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Journal : CORE: Journal of Communication Research

ANALISIS SEMIOTIKA TERHADAP PENGGUNAAN MEME TIKUS BERKEPALA PUAN MAHARANI Aripai, Reski; Hayat, Nahrul
CORE: Journal of Communication Research Vol 2 No 2 (2024): CORE, JULI 2024
Publisher : CORE: Journal of Communication Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/core.v2i2.1376

Abstract

Memes have become an inevitable digital cultural phenomenon on social media, serving not only as a source of entertainment but also as powerful communication tools. In the context of news, the use of memes provides not just additional visual elements but also the potential to influence public perception of the issues presented. This article proposes a semiotic analysis approach to understand how memes are utilized in news contexts. By considering the visual structure, iconography, and symbolism embedded within memes, semiotic analysis enables the uncovering of hidden meanings that reflect the social, political, and cultural contexts at the time of their creation. Through this study, the article aims to illustrate how memes can play a role in shaping public narratives and reflecting power dynamics and ideological conflicts within the realm of digital news.