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All Journal Linguista: Jurnal Ilmiah Bahasa, Sastra, dan Pembelajarannya Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Interdisciplinary Social Studies CHEDS: Journal of Chemistry, Education, and Science Sultra Civil Engineering Journal (SCiEJ) Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) Journal Of Law Sciences (Legisci) Asian Journal of Social and Humanities
Ismayana, Ismayana
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Journal : Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)

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Pengaruh Citra Dan Keramahan Karyawan Terhadap Kenyamanan Tamu Pada Grand Sahada Hotel Aek Batu Ismayana, Ismayana; Pristiyon, Pristiyon; Zufrie, Zufrie
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.3139

Abstract

This study aims to examine the effect of image and friendliness of employees on guest comfort at Grand Sahada Hotel AEK Batu, South Labuhanbatu Regency. Data collection was carried out by distributing questionnaires and distributed to 60 research samples, namely grand sahada hotel guests. Data analysis in this study using the help of SPSS version 20. Data testing techniques conducted in this study include validity and reliability test, classical assumption test, multiple linear regression analysis, and partial and simultaneous testing. The analysis showed that the image of a positive effect on the comfort of guests it is seen from the value of t count > t table (2.697>2.002), and the hospitality of employees a positive effect on the comfort of guests it is seen from the value of t count > t table (4.318>2.002), image, atmosphere, quality and friendliness of employees a positive effect on the comfort of guests it is seen from the value of F count > F table (13.558>2.77).
Co-Authors Abe, Muhammad Faiz Nurifumi Agustinus Sibarani, Frandes Surya Almaliki, Muhamad Faza Andri, Gusti Yosi Ari Nurhaqi Arief Setyawan Audina, Dian Rifa Hado, Hado Harmianto, Harmianto Herianto Herianto Intan Cahyani, Mareta Izaz, Rofiq Khoirul Kusuma, Emy Rizta La Welendo, La Mahpud, Subhan Amrullah Maulana, Gibran Meri Apriani, Meri Miterianifa, Miterianifa Muhammad Faishal, Adli Muskin, Rifdi Faris Noupel, M. Nuhun, Ridwan Syah Prabangso, Azzahra Atu Pristiyon, Pristiyon Saputra, Jovian Saskhia, Faradila Dwi Ayu Solihah, Rika Lailatus Try Sugiyarto Waluyadi Waluyadi Zufrie, Zufrie