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ANALISIS SEGEMTATION TARGETING POSITIONING AND MODELS CENTER OF GRAVITY UNTUK MENENTUKAN TITIK LOKASI CABANG BARU UD BAROKAH Suryana, Hendy; Fauzi, Fahmi Reza
Jurnal Media Teknik dan Sistem Industri Vol 3, No 1 (2019)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v3i1.562

Abstract

Abstract— Placement of a new branch is one of the most important things. Location placement points are expected to be included in the target market zone to better meet the needs of consumers in the region, besides that it is also an easily accessible location and can reach the area to the fullest. UD BAROKAH, as a supplier of agricultural needs, plans to open a new branch to maximize revenue. The purpose of this study is to determine the location of the new branch UD. Barokah. Planning the selection of a target market will begin by using three methods: segmentation, targeting, and positioning. To determine the placement point will be calculated using the center of gravity model. The result of the segmentation method is that the area is divided into three segments, Cipanas District (segment A), Sukaremi District (segment B), and Pacet District (segment C). Targeting analysis resulted in Sukaresmi District (segment B) being the most potential segment and was chosen to be the target market because it produced the highest weighting score with a value of 2.189 while segments A and C produced weighted scores of 1.516 and 1.493. In the positioning analysis UD BAROKAH has an advantage in internal factors compared to competitors of similar stores located in Sukaresmi District, namely UD H OMAL. Placement of new branch location points using the center of gravity model produces coordinate points X 5.9 and Y 5.2, coordinates fall in the Sukaresmi District, Kubang Village, Cianjur Regency.Keywords: Segmentation, Targeting, Position, Center of Gravity Model.Abstrak— Penempatan cabang baru adalah salah satu hal yang terpenting. Titik penempatan lokasi diharapkan masuk dalam zona target pasar untuk lebih bisa memenuhi kebutuhan konsumen di wilayah tersebut, selain itu juga merupakan lokasi yang mudah diakses dan dapat menjangkau wilayah tersebut secara maksimal. UD BAROKAH, sebagai pemasok kebutuhan pertanian, berencana untuk membuka cabang baru untuk memaksimalkan pendapatan. Tujuan dari penelitian ini adalah untuk menentukan lokasi cabang baru UD. Barokah. Perencanaan pemilihan target pasar akan dimulai dengan menggunakan tiga metode ialah segmentasi, penargetan, dan penentuan posisi. Untuk menentukan titik penempatan akan dihitung menggunakan model pusat gravitasi. Hasil dari metode segmentasi adalah bahwa area tersebut dibagi menjadi tiga segmen, Kecamatan Cipanas (segmen A), Kecamatan Sukaremi (segmen B), dan Kecamatan Pacet (segmen C). Analisis penargetan menghasilkan Kecamatan Sukaresmi (segmen B) menjadi segmen yang paling potensial dan dipilih untuk menjadi target pasar karena menghasilkan skor bobot tertinggi dengan nilai 2,189 sedangkan segmen A dan C menghasilkan skor tertimbang 1,516 dan 1,493. Dalam analisis penentuan posisi UD BAROKAH memiliki keunggulan dalam faktor internal dibandingkan dengan pesaing toko serupa yang berlokasi di Kecamatan Sukaresmi, yaitu UD H OMAL. Penempatan titik lokasi cabang baru menggunakan model pusat gravitasi menghasilkan titik koordinat X 5.9 dan Y 5.2, koordinat jatuh di wilayah Kecamatan Sukaresmi, Desa Kubang, Kabupaten Cianjur.Kata kunci: Segmentasi, Penargetan, Posisi, Model Pusat Gravitasi.
Perancangan Strategi Bisnis Dengan Pendekatan Blue Ocean Dalam Meningkatkan Penjualan (Studi Kasus: PD.Hj.Imat Cianjur) Suyudi, Muhammad; Suryana, Hendy
Jurnal Media Teknik dan Sistem Industri Vol 4, No 1 (2020)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v4i1.893

