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All Journal Islamadina : Jurnal Pemikiran Islam J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika) International Journal of Economics, Business and Accounting Research (IJEBAR) Kontribusia : Research Dissemination for Community Development Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Cahaya Mandalika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal Competency of Business Journal of Economy, Accounting and Management Science (JEAMS) Public Sphere Review International Journal of Islamic Business and Economics (IJIBEC) International Journal of Economics and Management Research
Putri Dwi Cahyani
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The Influence of Attitude, Subjective Norm, Price Consciousness on Purchase Decision Through Purchase Intention in Green Products Raden Roro Ruvita Oktaviani; Bernadetta Diansepti Maharani; Putri Dwi Cahyani
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 7 No. 1 (2025): September
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v7i1.70

Abstract

This research aims to determine (1) the influence of Attitude on Purchase Intention (2) the influence of Subjective Norms on Purchase Intention (3) the influence of Price Consciousness on Purchase Intention (4) the influence of Purchase Intention on Purchase Decision. The sample in this research was 144 respondents from the people of Yogyakarta who had purchased environmentally friendly products. The data collection method uses a distributed questionnaire method and the sampling technique uses a purposive sampling technique. This research uses the Data Quality Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. The research results show (1) there is no positive and significant influence on Attitude on Purchase Intention (2) there is a positive and significant influence on Subjective Norm on Purchase Intention (3) there is a positive and significant influence on Price Consciousness on Purchase Intention (4) there is a positive and significant influence on Purchase Intention on Purchase Decision.  
Implementasi Kebijakan Pupuk Bersubsidi Di Kabupaten Nganjuk Guna Meningkatkan Kesejahteraan Petani Putri Dwi Cahyani; M. Kendry Widiyanto; Hasan Ismail
Public Sphere Review Volume 4 Nomor 1: Maret 2025
Publisher : Public Administration Dept, Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/psr.v4i1.171

Abstract

Implementasi kebijakan pupuk bersubsidi di Kabupaten Nganjuk secara umum telah berjalan baik dalam aspek distribusi fisik dan penyaluran kepada petani sasaran. Namun, studi ini menemukan bahwa tantangan utama  timbul dari sisi teknis, khususnya dalam pemanfaatan sistem digital e-RDKK yang digunakan untuk pendataan dan pengajuan alokasi pupuk. Banyak petani belum memiliki kemampuan atau akses untuk mengoperasikan sistem ini secara mandiri, sehingga sangat bergantung pada petugas dinas pertanian. Ketika sistem mengalami gangguan teknis, seperti error pada website, proses input data dan penyaluran pupuk menjadi terhambat. Menurut teori implementasi kebijakan dari Mazmanian dan Sabatier, keberhasilan implementasi ditentukan oleh (1) Tractability Of The Problem And Clarity Of Abjective, (2) Ability Of Policy Descision To Structure Implementation, (3) Non – Statuory Variables affecting Implementation.
THE EFFECT OF ATTITUDE HOMOPHILY AND PHYSICAL ATTRACTIVENESS ON PURCHASE INTENTION MEDIATED BY TRUSTWORTHINESS (A STUDY ON YOUTUBE INFUENCER TASYA FARASYA) Gasebala, Fiania; Putri Dwi Cahyani; Nonik Kusuma Ningrum
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3070

Abstract

This study aims to analyze whether the attitude homophily and physical attractiveness influencers affect the purchase intention of beauty products on YouTube, which is mediated by trustworthiness on beauty influencer Tasya Farasya. This research uses quantitative methods with the sampling technique in this study is non-probability sampling with purposive sampling method. The population in this study were active users of YouTube social media to view content on beauty products, while the research sample was people who had watched Tasya Farasya videos on YouTube with as many as 140 respondents. The results of this study indicate that attitude homophily has a positive and significant effect on trustworthiness, physical attractiveness has a positive and significant effect on trustworthiness, attitude homophily has no effect on purchase intention, physical attractiveness has a positive and significant effect on purchase intention, and trustworthiness has a positive and significant effect on purchase intention.
Implementation of Sharia Value and Marketing on Customer Satisfaction in Local Sharia Development Bank of Jateng Putri Dwi Cahyani; Restu Frida Utami
International Journal of Islamic Business and Economics (IJIBEC) Vol 2 No 2 (2018): Volume 2 Nomor 2 Tahun 2018
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v2i2.1383

