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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi dan Pajak International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Projemen UNIPA
Rangga, Yoseph Darius Purnama
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Nusa Bunga Salon Maumere Ndoa, Maria Thantriana; Rangga, Yoseph Darius Purnama; Dimas Realino
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1400

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at Nusa Bunga Salon Maumere. The research employed a quantitative approach using descriptive and verificative methods. The independent variables in this study were price (X1) and service quality (X2), while the dependent variable was customer satisfaction (Y). The population consisted of all customers of Nusa Bunga Salon Maumere who visited and utilized salon services during 2025, totaling 1,392 customers. A sample of 100 respondents was determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires, interviews, documentation, and literature studies. Data analysis was conducted using validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), F-test, and t-test with the assistance of SPSS version 23. The results showed that, partially, price had a positive and significant effect on customer satisfaction, with a t-value of 2.803 and a significance value of 0.004. Service quality also had a positive and significant effect on customer satisfaction, with a t-value of 3.336 and a significance value of 0.001. Simultaneously, price and service quality had a positive and significant effect on customer satisfaction, with an F-value of 6.733 and a significance value of 0.002. The coefficient of determination indicated that price and service quality contributed 12.2% to customer satisfaction, while the remaining 87.8% was influenced by other factors outside the scope of this study. Based on these findings, it is recommended that Nusa Bunga Salon Maumere continuously improve its service quality and maintain affordable pricing to enhance customer satisfaction.
Pengaruh Content Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Aldyan Store Deta, Veronica Aprilia Avista; Rangga, Yoseph Darius Purnama; Valeria Eldyn Gula
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1401

Abstract

This study aims to examine the influence of Content Marketing and Product Quality on Purchase Decisions among consumers of Aldyan Store. The research employed a quantitative method with a survey approach. The population consisted of Aldyan Store consumers, with a sample of 100 respondents selected using a sampling technique appropriate to the characteristics of the study. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), t-test, and F-test with the assistance of SPSS version 23. The results showed that, partially, Content Marketing had a positive and significant effect on Purchase Decisions, with a t-value of 2.544 and a significance level of 0.013 < 0.05. Product Quality also had a positive and significant effect on Purchase Decisions, with a t-value of 2.288 and a significance level of 0.024 < 0.05. Simultaneously, Content Marketing and Product Quality had a positive and significant effect on Purchase Decisions, with an F-value of 9.358 and a significance level of 0.000 < 0.05. The coefficient of determination (R²) was 0.162, indicating that Content Marketing and Product Quality explained 16.2% of the variance in Purchase Decisions, while the remaining 83.8% was influenced by other factors outside the research model. Based on the findings, it can be concluded that Content Marketing and Product Quality play an important role in improving consumers' Purchase Decisions at Aldyan Store. Therefore, Aldyan Store should continue to enhance the quality of its marketing content and maintain product quality to increase consumer trust and purchase intention.
Co-Authors Agnesia, Chenny Akurama, Podensiana Oba Buu, Angelina Lale Cicilia Ayu Wulandari Nuwa Dekrita, Yosefina Andia Deta, Veronica Aprilia Avista Devi Maulani, Elisabeth Dimas Realino Go'o, Maria Elsiana Gula, Valeria Eldyn Hasri, Yulia Elista Indani Henrikus Herdi, Henrikus Imanuel Wellem Jelita, Sofiana Kasilda Yuni Saputry Kumanireng, Theresia Peni Kurniawan Gheta, Antonius Philipus Lengari, Mauresia Pihok Peni Loar, Theresia Maria Dua Loi, Olivia Putri Trivenia Maria Viviana Nurak Lewar Mbeleng, Maria Margret Mitan , Wilhelmina Mitan, Wilhelmina Naga, Alexis Rikardus Ndoa, Maria Thantriana Nona Dince, Maria Odang, Laura Maria Jeanne Pareira, Stefanus Genosius Selong Tobi, Maria Fatima Edo Todang, Kornelia Selvi Tokan, Maria Goreti Mao Tonce, Yosef Valeria Eldyn Gula Viktor Eko Transilvanus Wejor, Angela Stefani Witak, Barbara Karin Yosef Tonce