Abstract

Abstract— PD. Hj. Imat is a company engaged in the field of food one of the products it produces, namely sale pisang. The development of the current era the company decreased turnover because of the many competitors with the same food field one of them PD. Makmur. So at this time PD. Hj. Imat needs to make a strategy design that provides better future value. Therefore, this research is needed to find out what strategies are suitable for the company. After observing that the company is suitable to use the blue ocean strategy to solve the problems currently faced, the blue ocean strategy functions to design a strategy that focuses on creating new market space through an analysis of the strategy canvas while a four-step framework. The strategy canvas is used to determine the company's position against competitors in the market space. While this four-step framework functions to construct the attributes of the value of pe, buy and create a new curve. From the results of discussions that have been conducted by researchers, the strategy that needs to be applied in the future is to provide a new flavor variant, and the provision of labels on the packaging and the quality of the products must be more considered and improved in the future.Keywords: blue ocean strategy, value innovation, canvas strategy, four-step framework Abstrak— PD. Hj. Imat merupakan perusahaan yang bergerak di bidang makanan, salah satu produk yang dihasilkan yaitu sale pisang. Dengan berkembangnya jaman saat ini, perusahaan mengalami penurunan omset karena banyaknya pesaing dengan bidang makanan yang sama, salah satunya adalah PD. Makmur. Pada saat ini, PD. Hj. Imat perlu membuat rancangan strategi yang memberikan nilai lebih baik dengan menggunakan strategi blue ocean. Oleh karena itu, penelitian ini diperlukan untuk mengetahui strategi yang tepat bagi perusahaan dan dapat bertahan dalam persaingan serta sebagai alternative solusi dalam penyelesaian masalah perusahaan. Hasil pembahasan yang telah dilakukan oleh peneliti, maka strategi yang perlu diterapkan dalam pengembangan produk yaitu untuk memberikan varian rasa baru, pemberian label pada kemasan, dan kualitas produk harus lebih diperhatikan dan ditingkatkan.Kata kunci : strategi blue ocean, inovasi nilai, kanvas strategi, kerangka kerja empat langkah
Analisis Perencanaan Lokasi Gudang untuk Meminimasi Biaya Distribusi Suryana, Hendy; Patra, Oviyan
Jurnal Media Teknik dan Sistem Industri Vol 7, No 1 (2023)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v7i1.3051

