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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Mechanical Seminar Nasional Lahan Suboptimal Ultimacomm: Jurnal Ilmu Komunikasi Mudir : Jurnal Manajemen Pendidikan JURNAL KEISLAMAN TERATEKS Jurnal Kolaboratif Sains Jurnal Insan Pembangunan Sistem Informasi dan Komputer (IPSIKOM) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri E-JRM Abuya: Jurnal Pendidikan dasar JURNAL ILMIAH PENELITIAN MAHASISWA jabdimasunipem IPSIKOM Master of Civic Innovation and Education Technology.
Joni Iskandar
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Harga, Inovasi, dan Kualitas Produk Terhadap Kepuasan Konsumen Di RM Cak Sur Sigura Gura Malang Joni Iskandar; Nur Hidayati; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 04 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstackThe purpose of this study was to determine the Effect of Price, Innovation, and Product Quality on Consumer Satisfaction at RM Cak Sur Sigura - Gura Malang. The variables used are price, innovation, and product quality as independent variables. Whereas Consumer Satisfaction is the dependent variable. The population in the study were 150 consumers. The sampling method in this study was purposive sampling with a total sample of 60 respondents. Quantitative methods with multiple linear regression analysis techniques. Based on the results of this study it can be concluded as follows: (a) Price, Innovation, and Product Quality simultaneously affect customer satisfaction at RM Cak Sur Sigura - Gura Malang. (b) Price influences customer satisfaction at RM Cak Sur Sigura - Gura Malang. (c) Innovation influences consumer satisfaction at RM Cak Sur Sigura - Gura Malang. (d) Product quality influences consumer satisfaction at RM Cak Sur Sigura - Gura Malang.Keyword :Price, Innovation, Consumer satisfaction, Product quality
Co-Authors . Lidyawati Abdulah Adi Widodo Adi Yanto Aman, Mustar Apdoludin Apdoludin, Apdoludin Aref Vai Arinal Hamni Arini Fitria Mustapita Beby Tiara Edfan Darlis Gusri Akhyar Ibrahim Ipang Sasono Ismed Inonu Jaka Suwita Margareta Andriani Nur Asni Nur Atikah Nur Hidayati Nuri Wiyono Ramadi Ramadi Ratna Santi Riyanto Sri Maria Puji Lestari Sudono Syueb Suroso Vince Ratnawati Yunianto Agung Nugroho