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Fauzi, Rifqi
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Perancangan Aplikasi BISNISKU untuk Pemberdayaan Kelompok Tani Mandiri Sejahtera untuk Optimalisasi Penjualan dan Keuangan Hasil Panen Kuswardani, Chintia Dwi Wangsa; Pramesti, Fadila Claudia; Nurcahyani, Juvita Septiana; Winardi, Hilwa Rizkyana; Fauzi, Rifqi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.654

Abstract

Kelompok Tani Mandiri Sejahtera yang terletak di Kota Malang memiliki potensi besar dalam sektor pertanian organik, tetapi masih menghadapi beberapa kendala terkait dengan manajemen pascapanen, pencatatan finansial, dan strategi pemasaran. Untuk mengatasi masalah ini, tim dari Universitas Negeri Malang telah merancang dan meluncurkan aplikasi BISNISKU, sebuah sistem digital yang dirancang dengan sederhana untuk memudahkan pencatatan hasil panen, manajemen inventaris, transaksi keuangan, serta promosi penjualan dalam format digital. Kegiatan pengabdian ini dilaksanakan dengan pendekatan partisipatif yang mencakup pelatihan, simulasi, dan pendampingan langsung kepada para anggota kelompok tani. Hasil dari kegiatan ini menunjukkan adanya peningkatan dalam literasi digital, keteraturan dalam pengelolaan usaha tani, serta kesadaran akan pentingnya data dalam pengambilan keputusan bisnis. Program ini menjadi salah satu wujud nyata kontribusi dari perguruan tinggi dalam mengurangi kesenjangan teknologi di bidang pertanian, sekaligus mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs), khususnya dalam konteks pemberdayaan ekonomi, inklusi digital, dan penguatan kapasitas masyarakat berbasis teknologi.
LITERASI POLITIK GENERASI Z DALAM PERSPEKTIF KOMUNIKASI POLITIK DIGITAL Sulaiman, Anton; Fauzi, Rifqi; Angguning Diah Viviani
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.3668

Abstract

Penelitian ini menganalisis literasi politik Generasi Z Indonesia dalam perspektif komunikasi politik digital dengan menggunakan Teori Masyarakat Jaringan Manuel Castells sebagai kerangka analisis utama. Generasi Z yang menyumbang 27,94 persen dari populasi Indonesia dan mencakup 22,85 persen Daftar Pemilih Tetap pada Pemilu 2024 merepresentasikan kekuatan elektoral signifikan dengan potensi mengubah lanskap politik nasional. Penelitian ini menerapkan metode kualitatif deskriptif dengan pendekatan studi kepustakaan, menggunakan sumber data primer dari buku teks ilmiah, artikel jurnal peer-reviewed, dan dokumen resmi yang dipublikasikan dalam kurun 2020-2024, dianalisis menggunakan model Miles dan Huberman dengan teknik triangulasi sumber. Hasil penelitian menunjukkan bahwa literasi politik Generasi Z terbentuk melalui tiga dimensi kunci masyarakat jaringan: space of flows yang memungkinkan informasi politik bersirkulasi bebas melintasi batas geografis melalui platform digital, timeless time yang memfasilitasi partisipasi politik real-time tanpa hambatan temporal, dan mass self-communication yang mendemokratisasikan kapasitas komunikasi sehingga setiap individu dapat menjadi produsen sekaligus konsumen informasi politik tanpa mediasi institusi tradisional. Namun, di balik potensi transformatif ini terdapat tantangan struktural berupa information overload yang mempersulit kurasi informasi kredibel, algoritma media sosial yang menciptakan echo chamber dan polarisasi politik, serta proliferasi disinformasi yang menyebar lebih cepat dari klarifikasi faktual. Penelitian menyimpulkan bahwa pengembangan literasi politik Generasi Z memerlukan pendekatan multi-dimensi yang mengintegrasikan literasi kognitif untuk analisis kritis, literasi teknis untuk verifikasi fakta, dan literasi etis untuk komunikasi politik bertanggung jawab, serta strategi menjembatani kesenjangan antara aktivisme digital dengan partisipasi politik konvensional agar potensi demografis dan digital Generasi Z dapat dioptimalkan untuk penguatan kualitas demokrasi partisipatif Indonesia di era digital.
DRAMATURGI KOMUNIKASI POLITIK WALI KOTA CIREBON DALAM MENGELOLA CITRA DAN KEPEMIMPINAN DI RUANG PUBLIK Sulaiman, Anton; Fauzi, Rifqi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2022): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v3i2.3669