Abstract

Transportation and distribution is one aspect that is very important in influencing the success of a company in order to be able to survive and compete against other companies. In general, transportation problems are related to determining the distribution of a product from a source to several destinations with a certain demand. CV Aneka Ragam, which is a distributor company in the sale of multifunctional spray paint products to meet automotive needs in Indonesia, which is currently consumer-oriented. The most common locating problem is finding the best location from one or more warehouse points from several possible locations to achieve the lowest CV delivery cost. Aneka Ragam is the sole distributor in Indonesia that distributes Sapporo Ultimate Spray paint products to various resellers. Determining the optimal warehouse location and obtaining the right distribution warehouse area in the marketing area is carried out using the center of gravity method. The new warehouse alternative location obtained using the center of gravity method. For the warehouse location on the island of Sumatera, it is located in the Bangkinang Plaza area Blok R A 09, Jl. Sisingamangaraja, Bangkinang, Kec. Bangkinang, Kampar Regency, Riau 2846. The warehouse location on the island of Kalimantan is located in the Gang Buntu area, Jl. Banyan, Lanjas, Central Teweh, Barito Regency, Central Kalimantan 73812. The warehouse location on Sulawesi Island is located in the Benteng area, East Wara, Palopo City, South Sulawesi. The warehouse location on Nusa Tenggara Island is located in the Sukamulia area, West Lombok, Nusa Tenggara. For warehouse locations on Maluku & Papua islands, they are located in the Fak-fak area, North Wagom, Fakfak, Fakfak City, West Papua 9865. The optimal warehouse point can be produced in each region, because the warehouse point that has been determined refers to the needs of the goods requested by the customer. resellers in the city of the region and easy access to delivery of goods.  Transportasi dan distribusi merupakan salah satu aspek yang sangat penting dalam mempengaruhi keberhasilan suatu perusahaan agar mampu bertahan dan bersaing terhadap perusahaan lainnya. Pada umumnya, masalah transportasi berhubungan dengan penentuan pendistribusian suatu produk dari sumber menuju beberapa tujuan dengan permintaan tertentu. CV Aneka Ragam merupakan perusahaan distributor tunggal dalam penjualan produk cat semprot Sapporo Ultimate dan menyalurkan produk cat Semprot ke berbagai reseller untuk memenuhi keperluan otomotif di Indonesia. Masalah penentuan lokasi yang paling umum adalah menemukan lokasi terbaik dari satu atau lebih titik gudang dari beberapa lokasi untuk mencapai biaya pengiriman terendah. Penentuan lokasi gudang yang optimal dan memperoleh wilayah gudang pendistribusian yang tepat di area pemasaran dilakukan dengan menggunakan metode center of gravity. Lokasi alternatif gudang baru yang diperoleh untuk gudang di Pulau Sumatera (Plaza Bangkinang Blok R A 09, Jl. Sisingamangaraja, Kabupaten Kampar, Riau), lokasi gudang di Pulau Kalimantan (Jl. Beringin, Lanjas, Kabupaten Barito, Kalimantan Tengah), lokasi gudang di Pulau Sulawesi (Benteng, Wara Timur, Kota Palopo, Sulawesi Selatan), lokasi gudang di Pulau Nusa Tenggara (Sukamulia, Lombok Barat, Nusa Tenggara), lokasi gudang di Pulau Maluku & Papua (Fak-fak, Papua Barat). Titik gudang dapat dihasilkan yang optimal di setiap wilayahnya, karena titik gudang yang telah ditentukan mengacu kepada kebutuhan barang yang diminta oleh reseller di kota wilayah tersebut dan kemudahan akses pengiriman barang. 
Perencanaan Distribusi Gas LPG 3 kg Menggunakan Metoda Distribution Requirement Planning (DRP) di PT Anugrah Ditamas Lestari Suryana, Hendy; Faruk, Umar
Jurnal Media Teknik dan Sistem Industri Vol 1 (2017)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v1i0.48

Abstract

Gas is a contributing factor in various industrial and household activities. PT Anugrah Ditamas Lestari is one of the 3kg lpg gas agent that was established since 2008. The problem that happened in PT Anugrah Ditamas Lestari is that lpg gas sales will be hampered and can not be done in a timely manner will eventually cause loss. Forecasting Linear Regression starts from January 2015 to December 2016, while the DRP (distribution requirement planning) applied in research in gas agents is to know the needs for each base it can be known from the value of gross requirement. the need for a hilman base in 2016 is 63728 tubes / year, Asep.R 58898 tubes / year, Dedin 59961 tubes / year, Didin 58524 tubes / year, muhyidin 8771 tubes / year, suherman 77919 tubes / year, Haris 60108 tubes / year , Ujang 62964 tube / year, Irfan 54095 tube / year while for the maman base of 56826 tubes / year. As for knowing the needs and determining the delivery of lpg gas to each base can be seen from the calculation of pland order release, for the Hilman base it needs a gas supply of 63700 tubes / year, while for Dedin 58900 tubes / year, Didin 59800 tubes / year, muhyidin 8700 tubes / year, suherman 77800 tubes / year, Haris 59900 tubes / year, Ujang 62500 tubes / year Irfan 53600 tube / year, while for the maman base needs lpg gas supply of 56800 tubes / year calculation of DRP needs lpg gas most is suherman base as much as 77800 tubes / year.Keywords: linear regression forecasting, DRP (Distribution Requirement Planning) gross requitment and Plannd order release 
Aksesibilitas Pelabuhan Kuala Tanjung dalam Mendukung Kelancaran Arus Barang di Kawasan Ekonomi Khusus (KEK) Sei Mangkei, Provinsi Sumatera Utara Suryana, Hendy
Jurnal Media Teknik dan Sistem Industri Vol 4, No 2 (2020)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v4i2.1058

