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All Journal Ekspektra: Jurnal Bisnis & Manajemen Jurnal SOLMA IDEI: Jurnal Ekonomi & Bisnis Barakuda 45
Bulan, Melkianus Teddison
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences Other

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ANALYSIS OF THE EFFECT OF SERVICE QUALITY, PRICE AND PERCEPTIONS OF RISK ONLINE SHOPPING AGAINST PURCHASE INTEREST IN E-COMMERCE CUSTOMERS PT. MATAHARI DEPARTMENT STORE TBK KUPANG BRANCH Bulan, Melkianus Teddison; Sukesi, Sukesi
Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 1 (2020)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.871 KB) | DOI: 10.25139/ekt.v4i1.2657

Abstract

The era of revolution 4.0 brought many conveniences in the field of marketing, both for producers and for consumers. Advances in technology and information in the field of marketing are referred to as e-commerce. Therefore, there are currently many online stores operating because of this convenience, one of which is Matahari.com/Matahari App. But behind this convenience, there are still losses or risks that need to be watched out for. The purpose of this study is to analyze and identify service quality, price and perception of risk simultaneously influencing the buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch, analyze and identify service quality, price and perceptions of risk partially affect the buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch and analyze and identify from service quality, price and perceptions of risk there is more dominating influence on buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch.The sampling technique used in this study was accidental sampling with a total sample size of 100 respondents. While the data analysis technique uses descriptive analysis, validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing, dominant variable test and correlation coefficient test and multiple determination (R2). The results showed that simultaneously (F-test) all variables significantly influence together on online shopping interest on the Matahari.com/Matahari App site. Partially (t-test), service quality (X1), a negative and significant effect on online shopping interest (Y) on Matahari.com/Matahari App, while the variable price (X2) and perceptions of risk (X3) have a positive and significant to online shopping (Y) interest in Matahari.com/Matahari App. The most dominant variable influencing online buying interest (Y) is perceptions of risk (X3).
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT WISATAWAN BERKUNJUNG KE OBJEK WISATA BAHARI PULAU GILI LABAK KABUPATEN SUMENEP Bulan, Melkianus Teddison; Fawahid, Ahmad
IDEI: Jurnal Ekonomi & Bisnis Vol 5, No 1 (2024): JUNE 2024
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v5i1.224

Abstract

This research aimed to analyze the factors that influenced tourists' interest in visiting the marine tourist attraction Gili Labak Island, Sumenep district. The type of research used in this research was quantitative. The population involved in this re­search was tourists who had visited the marine tourist attraction Gili Labak Island, Sumenep district, at least once, using purposive sampling, so the total sample required was 100 respondents. The data analysis used was multiple linear regression. The fin­dings showed that the promotion, tourist attrac­tion, and tourism motivation variables had a positive and significant effect on tourist’ interest in visiting, while the service quality variable had a negative and significant effect on tourists' interest in visiting the marine tourism area of Giri Labak Island, Sumenep district. The implications of this research provided direction for the management of marine tourism, object­­ed Gili Labak Isl­and, and Sumenep district, to continue to pay attention to service quality as an in­dica­tor that is given more attention than other factors so that service quality could inc­rease tourist interest in visiting. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi mi­nat wisatawan berkunjung ke objek wisata bahari pulau Gili Labak kabupaten Su­me­nep. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Populasi yang dilibatkan dalam penelitian ini adalah para wisatawan yang pernah mengunjungi ke objek wisata bahari pulau Gili Labak kabupaten Sumenep minimal satu kali dengan pengambilan sampel purpo­sive sampling, sehingga total sampel yang dibutuhkan ada­lah 100 responden. Analisis data yang digunakan adalah regresi linear berganda. Hasil temuan menunjukkan bahwa variabel promosi, daya tarik wisata, dan motivasi wisata berpengaruh positif dan signifikan pada minat wisatawan berkunjung, sedangkan va­ri­abel kualitas pelayanan berpengaruh negatif dan signi­­­fikan pada ke wi­sa­ta minat wisatawan berkunjung bahari pulau Giri Labak kabupaten Sumenep. Implikasi pe­ne­li­ti­an ini mem­be­ri­kan arahan bagi manajemen objek wisata bahari pulau Gili Labak ka­bupaten Sumenep untuk terus memperhatikan kualitas pelayanan sebagai indikator yang lebih banyak diperhatikan dibandingkan dengan faktor lain, sehingga kualitas pelayanan dapat me­ningkatkan minat wisatawan berkunjung.
PENGARUH BAURAN PEMASARAN 4P TERHADAP MINAT BELI IKAN KERING DI UKM KELURAHAN OESAPA KOTA KUPANG Bulan, Melkianus Teddison; Amil, Patricia Ardia; Sri, Naharuddin
IDEI: Jurnal Ekonomi & Bisnis Vol 5, No 2 (2024): DECEMBER 2024
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v5i2.257

