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All Journal Jurnal Studi Komunikasi Ganaya: Jurnal Ilmu Sosial dan Humaniora Forest and Society Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Mawaizh : Jurnal Dakwah dan Pengembangan Sosial Kemanusiaan Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Srawung: Journal of Social Sciences and Humanities Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora
Suminar, Panji
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The influence of instagram on korean-style fashion trends among college students Atika, Anjelir Fara; Suminar, Panji; Widiyarti, Diyas
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 10 No. 2 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202424946

Abstract

This study aims to examine the impact of Instagram social media on the dress style of students of the University of Bengkulu. The research approach uses descriptive qualitative studies. This study uses a descriptive qualitative approach, with data collection techniques in the form of in-depth interviews, participant observations, and documentation of Instagram uploads. The purposive sampling technique was used to select relevant participants, namely active students aged 18–25 years from three faculties at the University of Bengkulu (Faculty of Law, Faculty of Economics and Business, and Faculty of Social and Political Sciences) who actively use Instagram and often post fashion-related content. Data analysis was carried out using the Miles and Huberman method, which included data reduction, data presentation, and conclusion drawn, as well as triangulation to increase the validity of the findings. In sociological analysis, rational choice theory is used to understand how students adapt fashion trends on Instagram by considering various factors such as suitability, financial ability, and social acceptance. The findings show that Instagram is the main source of inspiration for students in determining their dressing style, especially related to Korean style trends. Nonetheless, students demonstrate critical ability to select and modify these trends to suit personal preferences and socio-cultural contexts. Students develop a variety of adaptive strategies, from financial management to negotiation with environmental norms, to express a unique yet relevant fashion identity. It is hoped that this research will contribute to a broader understanding of the role of social media in shaping student identities and behaviors in the digital era.
Co-Authors Alfarabi Andiresta, Viola Allegra Aprilia Nia, Lavenia Atika, Anjelir Fara Baskara, Aditya Febrian Surya Firmansyah Firmansyah, Mas Agus Himawati, Ika Pasca Rahmadani, Ike Putri Shendy, Shendy Widiyarti, Diyas