Abstract

Abstract— The Sei Mangkei Special Economic Zone (SEZ ), which is located in Bosar Maligas District, Simalungun Regency, North Sumatra Province, with an area of 2,002.77 hectares is stipulated by Government Regulation No. 29 of 2012 in the context of developing new industrial areas directed at industries, based on natural and mineral resources and utilizing strategic geographic location. The success and continuity of the Sei Mangkei SEZ will be determined by the transportation and logistics infrastructure that plays a role in the smooth flow of goods transportation from the Sei Mangkei SEZ to the Port of Tanjung which has a strategic role as a marine transportation logistics hub. The purpose and objective of this study is to analyze the prospects and integration of transportation and logistics facilities and infrastructure at the Kuala Tanjung Port-Sei Mangkei SEZ, in order to realize an integrated transportation and logistics facilities and infrastructure for the development of accessibility of the Kuala Tanjung Port-Sei Mangkei SEZ. Based on the research it is known that port accessibility is increasing, rail and truck modes of transportation can be applied and the need for traffic management and engineering. Keywords— SEZ Sei Mangkei; accessibility; Kuala Tanjung Port; supply chain system; train; truck. Abstrak— Kawasan Ekonomi Khusus (KEK) Sei Mangkei yang berlokasi di Kecamatan Bosar Maligas, Kabupaten Simalungun, Propinsi Sumatera Utara, dengan luas 2.002,77 hektar ditetapkan melalui Peraturan Pemerintah Nomor 29 tahun 2012 dalam rangka pengembangan kawasan-kawasan industri baru yang diarahkan pada industri-industri berbasis sumber daya alam dan mineral serta memanfaatkan lokasi geografis yang strategis. Keberhasilan dan kelangsungan KEK Sei Mangkei akan ditentukan oleh infrastruktur transportasi dan logistik yang berperan dalam kelancaran arus angkutan barang dari KEK Sei Mangkei ke Pelabuhan Tanjung yang mempunyai peran strategis sebagai logistics hub transportasi laut. Maksud dan tujuan penelitian ini adalah melakukan analisis tentang prospek dan keterpaduan sarana dan prasarana transportasi dan logistik di Pelabuhan Kuala Tanjung-KEK Sei Mangkei, guna mewujudkan keterpaduan sarana dan prasarana transportasi dan logistik untuk pengembangan aksesibilitas Pelabuhan Kuala Tanjung-KEK Sei Mangkei. Berdasarkan penelitian diketahu bahwa aksesibilitas pelabuhan meningkat, moda angkutan kereta api dan truk dapat diterapkan serta perlunya manajemen dan rekayasa lalu lintas.Kata kunci— KEK Sei Mangkei; aksesibilitas; Pelabuhan Kuala Tanjung; sistem rantai pasok; kereta api; truk.
Implementasi Project Quality Management dan Perancangan Proses Bisnis Pada Milestone First Years Inspection dan di Proyek Konstruksi di PT PLN Nusantara Power Batubara, Nasep Nirwan; Nugraha, Evan; Suryana, Hendy; Patra, Oviyan
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8497

