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All Journal Jurnal Manajemen Bisnis Eka Prasetya Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Manajemen Bisnis Digital Terkini Ekopedia: Jurnal Ilmiah Ekonomi Brilliant International Journal of Management and Tourism
Pesta Gultom
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)

 1 
The Role of E-CRM and E-Marketing Increasing Market Orientation In Alligator Roastery Medan shendy; Pesta Gultom; Elisabeth Nainggolan
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.132

Abstract

This study aims to determine the influence of E-CRM and E-Marketing on Market Orientation in Alligator Roastery. This research uses descriptive and quantitative methods as well as data sources in the form of primary and secondary data. The population in the study is all consumers on Alligator Roastery by 2023. The sample size is 110 consumers with a tolerable error rate of 5%. The data were analyzed by multiple linear regression analysis method. The results showed that E-CRM partially had no positive and insignificant effect on Market Orientation at Alligator Roastery. E-Marketing partially has a positive and significant effect on Market Orientation in the Café Alligator Roastery business. Based on the results of hypothesis testing simultaneously, it is known that the results of the F-test show that E-CRM and E-Marketing simultaneously affect Market Orientation in Alligator Roastery. The magnitude of R Square is 50.3% which means that E-CRM and E-Marketing can explain their influence on Market Orientation by 50.3%.
Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area Nainggolan, Elisabeth; Pesta Gultom; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.53

Abstract

The dynamics of global economic development is currently undergoing a paradigm shift where the resource-based economy becomes a knowledge and creativity-based economy or known as the creative economy. The creative economy is growing rapidly, supported by advances in information technology that produces information media such as the internet. The internet has become a means to meet the needs of the community in running their business, one of which is used for marketing or what is known as digital marketing. The right digital marketing strategy can be used to reach the targeted market segment so that it can increase profits for businesses and increase income for business actors. This study aims to analyze the influence of Digital Marketing and Business Capital on the Income of MSME actors in the Medan Area District. This type of research is quantitative research. The population in this study were all MSME actors in the District of Medan Area with an undetermined or uncertain number. By using the Hair formula, the maximum number of samples is 100 respondents. In this study, the number of samples was 96 respondents. The data used in this study is primary data obtained through the distribution of questionnaires to MSME actors in the Medan Area District. The data analysis technique applied in this study is multiple linear regression analysis using SPSS version 23 as a data processing tool
The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan Halim, Cheviria; Hommy Dorothy Ellyany Sinaga; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.108

Abstract

The purpose of this research is to analyze the influence of consumer behavior and trust on purchasing decisions at NewYorkArt Medan. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The population in this research is all consumers who made purchases at New York Art Medan as many as 216 consumers in 2022 and using the Slovin formula obtained 140 respondents. The research results show that consumer behavior have influences on purchasing decisions and trust have influences on purchasing decisions. Simultaneously shows that consumer behavior and trust influence purchasing decisions. Consumer behavior and trust can explain purchasing decisions by 49.7% and the remaining 50.3% is influenced by other factors originating from outside this research model such as service quality and brand image.
Analysis of Website-Based Information Tecgnology System on Patient Service Quality at Murni Murni Teguh Medan Hospital Fernando; Pesta Gultom; Muhammad Ali Akbar
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.129

Abstract

This study aims to determine whether the Website-Based Information Technology System and E-Complaint have a significant effect on Service Quality at the Murni Teguh Medan Hospital. This study uses quantitative data methods and the data source is primary data. The population in this study were patients at the Murni Teguh Medan Hospital totaling 53,800 patients. The sample of this study were patients of the Teguh Medan Pure Hospital totaling 100 respondents using purposive sampling data collection techniques. Data analysis and testing consists of validity test, reliability test, descriptive statistical test, classical assumption test, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and determination coefficient test. The results showed that the Website-Based Information Technology System had a partially significant effect on Service Quality with a t value of 13.515> t table 1.66055. E-Complaint has a partially significant effect on Service Quality with a t value of 4.599> t table 1.66055. Website-Based Information Technology Systems and E-Complaint simultaneously have a significant effect on Service Quality with a calculated F value of 100,129> F table 2.36 with a regression coefficient value of 67.4%.
The Influence of Influencer Marketing and Consumer Trust on the Repurchase Intention of Local Fashion Products in Medan Helvetia District: Pengaruh Influencer Marketing dan Kepercayaan Konsumen terhadap Repurchase Intention Produk Fashion Lokal di Kecamatan Medan Helvetia Leslie, Jennifer; Pesta Gultom; Marlo Novino; Shiny Rose Narit
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.360

