Article Per Year (5 Year)
p-Index From 2020 - 2025
1.937
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Update JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen Dan Kewirausahaan Eksos Buletin Poltanesa Jurnal Terapan Manajemen dan Bisnis Journal of Innovation Research and Knowledge SWARNA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JGEN : Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat JEM : Jurnal Equilibrium Manajemen
Arweni, Arweni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Terapan Manajemen dan Bisnis

 1 
The Role of Digital Content in the Sustainability of the Food and Beverage (F&B) Industry arweni, Arweni; Hendharsa, Angga; Dami, Dami
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 11, No 1 (2025): Volume 11 Number 1 (2025)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v11i1.7472

Abstract

The Food and Beverage (F&B) industry is experiencing dynamic growth, particularly in the coffee shop sector. The rapid expansion of coffee shops has intensified competition, influencing consumer purchase decisions. The evolving digital marketing landscape has enabled consumers to engage with digital content—namely Firm Generated Content (FGC) and User Generated Content (UGC)—which can enhance perceived value and subsequently drive purchasing behavior. Although both FGC and UGC have become increasingly prevalent, their distinct impacts merit further investigation. This study employed a survey method targeting individuals who have purchased coffee shop products in Pontianak. Quantitative data were collected and analyzed to support generalization through statistical evidence. A purposive sampling technique was used, requiring respondents to meet specific criteria. The analytical tool applied was Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) approach. The findings indicate that both FGC and UGC have a positive and significant influence on perceived value. Furthermore, FGC, UGC, and perceived value each positively and significantly affect purchase decisions. In terms of mediation, perceived value is proven to mediate the relationship between FGC and UGC with purchase decisions
Co-Authors Anggra Hendharsa Ariffin, Muchammad Dami, Dami Dina Octaviani Hendharsa, Angga Kariza, Cesy Iola Kelvin , Kelvin M. Zalviwan Muhammad Awal Nur Hidayat Nur Hidayat Octaviani, Dina Rawa, Ricola Dewi Ricola Dewi Rawa Ricola Dewi Rawa Ricola Dewi Rawa Rizal, Maulana F Thea Geneveva Josephine Jesajas Uray Andrey Indra Maulana Wenny Pebrianti Windi Pratiwi