Abstract

This study aims to evaluate the implementation of Project Quality Management (PQM) in the First Year Inspection (FYI) milestone of the Muara Tawar Add-On Combined Cycle Power Plant (PLTGU) Block 2 project, and to design an integrated business process using the lean construction approach. A mixed-methods research design was applied, combining observation, in-depth interviews, and document analysis. The findings reveal that the PQM implementation, based on PMBOK 7 principles—namely Quality Planning, Quality Assurance, and Quality Control—was mostly at a “partial fit” level due to non-standardized documentation and delays in corrective actions. The FYI business process was mapped using Value Stream Mapping (VSM) and Big Picture Mapping (BPM) to classify value-added (VA), non-value-added (NVA), and necessary non-value-added (NNVA) activities. Of the 23 total activities analyzed, 14 were identified as value-added, while 2 were classified as wasteful. The main causes of inefficiency included waiting time, unnecessary inventory, and excessive transportation. These were mitigated through the integration of collaborative spreadsheets and improved stakeholder coordination. The study emphasizes the importance of having a single source of truth in defect monitoring among project stakeholders (owner, contractor, consultant) to enable better communication and decision-making. Results demonstrate that the resolution of FYI pending items was completed earlier than the planned schedule, validating the effectiveness of integrating lean construction tools to enhance PQM outcomes in power plant construction projects.
The Effect of Project Management Performance on Machine Operational Readiness at PT GPE (Medion Group) Nugraha, Evan; Rukmana, Dodi; Patra, Oviyan; Suryana, Hendy
Journal of Social Research Vol. 4 No. 9 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2733

Abstract

This research aims to analyze the influence of project management on machine operational readiness at PT Gallaria Prospera Eterna (PT GPE). Five variables were examined: integration management, time management, cost management, quality management, and resource management. Previous issues, such as project delays and cost overruns, prompted the need for an evaluation of the project management system. A quantitative method was employed, utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results indicated that integration management (? = 0.245), time management (? = 0.235), and resource management (? = 0.232) had a significant effect on machine operational readiness. Time and resource management also exhibited positive quadratic effects (QE = 0.170 and QE = 0.181), while cost management had a negative quadratic effect (QE = –0.309). Quality management was found to be statistically insignificant. The R² value of 0.689 and Q² value of 0.567 indicate that the model has strong explanatory and predictive power. The implementation of strategies based on these findings—such as establishing a Project Management Office (PMO), digitalizing project tracking, and strengthening human resources—has successfully improved the execution of the second-phase fermenter machine procurement project, delivering it on time, within budget, and fully operational.
Analisis Faktor Manajemen Proyek dan Dinamika Pasar Dalam Memprediksi Kesuksesan Proyek di PT. TGE (Studi Kasus di Divisi Non Core Field Services Turbo Machinary) Riyanto, Waris; Nugraha, Evan; Patra, Oviyan; Suryana, Hendy
Jurnal Impresi Indonesia Vol. 5 No. 1 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i1.7406

Abstract

Persaingan bisnis yang semakin ketat dan target market yang meningkat membuat  perusahaan untuk selalu berinovasi dalam kegiatan bisnisnya. Salah satu inovasi yang sering dilakukan perusahaan adalah melakukan ekspansi ke bidang lain yang bukan merupakan bisnis utamanya. Dalam menjalankan bisnis barunya terutama yang berupa proyek, membuat perusahaan harus mengoptimalkan management project untuk diimplementasikan dalam berbagai aspek proyek. Memperhatikan pentingnya implementasi pengetahuan manajemen proyek terhadap kesuksesan proyek, dan meningkatkan target market yang lebih luas, sehingga penulis melakukan penelitian yang bertujuan untuk mengetahui aspek pengetahuan manajemen proyek yang berpengaruh terhadap kesuksesan proyek non-core terhadap perkembangan market  perusahaan. Sebagai studi kasus, penulis mengamati unit Divisi Field Services Di PT. Torishima Guna Engineering (PT. TGE) yang berinisiatif mengambil proyek yang bersifat non-core yakni konstruksi dalam rentang waktu 2021-2024. Jabatan struktural yang berfungsi sebagai Project Management Office (PMO) sendiri baru dialokasikan pada tahun 2021 di unit tersebut. Model penelitian ini berdasarkan pada framework Project Management Body of Knowledge (PMBOK) yang dikeluarkan oleh PMI. Dalam penelitian ini analisis data dilakukan menggunakan metode Partial Least Square - Structural Equation Modeling (SmartPLS) dan Importance-Performance Analysis (IPA). Data yang digunakan dalam penelitian adalah aspek pengetahuan manajemen proyek sebagai variabel bebas (Variabel Independen), kesuksesan proyek sebagai variabel terikat (Variabel Dependen) dan perkembangan market sebagai variable terikat. Hasil analisis SmartPLS dan IPA menunjukkan bahwa aspek pengetahuan manajemen proyek secara komprehensif memiliki korelasi positif terhadap kesuksesan proyek yang bersifat non-core pada perusahaan. Posisi masing-masing aspek pengetahuan manajemen proyek dalam kuadran IPA memberikan pemahaman di level manajerial untuk menentukan prioritas pengelolaan sumber daya.
Optimization of Water Injection Pump (WIP) Maintenance at PT. Z Rachman, Arlan; Patra, Oviyan; Suryana, Hendy; Nugraha, Evan
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.51982