Abstract

Era otonomi daerah pasca reformasi menuntut para pemimpin daerah mengembangkan strategi komunikasi politik yang adaptif dan responsif untuk membangun legitimasi kepemimpinan. Penelitian ini bertujuan untuk mengkaji bagaimana Wali Kota Cirebon mengelola citra dan kepemimpinan di ruang publik melalui pendekatan dramaturgi komunikasi politik dengan tujuan mendeskripsikan penampilan citra kepemimpinan di front stage, mengungkap strategi komunikasi di backstage, serta menganalisis penerapan impression management dan role performance dalam membentuk persepsi publik. Penelitian menggunakan pendekatan kualitatif dengan studi kasus yang melibatkan wawancara mendalam dengan pejabat pemerintah daerah, staf komunikasi, jurnalis lokal, dan akademisi melalui purposive sampling, dimana data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan studi dokumen, kemudian dianalisis secara induktif dengan triangulasi sumber dan metode. Hasil penelitian menunjukkan Wali Kota Cirebon menerapkan dramaturgi komunikasi politik secara komprehensif, dimana dalam front stage identitas kepemimpinan dibangun konsisten melalui kegiatan seremonial, interaksi media, dan platform digital dengan adaptasi sesuai audiens, sedangkan backstage menunjukkan profesionalisme tinggi melalui tim komunikasi terorganisir, perencanaan konten sistematis, dan manajemen krisis. Impression management dan role performance diterapkan melalui lima peran utama yaitu pemimpin visioner, bapak rakyat, administrator profesional, diplomat lokal, dan agen perubahan dengan transisi mulus antar peran sesuai konteks. Rekomendasi penelitian mencakup pengembangan model komunikasi politik berbasis dramaturgi untuk pemimpin daerah lain, peningkatan kapasitas tim komunikasi pemerintahan, dan adaptasi strategi komunikasi terhadap perkembangan teknologi digital, dimana temuan mengkonfirmasi relevansi teori dramaturgi Goffman dalam komunikasi politik modern dengan adaptasi terhadap kompleksitas era digital.
Transformasi Strategi Komunikasi Pemasaran di Era Digital: Studi Kasus pada Komunitas Pedagang Multi-Etnis di Kota Cirebon Fauzi, Rifqi; Chaerowati, Dede
Interaction Communication Studies Journal Vol. 2 No. 3 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i3.5441

Abstract

This study aims to explore how multiethnic merchant communities in Cirebon City adapt to digital technologies within their marketing communication strategies, thereby generating a holistic understanding of authentic and sustainable transformation mechanisms. Employing a qualitative approach with an intrinsic case study design, the research involved in-depth interviews, participant observation, and document analysis with eighteen informants from diverse ethnic backgrounds over a six-month period.The findings indicate that transformation is not merely a technical substitution, but rather a complex negotiation between cultural heritage and the demands of modernity, unfolding through four distinct phases of change with an average duration of twenty-four weeks. The role of younger generations as facilitators of knowledge transfer, platform preferences aligned with local communication patterns, and cultural dimensions functioning as sources of competitive advantage emerge as critical insights. The study recommends the development of culturally sensitive digital literacy programs, localized policies that support digital transitions for traditional merchants, and communication strategies that integrate local cultural values with modern technological capabilities.
Optimizing Vehicle Routing for Perishable Products with Time Window Constraints: : A Case Study on Bread Distribution Fauzi, Rifqi; Priansyah, Adi; Puspadewa, Paskalis Krisna; Awal, Syifa Maulvi Zainun; Nguyen , Huu Tho; Rifai, Achmad Pratama
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 27 No. 1 (2025): June 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.27.1.1-20