Abstract

This study aimed to analyze the effect of the 4P marketing mix on buying interest in dried fish at UKM Bahar in Oesapa village. The type of research used in this study was quantitative. The population was all consumers who had bought fish at UKM Bahar in Oesapa village at least twice and had an age range of 17–50 years with accidental sampling, and the total sample was 68 people. The data analysis was multiple linear regression. The findings showed that product and promotion variables had a negative and significant effect on consumer buying in­terest, price, and placed variables had a positive and significant impact on con­sumer buying interest, and product variables had a dominant effect on consumer buying interest in dried fish at UKM Bahar in Oesapa village. The implications of this study provided direction for SMEs in Bahar Oesapa village to pay attention to product and promotion factors because both factors negatively influenced consu­mer buying interest. After all, it indicates that the decreasing quality of products and promotions reduced consumer buying interest, so there will be an increase in sales in the future.Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 4P terhadap minat beli ikan kering di UKM kelurahan Oesapa. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian adalah semua konsumen yang pernah membeli ikan di UKM kelurahan Oesapa minimal dua kali dan memiliki kisaran umur 17-50 tahun dengan pengambilan sampel accidental sampling dan total sampel yang digunakan dalam penelitian ada­lah 68 orang. Analisis data yang digunakan adalah regresi linear berganda. Hasil temuan menunjukkan bahwa variabel produk dan promosi berpengaruh negatif dan signifikan pada minat beli konsumen, vari­abel harga dan tempat berpengaruh positif dan signifikan pada minat beli konsumen, dan variabel produk dominan berpengaruh pada minat beli konsumen ikan kering di UKM keluraharan Oesapa. Implikasi pe­ne­li­ti­an ini mem­be­ri­kan arahan bagi pihak UKM kelurahan Oesapa untuk memperhatikan semua faktor yang diteliti dalam penelitian ini, terlebih khusus faktor produk yang dominan berpengaruh menurunkan minat beli konsumen, sehingga di masa yang akan datang ada peningkatan penjualan.
Pemanfaatan Aplikasi Ecwid dalam Pengembangan Bisnis Produk Olahan Perikanan melalui E-commerce Berbasis Web Tanody, Alexander Simon; Bulan, Melkianus Teddison; Mendrofa, Septinus
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18635

Abstract

Background: Usaha Kecil dan Menengah (UKM) Panbers mengalami kesulitan dalam meningkatkan volume penjualan produk olahan hasil perikanannya. Tujuan dari kegiatan pengabdian ini untuk memberikan solusi, pemahaman, serta kemampuan praktis dalam mengoperasikan aplikasi Ecwid berbasis web untuk meningkatkan volume penjualan UKM. Metode: Metode yang digunakan dalam pelaksanaan pengabdian ini adalah CBPR (Community Based Participatory Research), sebagai bentuk kegiatan pengabdian berbasis penelitian yang mendorong komunitas berpatisipasi aktif dengan menggunakan kuesioner dan dokumentasi sebagai alat untuk mengumpulkan data. Hasil: Terjadi peningkatan pengetahuan dan keterampilan mitra secara signifikan dalam mengoperasikan aplikasi Ecwid untuk pemasaran produk, yang mana sebelum pelatihan data menunjukkan bahwa semua anggota UKM belum mampu menggunakan aplikasi Ecwid berbasis web. Namun setelah kegiatan pengabdian, terjadi peningkatan level pengetahuan dan keterampilan UKM Panbers yang dibuktikan dengan hasil evaluasi, dimana 100% anggota kelompok mampu menggunakan aplikasi Ecwid berbasis web. Kesimpulan: Kegiatan Pengabdian kepada Masyarakat Program Studi Agribisnis Perikanan Politeknik Pertanian Negeri Kupang di UKM Panbers telah meningkatkan pengetahuan dan keterampilan mitra dalam mengoperasikan aplikasi Ecwid untuk memasarkan produk olahan hasil perikanan.
Assessment of Seaweed Farming Suitability in Tesabela Village Kupang Regency Using Geographic Information System Nuban, Sri Rahayu; Rina, Timotius Ragga; Khairani, Nurul Fitri; Bulan, Melkianus Teddison; Malafu, Norsem Nehemia; Banggut, Emanuel Destianus; Lukmini, Aisyah; Swari, Wahyu Dani; Rassi, Sakeos Mullia; Bota, Bernadus
Barakuda 45: Jurnal Ilmu Perikanan dan Kelautan Vol 7 No 2 (2025): November
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/barakuda45.v7i2.727

Abstract

Seaweed plays an important role in the implementation of the Blue Economy concept in Indonesia, as it not only serves as a commodity that supports the economy of coastal communities, but also has the potential to enhance national food security, mitigate the impacts of climate change, and promote sustainable marine resource management practices. The waters of Tesabela Village represent one of the potential areas that can be developed as a seaweed aquaculture center in Kupang Regency. The purpose of this research is to generate a site suitability map for seaweed cultivation in the marine area of Tesabela Village, Kupang Regency. Sampling points were determined using purposeful random sampling, but within the entire area. A total of six sample points were selected. Sample points one through six represent the waters of Tesabela Village. Secondary data was also collected to provide additional information for the geographic information system. The analysis showed that three stations were categorized as highly suitable (S1): stations 4, 5, and 6, with a total area of ​​96.57 ha. Stations 1, 2, and 3 were categorized as suitable (S2), or acceptable, with an area of ​​80.48 ha. These factors have the potential to reduce productivity, but farmers can generally address them through technical adjustments. Furthermore, seaweed farmers still need more support from the government and the private sector to maintain the sustainability of their farming operations and to conduct further research.
Co-Authors Ahmad Fawahid, Ahmad Amil, Patricia Ardia Banggut, Emanuel Destianus Bota, Bernadus Khairani, Nurul Fitri Lukmini, Aisyah Malafu, Norsem Nehemia Mendrofa, Septinus Naharuddin Sri, Naharuddin Rassi, Sakeos Mullia Rina, Timotius Ragga Sri Rahayu Nuban Sukesi . Swari, Wahyu Dani Tanody, Alexander Simon