Article Per Year (5 Year)
p-Index From 2021 - 2026
2.286
P-Index
This Author published in this journals
All Journal Journal of Research and Technology Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Industry Xplore Nusantara Hasana Journal Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Buana Pengabdian Public Health and Safety International Journal (PHASIJ) Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi
Muhamad Sayuti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
PENGEMBANGAN POTENSI UKM DI DESA PANGULAH SELATAN AKIBAT DAMPAK COVID-19 Annisa Indah Pratiwi; Akda Zahrotul Wathoni; Afif Hakim; N. Neni Triana; Muhamad Sayuti
JURNAL BUANA PENGABDIAN Vol. 4 No. 1 (2022): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/jurnalbuanapengabdian.v4i1.2299

Abstract

Pandemi covid-19 yang telah berlangsung lebih dari satu tahun memberikan dampak bagi semua sektor tidak tidak terkecuali bagi pelaku UMKM di Indonesia. UMKM Topi milik Pak Endang merupakan satu dari 20 UMKM yang berada di Desa Pangulah Selatan, Kecamatan Kotabaru Karawang yang mengalami penurunan sebesar 50% selama pandemi. Sebelum pandemi, Pak Endang dapat mengirimkan 300 kodi tetapi saat ini hanya bisa mengirimkan 150 kodi setiap minggunya. UMKM ini memiliki 9 pegawai dan sudah berdiri sejak tahun 2017. Saat ini UMKM Topi memiliki satu konsumen tetap dari Bandung yang mengambil produk dalam jumlah besar. Ada beberapa potensi yang dapat dikembangkan di UMKM ini antara lain perbaikan kualitas dan perbaikan digital marketing.Kata kunci: UMKM Topi, Potensi, Kualitas, Digital Marketing. The COVID-19 pandemic, which has lasted more than a year, has had an impact on all sectors, including MSMEs in Indonesia. Mr. Endang's Hat MSME is one of 20 MSMEs located in South Pangulah Village, Kotabaru Karawang District which experienced a 50% decline during the pandemic. Before the pandemic, Mr. Endang could send 300 scores but currently he can only send 150 scores per week. This UMKM has 9 employees and has been established since 2017. Currently, the Topi UMKM has one regular customer from Bandung who takes products in large quantities. There are several potentials that can be developed in this MSME, including improving quality and improving digital marketing.Keywords: MSME Hats, Potential, Quality, Digital Marketing.
Co-Authors Aaron Edogbo Aye Abdul Basit Adriansyah Dwi Saputra Afif Hakim Ahmad Ridho Hidayat Ahmad Suhendri Akbar Nur Alhaen Akda Zahrotul Wathoni Amelia Nur Fariza Annisa Indah Pratiwi Baiq Ismiwati Bedi Susanto Bellito Gianno Hutahaean Decut Della Oganda Desy Yuliana Dicky Suryapranatha Fathan Mubina Dewadi Fathurohman I Ketut Bagus Artana Sukarta Karnadi Mimi Cahayani N. Neni Triana Ni Ketut Desi Sustari Sahar Samodra, Vegalyra Novantini Suhara, Ade Titin Windiasari Titin Windiasari Tri Wakhyudi Umar Dani, Rizky Weni Tri Sasmi Wenny Rosita Safitri Yuni Syifau