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In the competitive oil and gas industry, equipment reliability and operational efficiency are critical success factors. The availability of effective spare parts presents a significant challenge that must be addressed to prevent downtime and financial losses. The current problem involves a loss of approximately 100 barrels of oil per day (bopd) due to the failure of one water injection pump (WIP) unit. Therefore, an optimal WIP spare parts planning method is required to maintain operational reliability. This study addresses this issue by determining the reliability condition of WIP units, optimizing maintenance schedules, and selecting appropriate failure data distribution tests using time-to-failure (TTF) analysis. Maintenance optimization for WIP at PT. Z was conducted using Monte Carlo simulation with distribution selection methods, specifically the Bayesian Information Criterion (BIC) and Akaike Information Criterion (AIC). The simulation results revealed that WIP A is in the wear-out phase, whereas WIP B, C, D, and E are in the useful-life phase (WIP D and E with extended operational periods). Based on Monte Carlo simulation results for five WIP types operated over 15 years, optimal maintenance intervals were determined: day 1691 for WIP A, day 1729 for WIP B, day 2160 for WIP C, day 3629 for WIP D, and day 3629 for WIP E from initial operation. Implementing planned maintenance has the potential to significantly reduce costs associated with each WIP unit failure. These research findings can be applied to other equipment to achieve potential cost savings from unplanned maintenance.
Analysis of Strategic Cooperation Between PT. Pindad and MBDA (Matra Bae Dynamics Alenia) in Building Competitive Advantage for the Production of the Mistral Atlas Platform Irmanto, Dodo; Patra, Oviyan; Suryana, Hendy
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52559

Abstract

This research aims to analyze the strategic cooperation between PT. Pindad, an Indonesian defense company, and MBDA (Matra Bae Dynamics Alenia), a leading missile systems company from France, in the development and production of the Mistral Atlas platform. This cooperation represents a crucial step in enhancing Indonesia's national defense capacity, particularly in addressing increasingly complex aerial threats. The research examines the collaboration process, technical challenges encountered, and the impact of this partnership on product innovation, competitive advantage, and company performance. The results of Structural Equation Modelling (SEM) analysis indicate that the strategic alliance between PT. Pindad and MBDA has a significant positive impact on enhancing product innovation, as manifested in product value. This alliance not only improves PT. Pindad's employees' skills through technology transfer but also contributes to greater product differentiation, which directly strengthens the company's competitive advantage. Product differentiation, in turn, has a significant impact on PT. Pindad's financial performance, thereby boosting the company's competitiveness in the global defense industry market. This research identifies key factors influencing the success of this strategic cooperation, including alliance quality, goal alignment, and employee skills. Based on these findings, the research provides recommendations for further development in the defense industry, particularly in enhancing product innovation and strengthening competitiveness through effective strategic collaboration. Thus, this research is expected to contribute significantly to understanding strategic cooperation in the defense industry and to support efforts to increase Indonesia's defense self-reliance.