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STRATEGI PENINGKATAN KUNJUNGAN MUSEUM DI ERA COVID-19 MELALUI VIRTUAL MUSEUM NASIONAL INDONESIA Achyarsyah, Mochamad; Rubini, Rizki Adriansyah; Hendrayati, Heny; Laelia, Nurul
IMAGE : Jurnal Riset Manajemen Vol 9, No 1 (2020): IMAGE : Jurnal Riset Manajemen, April 2020
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v9i1.25178

Abstract

Kondisi pandemic Covid-19 menyebabkan keterpurukan industri pariwisata. Salah satu strategi yang digunakan untuk mempertahankan kunjungan wisatawan adalah dengan memanfaatkan kemajuan teknologi.. Digital tourism dimanfaatkan sebagai media promosi online, yang belum banyak digunakan oleh destinasi wisata khususnya wisata heritage. Permasalahan yang dihadapi saat ini adalah rendahnya minat wisatawan berkunjung ke wisata heritage salah satunya adalah Museum Nasional Indonesia ditengah pandemic covid-19. Strategi yang dapat dilakukan dalam mengatasi minat berkunjung adalah dengan memanfaatkan promosi yang menyesuaikan perkembangan zaman, yaitu online and social media marketing yang didalamnya terdapat virtual museum. Tujuan penelitian ini adalah untuk memberikan gambaran mengenai pengaruh dari virtual museum Nasional Indonesia terhadap minat berkunjung. Sampel yang diambil adalah sebanyak 100 wisatawan nusantara yang pernah berkunjung ke Virtual Museum Nasional Indonesia yang dijadikan sebagai responden. Teknik penarikan sampling yang digunakan adalah Convenience sampling. Teknik analisis data yang dipakai adalah uji asumsi klasik dan analisis jalur. Hasil penelitian ini menunjukkan bahwa penggunaan virtual museum sebagai media promosi dinilai efektif dalam meningkatkan minat berkunjung oleh responden. Hasil perhitungan analisis jalur diketahui bahwa virtual museum memiliki pengaruh terhadap minat berkunjung ke Museum Nasional Indonesia.
Cross-Continental Exploration: Comparative Analysis of Three Diverse Business Models Rubini, Rizki Adriansyah; Hendrayati, Hendrayati; Rahman, Fahrul Fauzi; Sultan, Mokh Adib; Surachman, Eka
Jurnal Ilmu Manajemen dan Bisnis Vol 15, No 2 (2024): Jurnal Ilmu Manajemen dan Bisnis. September 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v15i2.74523

Abstract

This article analyzes the application of the Business Model Canvas (BMC) in three companies from Indonesia, Romania, and Brazil operating in the food and agriculture sectors. The study uses a descriptive-analytical approach to understand how these companies adjust their strategies to local and global market contexts. Findings indicate that effective customer segmentation, diverse distribution channels, and strategic partnerships are crucial for their success. Additionally, innovation and digital transformation significantly contribute to the resilience and sustainability of these companies. The results provide practical insights for entrepreneurs and policymakers in designing more adaptive and sustainable strategies in dynamic markets.
The Effect Of Price Perception And Waiting Time On Revisit Intention Mediated By Word Of Mouth Sofia, Sofia; Rohendi, A.; Rubini, Rizki Adriansyah
JKM (Jurnal Kebidanan Malahayati) Vol 10, No 12 (2024): Volume 10 No.12 Desember 2024
Publisher : Program Studi Kebidanan Fakultas Ilmu Kesehatan Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkm.v10i12.18607

