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All Journal Inovator : Jurnal Manajemen PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Journal Of Management Science (JMAS) Majalah Ilmiah Dian Ilmu Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Penelitian Ilmu Sosial dan Eksakta Al-Khidmah Jurnal Pengabdian Masyarakat
Nugraha, Alifian
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH REWARD, PUNISHMENT DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PT TANI SEJATI MANDIRI MALANGPENGARUH REWARD, PUNISHMENT DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PT TANI SEJATI MANDIRI MALANG Rindi Anisa Putri, Nava; Nugraha, Alifian
Jurnal PubBis Vol 8 No 1 (2024)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v8i1.773

Abstract

One of the aspects that is important for a corporate organization is employee work productivity. Corporate performance is assessed as good with a high level of productivity, and vice versa if it is assessed as poor with a low level of productivity. Some of the main efforts to achieve optimal work productivity include training and motivation. The aim of this research is to determine the effect of reward, punishment, and motivation on employee work productivity. This is quantitative research with an explanatory (cause-and-effect) approach. The population in this study were all 34 employees of PT Tani Sejati Mandiri Malang. Sampling in this study used a saturated sampling technique. The analytical method used is multiple linear regression with SPSS 26 software. From the overall hypothesis, it shows that reward partially influences employee work productivity, punishment partially influences employee work productivity, and motivation does not partially influence employee work productivity. Reward, punishment, and motivation have a simultaneous influence on employee work productivity. It can be concluded that reward, punishment, and motivation have a significant effect on employee work productivity at PT Tani Sejati Mandiri Malang. An increase in employee work productivity can have an impact on business progress.  Keyword : Reward, Punishment, Motivation, Employee Productivity, Multiple Linear Regressi
POLA MEMBANGUN DIGITAL ENGAGEMENT DALAM OPTIMALISASI BRAND AWARENESS Sukoco, Andre; Nugraha, Alifian
Majalah Ilmiah DIAN ILMU Vol 25 No 2 (2026): MAJALAH ILMIAH "DIAN ILMU" APRIL 2026
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i2.478

Abstract

Media sosial berkembang sangat pesat. Konten kreator yang bermain di media sosial banyak mengalami persaingan, terutama dalam hal menjaga konsistensi keterlibatan (engagement) audiens di tengah persaingan konten kuliner yang sangat masif di TikTok. Tujuan dari penelitian ini adalah untuk menganalisis, mengidentifikasi dan merumuskan pola membangun engagement dalam meningkatkan brand awareness akun TikTok @makanananakkosjember. Metode penelitian menggunakan kualitatif studi kasus. Interaksi (engagement) di TikTok dilakukan dengan cara membuat konten yang berkualitas, melakukan interaksi, serta dilakukan secara konsisten. Digital engagement yang terbangun secara konsisten mampu mengoptimalkan brand awareness serta memperkuat identitas akun sebagai ruang interaktif bagi audiens.
Co-Authors Alfiatur Rohman, Feny Asmuni Asmuni Cahyo, Dawut Nur Edy Wahyudi Khoiriyah, Ariska Anisa'ul Kusuma Pratama, Rendi Lailatul Munawaroh, Lailatul Lestari, Linda Puji MIFTAKHUL JANNAH Mufidah, Nabilatul Muntaza, Fairuz Nur Aini Mayasiana Nurjannah, Diana Kusuma Rhofiah, Bela Maulidahtul Rindi Anisa Putri, Nava Rizal, Alifian Rizzalul Ahmad Rohim Rohim, Rohim Sari, Cica Permata Septia Maharani, Ivana Siti Nurhasanah Siti Uswatun Hasanah Sukoco, Andre Supranoto Supranoto Yunustira, Artica