Abstract

This research investigates the application of optimization methods to the Capacitated Vehicle Routing Problem with Time Windows in the context of bread distribution for the efficiency of different approach for managing large-scale goods delivery. Managing this distribution requires considering complexities such as travel distance, vehicle capacity, and time windows. Specifically, it compares the performance of ALNS, SA, and GA in minimizing total travel distance while adhering to strict delivery windows. The research is conducted across different cases, each distinguished by varying levels of demand, nodes, and time windows for each case. Based on four cases, ALNS is the most effective method among the three methods in optimizing bread distribution. It was averagely 33.02% more efficient than SA and 57.21% than GA for minimizing travel distance and offering a robust solution, improving delivery efficiency across different case scenarios.
STRATEGI HUBUNGAN PELANGGAN (CUSTOMER RELATIONSHIP COMMUNICATION) DALAM PENGELOLAAN PLATFORM DAKWAH DIGITAL Fauzi, Rifqi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4243

Abstract

The rapid growth of digital da’wah platforms has created an urgent need for systematic and well-structured customer relationship management. One communication feature that plays a significant role in maintaining user engagement is push notifications, utilized by applications such as Muslim Pro as a primary interaction channel between the platform and its users. However, the effectiveness of push notifications as a customer communication instrument in the context of digital da’wah still requires deeper examination, particularly concerning user perceptions and responses within academic communities.This study aims to examine the customer relationship communication strategies implemented through push notifications in the Muslim Pro application and to analyze how this feature influences user engagement and loyalty among students of Universitas Islam Bunga Bangsa Cirebon (UIBBC). The research employs a qualitative approach using a case study method and in-depth interviews with twelve informants selected through purposive sampling.The findings reveal that push notifications in Muslim Pro do not merely function as reminders for prayer times but have evolved into a relational communication tool that fosters users’ spiritual connection with the platform. Three dominant strategies were identified: content personalization based on time and location, empathetic framing of da’wah messages, and consistency in notification scheduling that creates an Islamic digital habitus.These findings imply that an effective customer relationship communication approach can strengthen user loyalty within the ecosystem of digital da’wah platforms.Keywords: Reconstruction, Self-Disclosure, Islamic Counseling, Social Media
Student Interactions with AI Chatbots in Academic Activities: A Qualitative Study at Universitas Islam Bunga Bangsa Cirebon Fauzi, Rifqi; Amaliyyah, Nida; Ningsih, Widia
International Journal of Social Service and Research Vol. 5 No. 11 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i11.1392

Abstract

The rapid advancement of artificial intelligence, particularly AI chatbots such as ChatGPT, has fundamentally transformed the ways in which students engage with academic activities in Islamic higher education institutions. This study aims to analyze the patterns of interaction and communication experiences of students at Universitas Islam Bunga Bangsa Cirebon (UI BBC) in utilizing AI chatbots for academic purposes, examined through the theoretical lens of Computer-Mediated Communication (CMC). Employing a descriptive qualitative approach, the research conducted in-depth interviews with ten purposively selected students. The findings identify four principal interaction modalities: transactional-rapid, elaborative-dialogic, productive-generative, and reflective-critical. A distinctive finding reveals that Islamic values such as amanah (trustworthiness) and thalabul ilmi (the pursuit of knowledge) function as ethical moderators in students’ utilization of AI. This study recommends the development of an AI literacy program grounded in Islamic values. In conclusion, AI chatbots have become important communication partners in students’ academic activities, offering both opportunities and challenges for higher education. The study implies the importance of developing value-based AI literacy programs, strengthening ethical awareness, and designing pedagogical strategies that integrate AI technology productively while maintaining academic integrity and Islamic educational values.
Co-Authors Achmad Pratama Rifai Al-Hakim, Rosyid Alppy Valdez, Mohamad Amaliyyah, Nida Angguning Diah Viviani Ariep Jaenul Awal, Syifa Maulvi Zainun Chaerowati, Dede Firmansyah, Bambang HARFAN, IRFAN AHMAD Hartanti, Sri Husan, Ali Kuntjoro, Yanif Kuswardani, Chintia Dwi Wangsa Malik, Saeful Maulidah, Idah Mausul, Asep Ahmad Nasyiruddin, Faat Nguyen , Huu Tho Ningrum, Ita Puspita Nugroho, Habibie Nurcahyani, Juvita Septiana Nurislamiah, Mia Pramesti, Fadila Claudia Priansyah, Adi Purnawan, Hendra Puspadewa, Paskalis Krisna Putra, Ryan Safitri, Tari Hardiani Saifurrahman, Anas Setiawan, Antonius Subasman, Iman Sulaiman Sulaiman Sulaiman, Anton Widia Ningsih, Widia Winardi, Hilwa Rizkyana