Abstract

Kesehatan gigi dan mulut merupakan aspek penting dalam kehidupan seseorang, karena kondisi di rongga mulut ini dapat berdampak pada kesehatan secara keseluruhan. Persepsi harga dan waktu tunggu merupakan salah satu permasalahan yang dapat menyebabkan pengalaman tidak menyenangkan pada pasien selama perawatan dan akan mempengaruhi minat kunjungan ulang. Penelitian ini bertujuan untuk mengetahui pengeruh persepsi harga, waktu tunggu terhadap  revisit intention yang dimediasi oleh word of mouth. Desain penelitian ini adalah jenis studi kuantitatif dengan menggunakan kuisioner. Studi tersebut dilakukan di  Klinik Arini Dental Care (ADC) Karawang pada bulan Oktober 2024. Metode penelitian menggunakan pengambilan sampe melalui Accidental Sampling dengan jumlah sampel yang sebanyak 100 responden. Analisis data yang digunakan adalah  analisis regresi linear berganda dan uji sobel untuk mengetahui pengaruh variabel mediasi. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang antara persepsi harga, waktu tunggu dan word of mouth terhadap revisit intention dengan nilai p-value 0.00 (<0.05), serta word of mouth dapat memediasi hubungan antara persepsi harga terhadap revisit intention di klinik ADC dengan nilai p-value  sebesar 0.02 (<0.05). Kesimpulan pada penelitian ini adalah ada pengaruh persepsi harga , waktu tunggu dan word of mouth terhadap revisit intention dan word of mouth dapat memediasi pengaruh antara persepsi harga terhadap revisit intention. Kata Kunci: Persepsi harga, revisit intention, waktu tunggu, word of mouth ABSTRACT Oral and dental health is an important aspect of a person's life because the condition of the oral cavity can impact overall health. Price perception and waiting time are issues that can cause unpleasant experiences for patients during treatment, affecting their intention to revisit. This study aims to determine the influence of price perception and waiting time on revisit intention, mediated by word of mouth. The study design is quantitative, using a questionnaire. The research was conducted at the Arini Dental Care (ADC) Clinic in Karawang in October 2024. The research method employed accidental sampling, with a sample size of 100 respondents. Data analysis was conducted using multiple linear regression analysis and the Sobel test to determine the effect of the mediating variables. The results indicate that there is an influence of price perception, waiting time, and word of mouth on revisit intention, with a p-value of 0.00 (<0.05). Additionally, word of mouth mediates the relationship between price perception and revisit intention at the ADC clinic, with a p-value of 0.02 (<0.05). The conclusion of this study is that price perception, waiting time, and word of mouth influence revisit intention, and word of mouth can mediate the influence between price perception and revisit intention. Keywords: Price perception, revisit intention, waiting time, word of mouth.
Strategy to Overcome Barriers to Implementing Electronic Medical Records in Inpatient Care at Mandor Health Center, West Kalimantan Clara, Apriana; Rachman, Arif; Rubini, Rizki Adriansyah
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community Health Centers (Puskesmas) function as the main provider of public health services while encouraging community participation. As an institution that handles a large amount of data, Puskesmas requires an accurate and efficient data management system to support structured reporting. The purpose of this study was to analyze strategies in overcoming obstacles in the implementation of medical records in inpatient services at the Mandor Puskesmas. This study was conducted at the Mandor Puskesmas, located in Landak Regency, West Kalimantan Province. This study used a qualitative approach with an instrumental case study method. In this study, the researcher involved five main subjects who had important roles in the implementation of Electronic Medical Records in the inpatient unit of the Mandor Puskesmas. The data analysis process consisted of several stages, namely data reduction, data presentation, and drawing conclusions. Based on the results of the study, there were several factors that hindered the implementation of Electronic Medical Records (EMR) in Inpatient Services at the Mandor Puskesmas, West Kalimantan. These factors includeMan; Machine; Method; Material;as well asMoney. Some of the proposed strategies are the addition of medical and IT personnel who have competence in the field of RMIK and health information technology, routine training for medical personnel, improving the quality of internet networks and server maintenance, procuring new computers that meet specifications, and preparing clear and detailed SOPs regarding the implementation of RME.
Application of the Workload Indicators of Staffing (WISN) Method for Optimal Staffing at Jimmy Medika Borneo Mother and Child Hospital Rantemarampa, William Mallisa; Syaodih, Erliany; Rubini, Rizki Adriansyah
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 14 No. 2 (2025): August 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v14i2.584

