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All Journal Jurnal Manajemen Bisnis Eka Prasetya Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Manajemen Bisnis Digital Terkini Ekopedia: Jurnal Ilmiah Ekonomi Brilliant International Journal of Management and Tourism
Pesta Gultom
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Outline Journal of Management and Accounting

 1 
The Effect of Price, Promotion, Service Quality on Purchase Decisions of Fdr Brand Motorcycle Tires at PT. Master Ban Blessings Indonesia Pesta Gultom; Muhammad Ali Akbar; Vio Renawati
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.142

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, Promosi, Kualitas Pelayanan Terhadap Keputusan Pembelian Ban Motor Merek FDR di PT. Masterban Berkat Indonesia. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dan observasi dalam penelitian ini adalah Konsumen. Populasi dalam penelitian ini adalah konsumen PT. Masterban Berkat Indonesia. Sampel dalam penelitian ini menggunakan Teori Heir diketahui bahwa jumlah dari sampel yang akan digunakan dalam penelitian ini adalah sebanyak 100 konsumen PT. Masterban Berkat Indonesia, dengan metode sampel aksidental. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Hasil uji t menunjukkan bahwa Harga berpengaruh signifikan terhadap keputusan pembelian. Promosi berpengaruh signifikan terhadap Keputusan pembelian. Kualitas pelayanan tidak berpengaruh dan tidak signifikan terhadap Keputusan pembelian. Hasil uji F menunjukkan bahwa variabel Harga, Promosi dan Kualitas pelayanan berpengaruh signifikan terhadap Keputusan pembelian.
The Influence of Price, Location and Service Quality on Purchase Interest of Acen Wonton Noodles zalogo, zaruwarnas; Pesta Gultom
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.152

Abstract

This study aims to determine the effect of Price, Location and Quality of Service on Buying Interest in Acen Dumpling Noodles. The sample in this study was as many as 105 responses. The analysis data used multiple linear regression analysis method which resulted in Purchase Interest Equation = 1.429 + 0.084 + 0.235 + 0.406 + e. Price has a positive but not significant effect on Buying Interest in Acen Dumpling Noodles The calculated value (1.151) < ttable (1.983) and the variable significance value of Price is 0.253 > 0.05. Location has a positive and significant effect on Buying Interest in Acen Dumpling Noodles The calculated value (3.305) > ttable (1.983) and the significance value of the location variable is 0.001 < 0.05. La qualité du service a un effet positif et significatif sur l’intérêt d’achat pour les nouilles à boulettes d’acné La valeur calculée (7,175) > tableau (1,983) et la valeur de signification de la variable Qualité de service de 0,000 < 0,05. Les résultats des tests d’hypothèses simultanés sont connus que les résultats du test F montrent que les variables Prix, Emplacement et Qualité du service affectent simultanément l’intérêt d’achat des nouilles de boulettes d’acné, avec une valeur Fcalculate de > Ftable de 21,767 > 2,69, une valeur de signification de 0,000 < 0,05. Le nombre de carrés R est de 0,375 ou 37,5% L’intérêt d’achat pour les nouilles Dumpling est influencé par les variables Prix, Emplacement et Qualité du service, tandis que les 62,5% restants sont influencés par d’autres variables
The Influence of Price, Location and Service Quality on Purchase Interest of Acen Wonton Noodles zalogo, zaruwarnas; Pesta Gultom
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.152

