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Riauan, Muhd Ar. Imam
Fakultas Ilmu Komunikasi Universitas Islam Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal of Communication Management and Organization

 1 
Manajemen Corporate Social Responsibility GraPari Kota Pekanbaru Dalam Meningkatkan Kepercayaan Masyarakat Rahmadika, Hary; Riauan, Muhd Ar. Imam
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.7

Abstract

Corporate Social Responsibility (CSR) is one of the corporate responsibility programs towards stakeholders and the environment in all aspects of the company's operations. This study aims to determine the activities of the GraPari Smart Officer CSR program in increasing public trust. The method used in this research is a qualitative research method with a descriptive approach. Informants in this study are employees at GraPari Telkomsel Pekanbaru City. The results showed that to increase public trust, social mapping was carried out by involving the community, carrying out programs according to the plan, collaborating with foundations engaged in the same field and deploying assistants in the field and building the company's image.
Pelaksanaan Program Communication and Relation Pertamina Refinery Unit II Dumai Triono, Al Wahyu; Riauan, Muhd Ar. Imam
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.11

Abstract

Abstract This study aims to determine the Communication Strategy of the Pertamina Refinery Unit II Dumai Communication and Relations Program. The selection of informants used a purposive technique that was deemed competent to explain the research objectives. Analysis of the data used in this study is a qualitative analysis in the form of verbal reports naturally. The results of the study show that the communication strategy carried out by PT. Pertamina RU II Dumai in the communication relation program activity begins with getting to know the audience, compiling messages, determining information delivery methods, selecting appropriate and effective media and determining communicators who have credibility and attractiveness in the message delivery process. Communication barriers that occur in the form of internal barriers in the form of changes in position, human resources and abilities that are not uniform.
Analisis Celebrity Endorser Pada Iklan Luwak White Koffie Wati, Enggi Wiyata Mandala; Riauan, Muhd Ar. Imam
The Journal of Communication Management and Organization Vol. 2 No. 2 (2023): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pengaruh endorser selebriti Lee Min Ho terhadap persepsi konsumen terhadap iklan Luwak White Koffie. Penelitian ini berfokus pada karakteristik responden, termasuk jenis kelamin dan kelas sosial, serta respons mereka terhadap berbagai aspek endorser selebriti, yaitu visibilitas, kredibilitas, daya tarik, dan kekuatan. Sampel penelitian terdiri dari 100 mahasiswa dari Fakultas Komunikasi, Universitas Islam Riau. Hasil penelitian menunjukkan bahwa 54% responden adalah perempuan, menunjukkan bahwa perempuan mungkin lebih terpengaruh oleh iklan yang menampilkan selebriti seperti Lee Min Ho. Dalam hal visibilitas, 55% responden setuju bahwa kehadiran Lee Min Ho dalam iklan tersebut menonjol. Mengenai kredibilitas, hanya 47% responden menganggapnya sebagai endorser yang kredibel, menunjukkan bahwa sebagian konsumen mungkin meragukan relevansinya dengan produk. Untuk daya tarik, 36% setuju bahwa Lee Min Ho menarik, meskipun sebagian besar (49%) tetap netral, menunjukkan bahwa daya tarik tidak selalu mempengaruhi opini konsumen. Dalam hal pengaruh, 40% responden setuju bahwa pengaruhnya memengaruhi keputusan pembelian mereka, namun sejumlah responden tetap netral atau tidak setuju. Secara keseluruhan, meskipun Lee Min Ho secara positif mempengaruhi visibilitas dan daya tarik iklan, efeknya terhadap keputusan pembelian konsumen bervariasi. Temuan ini menyoroti pentingnya mempertimbangkan berbagai faktor saat memilih selebriti sebagai endorser untuk memastikan efektivitasnya dalam strategi pemasaran.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Abdul Aziz Abdul Aziz Admiral Admiral Ahmad Tamrin Sikumbang Ahmad Thamrin Sikumbang Aini Maznina A.Manaf Amelia Fitri Azwirman Cutra Aslinda Data Wardana Dia Meirina Suri Eka Fitri Kurniawati Genny Gustina Sari Hidayah, Salmi Miftah Hubban Nasri Idawati Idawati Monika Melina Muhlis Muhlis Nanang Dwi Cahyono Naurah Dwirengganis Riata Putri Nurman Nurman Nurman Osyi Mulyani Pahmi Amri Panca Setyo Prihatin Puti Mayang Seruni Rahmadika, Hary Rannyta Trijupitasari Rendi Prayuda Salsabila, Zhafira Farras Suparto Suparto Syuhada Syuhada Syukur Kholil Tengku Siti Aisha Tessa Shasrini Triono, Al Wahyu Wati, Enggi Wiyata Mandala Welasari Welasari Yerli Sitanggang Zainal Zeti Azreen Ahmad Zhafira Farras Salsabila