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ANALYSIS OF THE EFFECT OF SERVICE QUALITY, PRICE AND PERCEPTIONS OF RISK ONLINE SHOPPING AGAINST PURCHASE INTEREST IN E-COMMERCE CUSTOMERS PT. MATAHARI DEPARTMENT STORE TBK KUPANG BRANCH Bulan, Melkianus Teddison; Sukesi, Sukesi
Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 1 (2020)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.871 KB) | DOI: 10.25139/ekt.v4i1.2657

Abstract

The era of revolution 4.0 brought many conveniences in the field of marketing, both for producers and for consumers. Advances in technology and information in the field of marketing are referred to as e-commerce. Therefore, there are currently many online stores operating because of this convenience, one of which is Matahari.com/Matahari App. But behind this convenience, there are still losses or risks that need to be watched out for. The purpose of this study is to analyze and identify service quality, price and perception of risk simultaneously influencing the buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch, analyze and identify service quality, price and perceptions of risk partially affect the buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch and analyze and identify from service quality, price and perceptions of risk there is more dominating influence on buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch.The sampling technique used in this study was accidental sampling with a total sample size of 100 respondents. While the data analysis technique uses descriptive analysis, validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing, dominant variable test and correlation coefficient test and multiple determination (R2). The results showed that simultaneously (F-test) all variables significantly influence together on online shopping interest on the Matahari.com/Matahari App site. Partially (t-test), service quality (X1), a negative and significant effect on online shopping interest (Y) on Matahari.com/Matahari App, while the variable price (X2) and perceptions of risk (X3) have a positive and significant to online shopping (Y) interest in Matahari.com/Matahari App. The most dominant variable influencing online buying interest (Y) is perceptions of risk (X3).
Pemanfaatan Aplikasi Ecwid dalam Pengembangan Bisnis Produk Olahan Perikanan melalui E-commerce Berbasis Web Tanody, Alexander Simon; Bulan, Melkianus Teddison; Mendrofa, Septinus
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18635

Abstract

Background: Usaha Kecil dan Menengah (UKM) Panbers mengalami kesulitan dalam meningkatkan volume penjualan produk olahan hasil perikanannya. Tujuan dari kegiatan pengabdian ini untuk memberikan solusi, pemahaman, serta kemampuan praktis dalam mengoperasikan aplikasi Ecwid berbasis web untuk meningkatkan volume penjualan UKM. Metode: Metode yang digunakan dalam pelaksanaan pengabdian ini adalah CBPR (Community Based Participatory Research), sebagai bentuk kegiatan pengabdian berbasis penelitian yang mendorong komunitas berpatisipasi aktif dengan menggunakan kuesioner dan dokumentasi sebagai alat untuk mengumpulkan data. Hasil: Terjadi peningkatan pengetahuan dan keterampilan mitra secara signifikan dalam mengoperasikan aplikasi Ecwid untuk pemasaran produk, yang mana sebelum pelatihan data menunjukkan bahwa semua anggota UKM belum mampu menggunakan aplikasi Ecwid berbasis web. Namun setelah kegiatan pengabdian, terjadi peningkatan level pengetahuan dan keterampilan UKM Panbers yang dibuktikan dengan hasil evaluasi, dimana 100% anggota kelompok mampu menggunakan aplikasi Ecwid berbasis web. Kesimpulan: Kegiatan Pengabdian kepada Masyarakat Program Studi Agribisnis Perikanan Politeknik Pertanian Negeri Kupang di UKM Panbers telah meningkatkan pengetahuan dan keterampilan mitra dalam mengoperasikan aplikasi Ecwid untuk memasarkan produk olahan hasil perikanan.
Assessment of Seaweed Farming Suitability in Tesabela Village Kupang Regency Using Geographic Information System Nuban, Sri Rahayu; Rina, Timotius Ragga; Khairani, Nurul Fitri; Bulan, Melkianus Teddison; Malafu, Norsem Nehemia; Banggut, Emanuel Destianus; Lukmini, Aisyah; Swari, Wahyu Dani; Rassi, Sakeos Mullia; Bota, Bernadus
Barakuda 45: Jurnal Ilmu Perikanan dan Kelautan Vol 7 No 2 (2025): November
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/barakuda45.v7i2.727

Abstract

Seaweed plays an important role in the implementation of the Blue Economy concept in Indonesia, as it not only serves as a commodity that supports the economy of coastal communities, but also has the potential to enhance national food security, mitigate the impacts of climate change, and promote sustainable marine resource management practices. The waters of Tesabela Village represent one of the potential areas that can be developed as a seaweed aquaculture center in Kupang Regency. The purpose of this research is to generate a site suitability map for seaweed cultivation in the marine area of Tesabela Village, Kupang Regency. Sampling points were determined using purposeful random sampling, but within the entire area. A total of six sample points were selected. Sample points one through six represent the waters of Tesabela Village. Secondary data was also collected to provide additional information for the geographic information system. The analysis showed that three stations were categorized as highly suitable (S1): stations 4, 5, and 6, with a total area of ​​96.57 ha. Stations 1, 2, and 3 were categorized as suitable (S2), or acceptable, with an area of ​​80.48 ha. These factors have the potential to reduce productivity, but farmers can generally address them through technical adjustments. Furthermore, seaweed farmers still need more support from the government and the private sector to maintain the sustainability of their farming operations and to conduct further research.