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All Journal Jurnal Neutrino : jurnal fisika dan aplikasinya Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) PROZIMA (Productivity, Optimization and Manufacturing System Engineering) JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Tibuana : Journal of Applied Industrial Engineering Jurnal Penamas Adi Buana Wahana : Tridarma Perguruan Tinggi WAKTU: Jurnal Teknik UNIPA Journal on Education Business and Finance Journal Jurnal Sistem Teknik Industri Jurnal Teknik Industri Terintegrasi (JUTIN) Etos : Jurnal Pengabdian Masyarakat MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Profisiensi : Jurnal Program Studi Teknik Industri INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY Prosiding Seminar Nasional Teknik Industri Kanigara
Yitno Utomo
Universitas PGRI Adi Buana Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Physics Social Sciences Other

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Journal : Kanigara

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PEMBERDAYAAN PEREMPUAN MELALUI PENDAMPINGAN BRANDING & PACKAGING KERUPUK PULI DESA KWANGSAN SIDOARJO Kirana Fasya Juanda Dwi Putri; Yitno Utomo; Dyna Pricilia Hasmiyanti; Anatasya Alfiyah; Affina Damaayu W; Raudah Ferdina; Muhammad Farhan AP
Kanigara Vol 3 No 1 (2023): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v3i1.6761

Abstract

Empowerment of women is important in individual development. Women are expected to be more efficient, create additional finances for their families, by not leaving their homes.Reaching out for assistance in the Buk Lung business which concentrates on making Puli Calming crackers properly to be able to market the work more broadly. Assistance for SMEs through protecting information about raw materials, training in doing business branding, training in making different packaging according to market needs. Providing supporting facilities in the form of marketing tools, are steps to complete assistance and provide appropriate assistance to women in Kwangsan Village, Sedati District, Sidoarjo Regency
PELATIHAN BRANDING DAN DESAIN PACKAGING UNTUK PRODUK PAKAN TERNAK UMKM MAKMUR DUA PUTRI DESA JATIKALANG KRIAN SIDOARJO Utomo, Yitno; Yunia Dwie Nurcahyanie; Djoko Adi Walujo; Nushron Ali Mukhtar; Rusdiyantoro
Kanigara Vol 4 No 1 (2024): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v4i1.8714

Abstract

The implementation of assistance for UMKM Makmur Dua Putri towards business development and professionalism was chosen using Branding and Packaging steps. The branding logo of the letters "MDP" is an abbreviation or acronym for Makmur Dua Putri, the dominant letter "M" with the cutting of the next two letters, namely "DP", is the concept that "Makmur" is the goal of this business. Of course, for every business, the goal of its vision and mission is prosperity. The text at the bottom "Prosperous Two Daughters" emphasizes the meaning, namely to interpret the good fortune of the trust given by God to two daughters. The choice of green is synonymous with coolness or returning to nature. This branding emphasizes that the animal feed made is made from ingredients that are returned to nature and are environmentally friendly. After obtaining the brand name and packaging, the animal feed business in Jatikalang village, Krian subdistrict, Sidoarjo district, will develop the marketing process outside Java.
Co-Authors Affina Damaayu W Alfi Rohmatil Maulidah Anatasya Alfiyah Annastiti Widyanti, Anggi Billy Jack Sony Bramianto Setiawan Budipramana, Krisyanti Cahyono, Satrio Bagus Diana Evawati, Diana Diyah Ayu Setiyorini Djoko Adi Walujo Djoko Adi Walujo Djoko Adi Walujo Dyna Pricilia Hasmiyanti Firdayanti, Annisa Gerald Binta Syarifudin Aliansa Gilang Surya Iftakhur Roziqin Irma Mukti Jumali, Muhamad Abdul Kafil Irsalina Mirza Ludin Karya, Denis Fidita Kirana Fasya Juanda Dwi Putri M. Nushron Ali Mukhtar Manik Ayu Titisari Manik Ayu Titisari Maulidah, Alfi Rohmatil Moch Rhamadani Mochammad Aldi Mufidah, Nailul Muhammad Farhan AP Nailul Mufidah Neysa Ivah Umma Poniman Poniman Poniman Poniman Pramana, Yanatra Budi Prihono Prihono, Prihono Purity Sabila Ajiningrum Rahmat, Rahmatulloh Ratnawati, Rhenny Raudah Ferdina Rusdiyantoro Rusdiyantoro Rusdiyantoro Sagita Rochman Solikah, Umi Sri Widyastuti Subandowo, Marianus Surjo Hadi TATANG SOPANDI Tripariyanto, Afiff Yudha Walujo, Djoko Adi Widyanti, Anggi Annastiti Yunia Dwie Nurchayanie Yuwitasari, Norma