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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Wahana Pendidikan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Innovative: Journal Of Social Science Research An Nuqud: Journal of Islamic Economics Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
siregar, salim
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Journal : El-Mal: Jurnal Kajian Ekonomi

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Pengaruh  Promo Flash Sale dan Viral  Marketing terhadap  Keputusan Pembelian Produk Erigo Fardani, Efrian; Siregar, Salim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.311

Abstract

Indonesia has more than 275 million inhabitants. So that the number of internet users in Indonesia has increased every year. The Internet makes consumer behavior change. From doing shopping in person or face to face then changing to shopping online. the product category that Indonesians are most looking for when shopping online is the fashion and accessories category in 2021. Fashion is closely related to clothing, therefore clothing is a human need which is a tool to cover and protect the body. In this study discusses the effect of flash sale promos and viral marketing on purchasing decisions. This study discusses Erigo where the research object is Erigo's Instagram followers. This study uses path analysis with SPSS and Excel tools. The results showed that the influence of paris from flash sale promo and viral marking variables on purchasing decisions was 16.5% and 4% respectively with a total simultaneous effect of 20.5%. While the remaining 79.5% is influenced by other variables not examined. Keywords : flash sale promotion; viral marketing; purchase decisions.
Pengaruh Flash Sale dan Sistem Pembayaran Cash on Delivery (COD) terhadap Keputusan Pembelian pada Pengikut Akun Sosial Media TikTok Shopee Indonesia Kadis, Tasya Salsabila; Siregar, Salim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.709

Abstract

In this study, the focus is on analyzing the influence of Flash Sale and Cash On Delivery (COD) on Purchase Decisions at the Shopee Indonesia marketplace. In carrying out this research the quantitative method was used along with descriptive and verification approaches. Primary data in the form of a questionnaire became a technique in collecting data in this study along with a purposive sampling technique. People who follow Shopee Indonesia social media accounts on the TikTok application make up a population in this study totaling 13.3 million which are then processed using the Isaacs-Michael formula to determine a sample of 384. In the success of this study using the help of SPSS 25 and Microsoft Excel 2019. Keywords: flash sale, cash on delivery (cod), purchase decision.
Co-Authors Aprilia, Sopia Fardani, Efrian Gemilang Rachman, Putra Haryanto, Vianny Nabiilah Hawignyo, Hawignyo Kadis, Tasya Salsabila Karina Karina Larasati, Dian Ayu Nabawi, Muflih Permata Sukma, Indah Ramgendi Rizka Maulida Rizky Andriyanto, Muhammad Safitri, Wulan Sari Silawati, Rindy Zaelani, Ahmad