Abstract

This study aims to analyze the application of the Workload Indicators of Staffing Need (WISN) method in determining the optimal staffing requirements at Jimmy Medika Borneo Mother and Child Hospital (RSIA). In response to the significant increase in patient volume from 2021 to 2024, RSIA JMB requires an accurate human resource management strategy to avoid workload imbalances. This descriptive qualitative study involved 57 healthcare workers across 12 units, using a work sampling method involving observation and interviews with all healthcare personnel at RSIA JMB, combined with the calculation of WISN scores and ratios as recommended by the WHO. Data were collected from various service units, including emergency nurses, operating room nurses, inpatient and outpatient nurses, general practitioners, midwives in delivery and perinatal care, pharmacists, laboratory staff, and medical specialists. The results showed variations in available working time and imbalances in WISN ratios across units, with the WISN ratio varying from 0.5 to 1. Several units were overworked, including pharmacy staff, emergency nurses, operating room nurses, outpatient nurses, midwives in VK-Perina, emergency general practitioners, obstetricians and gynecologists, and surgical oncologists. In contrast, the laboratory unit was categorized as underworked, while balanced workloads were found among inpatient nurses, pediatricians, and internal medicine specialists. These findings serve as a basis for RSIA JMB management to conduct strategic evaluations and redistribute health personnel to enhance service efficiency and improve healthcare worker well-being.
The Role of Communication and Empathy in Building Emergency Patient Loyalty: A Mediation Study of Doctor-Patient Relationships Harianto, Muhammad Imam Fitrah; Wahyudi, Bayu; Rubini, Rizki Adriansyah
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2882

Abstract

The Emergency Department (ER) plays a central role as the first point of contact for critically ill patients, shaping their initial perceptions of hospital service quality. This study investigated the impact of communication and empathy demonstrated by ER doctors at Cideres Regional Hospital, Majalengka, on patient loyalty, with the doctor-patient relationship as a mediating variable. Using an exploratory quantitative approach, this study aimed to identify the relationship between variables. The number of samples obtained in this study meets the minimum required number of samples, and the validity test of the instrument data uses the Pearson correlation method and the reliability test uses the Cronbach's Alpha test. The Sobel test was used in the mediation approach and the t-test for the influence approach. The results showed that all data instruments passed the validity and reliability tests, and all research hypotheses were accepted. It was found that doctor communication and empathy, both directly and mediated by the doctor-patient relationship, positively and significantly increased ER patient loyalty. Empathy was identified as the dominant variable. Increased positive patient perceptions of empathetic behavior of health workers or doctors significantly correlated with increased ER patient loyalty at Cideres Regional Hospital. These findings underscore the importance of healthcare workers, particularly doctors, demonstrating a high level of empathy and effective communication when providing services in the ER.
Analisis Stres Kerja pada Dokter Umum Menggunakan Intrumen Niosh Generic Job Stress Questionnaire di Rumah Sakit Daerah Jakarta Ramadhani, Raysha; Rachman, Arif; Rubini, Rizki Adriansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10744

Abstract

Stres kerja merupakan tantangan utama dalam profesi kedokteran, khususnya bagi dokter umum yang bertugas di rumah sakit daerah dengan beban kerja tinggi. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang berhubungan secara signifikan dengan tingkat stres kerja dokter umum di Rumah Sakit Daerah Jakarta menggunakan instrumen NIOSH Generic Job Stress Questionnaire. Penelitian menggunakan pendekatan kuantitatif dengan desain cross-sectional terhadap 373 responden yang dipilih melalui simple random sampling. Data dianalisis menggunakan uji bivariat (Spearman, Mann-Whitney) dan uji multivariat regresi linier ganda. Hasil menunjukkan bahwa rata-rata stres kerja berada pada tingkat sedang hingga tinggi (65,75 ± 20,255). Variabel-variabel yang terbukti berpengaruh signifikan dalam model akhir adalah: lingkungan fisik (B = 2,586; p = 0,000), konflik peran (B = 0,413; p = 0,000), konflik interpersonal (B = 0,162; p = 0,040), jumlah beban kerja (B = -0,818; p = 0,018), variasi beban kerja (B = 0,746; p = 0,012), tanggung jawab terhadap orang lain (B = 0,457; p = 0,012), kemampuan yang tidak digunakan (B = 1,019; p = 0,039), tuntutan mental (B = -1,186; p = 0,000), shift kerja (B = -3,220; p = 0,000), aktivitas di luar pekerjaan (B = 1,428; p = 0,005), kepribadian tipe A (B = -0,359; p = 0,004), dan penilaian diri (B = -0,404; p = 0,005). Temuan menunjukkan bahwa stres kerja tidak hanya dipengaruhi oleh beban tugas, tetapi juga oleh faktor psikososial dan kepribadian. Intervensi manajerial yang terarah pada perbaikan lingkungan kerja, pengelolaan beban tugas, dan penguatan keseimbangan kehidupan pribadi dapat menurunkan tingkat stres dan meningkatkan kesejahteraan dokter.