Abstract

This study aims to determine the effect of Price, Location and Quality of Service on Buying Interest in Acen Dumpling Noodles. The sample in this study was as many as 105 responses. The analysis data used multiple linear regression analysis method which resulted in Purchase Interest Equation = 1.429 + 0.084 + 0.235 + 0.406 + e. Price has a positive but not significant effect on Buying Interest in Acen Dumpling Noodles The calculated value (1.151) < ttable (1.983) and the variable significance value of Price is 0.253 > 0.05. Location has a positive and significant effect on Buying Interest in Acen Dumpling Noodles The calculated value (3.305) > ttable (1.983) and the significance value of the location variable is 0.001 < 0.05. La qualité du service a un effet positif et significatif sur l’intérêt d’achat pour les nouilles à boulettes d’acné La valeur calculée (7,175) > tableau (1,983) et la valeur de signification de la variable Qualité de service de 0,000 < 0,05. Les résultats des tests d’hypothèses simultanés sont connus que les résultats du test F montrent que les variables Prix, Emplacement et Qualité du service affectent simultanément l’intérêt d’achat des nouilles de boulettes d’acné, avec une valeur Fcalculate de > Ftable de 21,767 > 2,69, une valeur de signification de 0,000 < 0,05. Le nombre de carrés R est de 0,375 ou 37,5% L’intérêt d’achat pour les nouilles Dumpling est influencé par les variables Prix, Emplacement et Qualité du service, tandis que les 62,5% restants sont influencés par d’autres variables
Application of the Hungarian Assignment Method to Minimize Normal Cases in Cinderella Tempe Chips MSMEs Pesta Gultom; Ester Sabrina Aruan; Ribka Callista Simangunsong; Viona Anggraini br Ketaren; Winda Rosianna Tampubolon
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Agustus - Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/yw4scy33

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy, including the Cinderella Tempeh Chips MSME. To address efficiency and productivity challenges, an appropriate management approach is needed, one of which is the Hungarian minimization method for production assignment. This research explores the application of the Hungarian method to solve minimization assignment problems at the "Cinderella" Tempeh Chips MSME. By transforming production activity data, such as processing, frying, and packaging, into a cost/time matrix, this method aims to minimize the total operational time or cost. The main stages involve row and column reduction to create zero elements, covering zeros with the minimum number of lines, and matrix adjustments until an optimal solution is found. Previous studies in MSMEs, service industries, and warehousing have shown that this method provides significant optimal solutions. The results obtained can help MSMEs improve production efficiency and market competitiveness. 
Co-Authors Adania Telaumbanua Alda Claudia Sagala Almerisa Novianti Br Tarigan Almunawar Almunawar Angelica O. Tamba Angerago Firman Ndraha Anggi Br Tarigan Anita K. Halawa Anna Annisaul Karimah Arelina Br Ginting Bastian S. Surbakti Bernadetha Manurung Betania Gulo Calvin Andriono Abednego Chairuna Chairuna Christy H. Tambunan Cynthia Bella Darniati br Sitorus Dea Nabila Putri Debora Br. Purba Deby Intan D. Gultom Delamin br Sembiring Desma Erica Maryati Desma Erica Maryati Manik Dewi Sinta Sianipar Edison Simamora Ekin Geronimo Eliajar Julius Otniel Perangin-Angin Elisabeth Nainggolan Elisabeth Nainggolan Elisma Putri Br Barus Elizabeth Maretha Marbun Emriahta Br Damanik Ester Sabrina Aruan Fery Wahyudi Firdan Hidayat Fransiska Tamara Br Simbolon Friska Canserina Aritonang Grace Lestari Putri Keisha Aritonang halim, cheviria Hommy Dorthy Ellyany Sinaga Honesty Sembiring Janes A. Nehe Joni Joni Jupita Mariana Manullang Linca Narsi Patresya Tamba Lucky Tiur A. Marbun M. Fahrial Aldi Maria Lumbanbatu Mariani Ginting Melly A. Laia Melyani Melyani Michael Lee Manurung Muhammad Ali Akbar Nainggolan, Elisabeth Netrika Sari Zalukhu Okta Feryanus Tarigan Panglima Martin Sitepu Prycillia Putri Dwi Vani Putri Jelita Rahmad Dianta Purba Rasti Purba Rebeka Oktavia Purba Ribka Callista Simangunsong Ribka Nduru Rima Sapira Sarah Fadhia Sartika Mayang Sari shendy Shilvia Maria A. Siagian Stefany Gloria Br Manullang stephanie stephanie Tiara Sopianta Samosir Vio Renawati Viona Anggraini br Ketaren Widalicin Januarty Winda Rosianna Tampubolon Windi Felisah Manalu Yesi Septiani Yokhebeb Zega zalogo, zaruwarnas