small, and medium enterprises (MSMEs), youth, children, and the village government as key partners. The implementation stages began with village potential mapping through focus group discussions, followed by business legalization assistance including the issuance of Business Identification Numbers (NIB) and halal product certification along with training in business management, product innovation, and digital marketing. The results demonstrate a significant increase in local capacity and competitiveness: several women-owned MSMEs successfully obtained NIB and halal certificates, the process of establishing a culinary and souvenir center (Pujasera) as a hub for local product promotion was successfully initiated, and a digital marketing network was developed to expand market access, while a more child-friendly and gender-equitable village environment was fostered. These achievements confirm that a participatory and collaborative model can effectively create an inclusive, competitive, and sustainable village ecosystem, while also making a tangible contribution to the advancement of knowledge.
Co-Authors Alfida Faqih Alhidayath Parinduri Alya Fauziah Ambariani Anita Yuningsih Arlina Nurbaity Lubis Ayu Astuti Ayu Bonivasius Dalimunthe, Ritha F. Dendy Reza Juliansyah Siregar Hasim Iskandarini Juliansyah Siregar, Dendy Reza Kasyafiya Jayanti Khairun Nisa Lestari Solihati Lie Agan Marissa Tasya Nasution, Khairina Nurbaya Sastri Wasti Nursukma Suri Pitri Nurbaya Prihatin Lumbanraja Rahimah Ramadani Ramli Samsul Bahri Selsa Cintya Melani Sembiring, Rinawati Setiawan Siti Sara Wanelis Warjio