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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Manajemen Bisnis Almatama
Hamzah, Ramadhani
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Economics, Econometrics & Finance Education Other

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ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada PT Kereta Api Indonesia (Persero) KA. Kelas Ekonomi) Cheidy, Lia Amalia; Hamzah, Ramadhani
Jurnal Manajemen Bisnis Almatama Vol. 1 No. 2 (2022): September
Publisher : Jurnal Manajemen Bisnis Almatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.89 KB)

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh antara kualitas pelayanan dan harga terhadap kepuasan pelanggan dan dampaknya terhadap loyalitas pelanggan pada PT Kereta Api Indonesia (Persero) KA. Kelas Ekonomi. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif yang dikuantitatifkan (berbentuk angka) yang diperoleh dengan kuesioner yang dibagikan kepada pelanggan PT Kereta Api Indonesia (Persero) KA. Kelas Ekonomi yang berjumlah sebanyak 200 responden. Setelah data terkumpul kemudian dianalisis menggunakan Structural Equation Modeling (SEM) dengan software LISREL 8.80 versi student. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap kepuasan pelanggan dengan nilai koefisien sebesar 0,35, terdapat pengaruh harga terhadap kepuasan pelanggan dengan nilai koefisien sebesar 0,60, terdapat pengaruh kepuasan pelanggan terhadap loyalitas pelanggan dengan nilai koefisien sebesar 0,99, kualitas pelayanan dan harga dapat menjelaskan kepuasan pelanggan dengan nilai determinasi sebesar 0,85, kualitas pelayanan, harga, dan kepuasan pelanggan dapat menjelaskan loyalitas pelanggan dengan nilai determinasi sebesar 0,61.
Store Atmosphere Strategy in Micro, Small, and Medium Enterprises TikTok as a Marketing Strategy Supporter Setiawan Jodi, I Wayan Gede Antok; Kespandiar, Tengku; Hamzah, Ramadhani; Munizu, Musran; Erna, Erna
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.793

Abstract

The business world in Indonesia is growing very rapidly, which is indicated by the sharp competition. Understanding consumer behavior is a key skill needed by business actors so that consumers can buy the goods or services they offer. Digital marketing enables micro, small, and medium enterprises to reach wider consumers at a more efficient cost than traditional marketing methods. TikTok supports micro, small, and medium enterprises in various ways, such as through the TikTok Shop feature, partnership programs, and digital training. TikTok Shop allows micro, small, and medium enterprises to sell their products online on the TikTok platform. The purpose of this study is to determine how Micro, Small, and Medium Enterprises on TikTok use the store atmosphere strategy as a marketing strategy supporter. This study uses an observational research type that will help achieve the research objectives. Observational research analysis requires the help of quantitative data, such as books, journals, and mass media articles. The research results show that the atmosphere in TikTok Shop is an e-commerce platform that allows users to shop for products directly within the TikTok application. Users can browse and purchase products from their feed or through the Shop tab.
Store Atmosphere Strategy in Micro, Small, and Medium Enterprises TikTok as a Marketing Strategy Supporter Setiawan Jodi, I Wayan Gede Antok; Kespandiar, Tengku; Hamzah, Ramadhani; Munizu, Musran; Erna, Erna
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.793

Abstract

The business world in Indonesia is growing very rapidly, which is indicated by the sharp competition. Understanding consumer behavior is a key skill needed by business actors so that consumers can buy the goods or services they offer. Digital marketing enables micro, small, and medium enterprises to reach wider consumers at a more efficient cost than traditional marketing methods. TikTok supports micro, small, and medium enterprises in various ways, such as through the TikTok Shop feature, partnership programs, and digital training. TikTok Shop allows micro, small, and medium enterprises to sell their products online on the TikTok platform. The purpose of this study is to determine how Micro, Small, and Medium Enterprises on TikTok use the store atmosphere strategy as a marketing strategy supporter. This study uses an observational research type that will help achieve the research objectives. Observational research analysis requires the help of quantitative data, such as books, journals, and mass media articles. The research results show that the atmosphere in TikTok Shop is an e-commerce platform that allows users to shop for products directly within the TikTok application. Users can browse and purchase products from their feed or through the Shop tab.
Analysis of the Role of Decent Living Standards and Knowledge on Human Development Index Growth Hamzah, Ramadhani; Shifa, Mutiara; Musdirwan, Musdirwan; Tanjung, Indra Ismayudi; Ningsih, Liasulistia; Pandiangan, Saut Maruli Tua
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.894

Abstract

The purpose of this study is to analyze the role of decent living standards and knowledge on human development index growth in Indonesia. This research analysis uses qualitative analysis. Data collection in this study uses secondary data taken from Badan Pusat Statistik Indonesia. The study results show that Indonesia's human development index grew faster in 2024, reaching 75.02, an increase of 0.63 points (0.85 percent) compared to 74.39 in 2023. Decent living standards dimension which measures real per capita expenditure per year, adjusted for Indonesians, increased by 2.89 percent annually from 2020 to 2024. In 2020, real per capita expenditure, adjusted for Indonesians, reached Rp11,013,000, increasing to Rp12,341,000 in 2024. Indicators forming the knowledge dimension, including expected years of schooling and average years of schooling, continued to increase. During the 2020 to 2024 period, Indonesia's expected years of schooling increased by an average of 0.44 percent per year, while average years of schooling increased by 1.07 percent per year.
Co-Authors Cheidy, Lia Amalia Erna Erna, Erna Kespandiar, Tengku Musdirwan, Musdirwan Musran Munizu Ningsih, Liasulistia Pandiangan, Saut Maruli Tua SETIAWAN JODI, I WAYAN GEDE ANTOK Shifa, Mutiara Tanjung, Indra Ismayudi