Abstract

This study aims to analyze the influence of influencer marketing and consumer trust simultaneously or partially on the repurchase intention of local fashion products in Medan Helvetia District. The method used was descriptive quantitative with a questionnaire survey distributed to 100 consumer respondents aged 18-35 years in the research area. The collected data was analyzed using SPSS software through instrument validity and reliability tests, normality, multicollinearity, and multiple linear regression. The results of the analysis showed that influencer marketing had a positive and significant effect on repurchase intention with a regression coefficient of 0.427 (t = 4.844, p < 0.05), as well as consumer confidence which made a significant positive contribution with a coefficient of 0.466 (t = 4.817, p < 0.05). Simultaneously, the two variables were able to explain 60.8% variation in repurchase intent (F = 75,145, p < 0.05), while the rest were influenced by other factors outside of this study. These findings provide empirical evidence for local fashion businesses to prioritize long-term collaboration strategies with influencers as well as efforts to strengthen consumer trust to increase loyalty and sustainable sales growth.
Co-Authors Adania Telaumbanua Alda Claudia Sagala Almerisa Novianti Br Tarigan Almunawar Almunawar Angelica O. Tamba Angerago Firman Ndraha Anggi Br Tarigan Anita K. Halawa Anna Annisaul Karimah Arelina Br Ginting Bastian S. Surbakti Bernadetha Manurung Betania Gulo Calvin Andriono Abednego Chairuna Chairuna Christy H. Tambunan Cynthia Bella Darniati br Sitorus Dea Nabila Putri Debora Br. Purba Deby Intan D. Gultom Delamin br Sembiring Desma Erica Maryati Desma Erica Maryati Manik Dewi Sinta Sianipar Edison Simamora Ekin Geronimo Eliajar Julius Otniel Perangin-Angin Elisabeth Nainggolan Elisma Putri Br Barus Elizabeth Maretha Marbun Emriahta Br Damanik Ester Sabrina Aruan Fernando Fery Wahyudi Firdan Hidayat Fransiska Tamara Br Simbolon Friska Canserina Aritonang Grace Lestari Putri Keisha Aritonang halim, cheviria Hommy Dorothy Ellyany Sinaga Honesty Sembiring Janes A. Nehe Joni Joni Jupita Mariana Manullang Leslie, Jennifer Linca Narsi Patresya Tamba Lucky Tiur A. Marbun M. Fahrial Aldi Maria Lumbanbatu Mariani Ginting Marlo Novino Melly A. Laia Melyani Melyani Michael Lee Manurung Muhammad Ali Akbar Nainggolan, Elisabeth Netrika Sari Zalukhu Okta Feryanus Tarigan Panglima Martin Sitepu Prycillia Putri Dwi Vani Putri Jelita Rahmad Dianta Purba Rasti Purba Rebeka Oktavia Purba Ribka Callista Simangunsong Ribka Nduru Rima Sapira Sarah Fadhia Sartika Mayang Sari shendy Shilvia Maria A. Siagian Shiny Rose Narit Stefany Gloria Br Manullang stephanie stephanie Tiara Sopianta Samosir Vio Renawati Viona Anggraini br Ketaren Widalicin Januarty Winda Rosianna Tampubolon Windi Felisah Manalu Yesi Septiani Yokhebeb Zega zalogo, zaruwarnas