Abstract

Sharia Bank of Jateng, Puwokerto is a sharia unit that was established in 2014, has a big challenge to expand market share both from the competition of Islamic and conventional banking in Purwokerto city. Maximizing sharia marketing is expected to be the strength of Sharia Bank of Jateng which aims to provide customers satisfaction. There are four item in sharia marketing that become guidelines for sharia marketers, Rabbaniyyah (Theistic), Akhlāqiyyah (Ethic), Al−Waqī’iyyah (Realistic) and Insāniyyah (Humanism). In this study, it examines the effect of sharia marketing and how the inßuence of sharia marketing value characteristics towards customer satisfaction. This research was conducted by distributing questionnaires to 100 customers by using purposive sampling. To find out how far the independent variables can affect the dependent variable, we using multiple linear regression. Based on the results of regression analysis that theistic beta values are 0.399, ethical at 0.498, realistic at 0.561, and humanist at 0.262 to customer satisfaction. Variables that are very dominant affecting customer satisfaction is realistic variables. Testing the hypothesis, it is known that theistic, ethical, realistic and humanist have a positive effect on customer satisfaction in saving at Sharia Bank of Jateng, Purwokerto.
PENGARUH BRAND IMAGE DAN CELEBRITY ENDORSEMENT TERHADAP PURCHASE DECISION DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PRODUK ERIGO DI YOGYAKARTA) Rahayu, Dela Riannisa; Putri Dwi Cahyani; Agus Dwi Cahya
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 1 (2024)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i1.2452

Abstract

Abstract This research aims to determine the influence of brand image and celebrity endorsement on purchasing decisions through brand trust as an intervening variable in Erigo Yogyakarta products. This research was conducted quantitatively by taking 108 samples of consumers of Erigo products in Yogyakarta. The sampling method is a non-probability method and the sampling method uses purposive sampling. Data collection was carried out online by sending a survey link to respondents. The data was analyzed using the IBM SPSS version 22 application. The results of this research show that brand image has a positive effect on brand trust and the value is 0.001. Second, the celebrity endorsement variable has a positive effect on brand trust with a value of 0.000. The brand image variable has a positive effect on purchasing decisions with a value of 0.000. The celebrity endorsement variable has a positive effect on purchasing decisions with a value of 0.000. The brand trust variable has a positive effect on purchasing decisions with a value of 0.003. Then, through brand trust, brand image indirectly influences purchasing decisions, and through brand trust, celebrity endorsement indirectly influences purchasing decisions. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan celebrity endorsement tergadap purchase decision melaui brand trust sebaga variabel intervening pada produk erigo di Yogyakarata. Penelitian ini bersifat kuantitatif dengan mengambil n 108 sampel pada konsumen produk Erigo di Yogyakarta. Metode pengambilan sampel adalah non probability dan teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakkukan secara online dengan pengiriman link kuisioner kepada responden. Data dianalisis menggunakan aplikasi IBM SPSS Versi 22. Hasil penelitian ini menunjukkan bahwa brand image berpengaruh positif terhadap brand trust dengan nilai 0.001. Kemudian variabel celebrity endorsement berpengaruh positif terhadap brand trust dengan nilai 0.000. Variabel brand image berpengaruh postif terhadap purchase decision dengan nilai 0.000. Kemudian variabel celebrity endorsement berpengaruh positif terhadap purchase decision dengan nilai 0.000. Variabel brand trust berpengaruh positif terhadap purchase decision dengan nilai 0.003. Serta terdapat pengaruh tidak langsung brand image terhadap purchase decision melalui brand trust dan terdapat pengaruh tidak langsung celebrty endorsement terhadap purchase decision melalui brand trust. Keywords: brand image, celebrity endorsement, brand trust, purchase decision
Influence Electronic Word of Mouth and Celebrity Endorsment to Purchase Intention with Brand Image as an Intervening Variable : (Case Study of Scarlett Whitening Product Users) Siti Fatimah; Putri Dwi Cahyani; Agus Dwi Cahya
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.335

Abstract

Research was conducted to find out the influence of Electronic Word of Mouth and Celebrity Endorsements on Purchase Intention with Brand Image as an Intervening Variable (Case Study of Scarlett Whitening Product Users), this research will be conducted on consumers and users of Scarlett Whitening products with 100 people who will be used as respondents. This research is included in the type of quantitative descriptive research, the sampling technique used in this research is the Purposive Sampling Technique. Research data was collected using a questionnaire with a Likert scale. The data analysis method uses multiple regression tests which are supported by the t test, coefficient of determination test, and F test. The results of this research are that Electric Word of Mouth or E-WOM has no positive and significant effect on Brand Image, Celebrity Endorsment has a positive and significant effect on Brand Image, Electric Word of Mouth or E-WOM do not have a positive and significant effect on Purchase Intention and Celebrity Endorsment has a positive and significant effect on Purchase Intention and Brand Image has a positive and significant effect on Purchase Intention.
Co-Authors Agus Dwi Cahya Bernadetta Diansepti Maharani Desti Nur Chotimah Dinda Dwi Jayanti Dwi Rahmawati Eko Yulianto Embun Salsabiila Encep Saepudin Farhan Falah Flavianus Yoga Tridandy Chandra Gasebala, Fiania Hasan Ismail Henny Welsa IBN Udayana Ida Bagus Nyoman Udayana M. Kendry Widiyanto Makhrus M Muinah Fadhilah Nahla Uyunul Niken Lifi Pratika Nonik Kusuma Ningrum Raden Roro Ruvita Oktaviani Rahayu, Dela Riannisa Restu Frida Utami SITI FATIMAH Sofia Silvianita Tyas Frega Fatma