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All Journal Indonesian Journal of Science and Technology STRATEGIC Journal of Business Management Education (JBME) Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Strategic Management Jurnal Wacana Ekonomi Jurnal Abmas
Hidayat, Yusuf Murtadlo
Universitas Pendidikan Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi digital marketing dalam menumbuhkan startup jastip Indonesia-Jepang Puspo Dewi Dirgantari; Ratih Hurriyati; Sulastri Sulastri; Masharyono Masharyono; Ratu Dintha Insyani Zukhruf Firdausi Sulaksana; Yusuf Murtadlo Hidayat; Bambang Widjadjanta
Jurnal Abmas Vol. 22 No. 2 (2022): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v22i2.52933

Abstract

The process of distributing products and services has changed significantly in recent years, consumers are now using online means and are increasingly looking for online channels to research and buy the products or services they need, this condition has sparked the birth of the Jasa Titip (Jastip) business phenomenon which is becoming known to the public in Indonesia since 2014 until now. Jastip Japan is one of the most popular, seen from the unique, value for money, high tech, and high quality goods that make Japan a paradise for entrusted service businessmen. Delivery services in Japan are also mushrooming, as can be seen from the many availability of delivery services in Japan. However, the Covid-19 pandemic which has not subsided has made the lives of Indonesian citizens in Japan even worse, and some Indonesian citizens have even been locked up or laid off. Jastip business people are usually hampered by the lack of knowledge about digital marketing, so it is necessary to carry out digital marketing training by utilizing the internet and social media in developing a Jastip business. The purpose of this community service activity is to increase competence and/or assistance needed, especially in the field of digital marketing to optimize Jastip business for PMIs in Japan.
The Effect of Learning Environment on Vocational High School Students’ Work Readiness with Work Motivation as a Mediating Variable and Gender as a Control Variable Musael Nur Aziza; Budi Santoso; Toni Heryana; Yusuf Murtadlo Hidayat
Jurnal Wacana Ekonomi Vol 25 No 3 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i3.43981

Abstract

This study examines the effect of Learning Environment on Work Readiness of Vocational High School (SMK) students, with Work Motivation as a mediating variable and Gender as a control variable. A quantitative approach was employed using primary data collected from 204 Grade XII students from several vocational schools in Bandung Regency via purposive sampling and questionnaire. Conditional Process Modeling (CPM) through PROCESS Hayes Model 4 in SPSS was applied for data analysis. Results show that: (1) Learning Environment has a significant positive direct effect on Work Readiness (β = 0.192; p = 0.001); (2) Learning Environment significantly influences Work Motivation (β = 0.492; p < 0.001); (3) Work Motivation has a very strong positive effect on Work Readiness (β = 0.889; p < 0.001); and (4) Work Motivation partially mediates the relationship between Learning Environment and Work Readiness (indirect effect = 0.437; 95% CI [0.261; 0.582]). Gender functions as a significant control variable (β = −1.180; p = 0.009). The model explains 66.1% of variance in Work Readiness (R² = 0.661). These findings imply that improving student work readiness requires not only enhancement of the learning environment but also systematic strengthening of work motivation.
Co-Authors Ahim Surachim Amir Machmud, Amir Bambang Widjadjanta Bambang Widjadjanta Budi S Purnomo Budi Santoso Dini Turipanam Alamanda Friliyantie, Deska Gita Esa Hafitri Heryana, Toni Ikin Solikin Koeswandi, Tika Annisa Lili Adi Wibowo Mahphoth, Mohd Halim Masharyono Masharyono Mayasari Mayasari Musael Nur Aziza Nabila Haura Zain Nugraheni, Rury Nurhumaira, Nadhifa Purnomo, Budi Supriatono Puspo Dewi Dirgantari Puspo Dewi Dirgantari Ratih Hurriyati Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Ratu Dintha Insyani Zukhruf Firdausi Sulaksana solikin, ikin Sulastri, S Yasir Maulana