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All Journal Jurnal Dimensi Jurnal Mirai Management Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajerial dan Bisnis Tanjungpinang Economic, Accounting Scientific Journal (CASH) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) JPEMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Ulil Albab Summa : Journal of Accounting and Tax Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Yanto, Meidi
Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Mandiri

 1 
OPTIMALISASI PEMBUKUAN MELALUI APLIKASI SI APIK DAN PEMANFAATAN E-COMMERCE SHOPEE SEBAGAI WUJUD DI DIGITAL MARKETING BAGI PELAKU UMKM RUMAH ANYAMAN BERAKIT Hendy Satria; Marina Lidya; Novi Chandra Saputra; Meidi Yanto; Rezario Febrianta
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

In the ever-evolving digital era, Micro, Small and Medium Enterprises (MSMEs) in Indonesia are faced with multiple challenges in financial management and marketing. Despite MSMEs' contribution to Gross Domestic Product (GDP) reaching around 60% and absorbing more than 97% of the workforce, many of them still rely on error-prone manual record-keeping. To overcome this obstacle, Bank Indonesia developed the SiApik application, which aims to assist MSMEs in making financial reports according to accounting standards. In addition, e-commerce platforms such as Shopee provide opportunities for MSMEs to expand their market reach. However, the adoption rate of SiApik and Shopee applications among MSMEs is still low, due to a lack of understanding and limited human resources in the use of digital technology. This research focuses on community service conducted at the Berakit Wicker House, where the KKN team provided training on the use of the SiApik and Shopee apps. The results showed significant improvements in the business owners' financial management and digital marketing capabilities. It is hoped that this program can improve the financial management professionalism of MSMEs, which in turn supports business sustainability and growth in the future.
Co-Authors Abdul Basyid Afriani, Adila ahmad yani Amiruddin, Armansyah Bin Angelica Simamora Anugrah, Sentia Armansyah Armansyah Armansyah Armansyah Billy Marbiyanov Cahayani, Nur Suci Charly Marlinda Chartady, Rachmad Devi Arvina Dhea Amanda Aulia Putri Dinda Tiara Kasih Elvina Elvina Fatahuddin, Fatahuddin fauzi Fazila, Fatwa Febrianta Chandra, Rezario Febrianta, Rezario Ferri Nugraha Syafran Putra Finalesvita Br. Nasution Friassantano, Risgar Harmonika, Harmonika Hasnarika Hasnarika, Hasnarika Ibra Maulana Indarti, Wiwin Irawan, Adi Chandra Kenny Kenny Komalasari, Annisa Dwi Fitri Lidya, Marina Lora Fegy Harahap Malinda, Delsa Marina Lidya Mayuddin Mayuddin Meisya, Meisya Melisa Melisa Muhammad Isa Alamsyah Muhammad Isa Alamsyahbana Muhammad Naufal Fitrah Muqtafin Muqtafin Muqtafin, Muqtafin Nabilah Rizki Habibah Nanda Kristia Santoso Novi Chandra Saputra Nurasikin, Dini Nurdiyaningsih, Teki Oktriyanto, Rakeen Pardede, Ranat Mulia Pramesty, Serly Pratiwi, Erica Putra, Agung Dwi Putra, Guntur Leo Putri Mayang Ramadanti Putri Rahayu Putri, Widy Andini Rahmayani, Desrika Ranat Mulia Pardede Rani Safitri Rezario Febrianta Ricky Sandy Permana Risky Amelia Risnawati Risnawati Robiyansyah, Robiyansyah Roni Setiawan Roy Mangitua Manurung Salihi Salihi Sanjaya, Putra Octory Saputra, Eko Murti Satria, Hendy Satya, Hardi Sihombing, Agustinus Sitepu, Andres Putranta Sudirman Sudirman Syahputra, Ilham Kurniawan Telaumbanua, Isihati Tiara Wulandari Tommy Munaf Tubel Agusven Utami, Ranti Utomo, Cahyani Vanisa Meifari Wikar, Muhammad Aldifa Wira, Novento Wisnu Akmal Al Fauzan Yoma Arda Wiratama Yulianrie, Errin Zulaika, Nurfitri