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Journal : Cakrawala Management Business Journal

KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI Bajari, Makarius; Su, lambertina; Lotte, Lucky Natalia
Cakrawala Management Business Journal Vol 7 No 2 (2024): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v7i2.371

Abstract

The purpose of this study was to determine the effect of partial leadership, motivation and work discipline on employee performance at the Pasir Putih Health Center, Manokwari Regency. This type of research uses a quantitative approach with the type of associative problem. The sampling technique used the Slovin formula. The number of samples used was 120 employees at the Pasir Putih Health Center, Manokwaari Regency, the data analysis technique used multiple linear regression. The results of the study show that partially motivation does not show an influence on employee performance, while leadership and work discipline shows an influence on employee performance. Simultaneously significant effect on employee performance
ELECTRONIC WORD OF MOUTH, HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN Mayor, Keren Hapok; Bopeng, Louis Soemadi; Bajari, Makarius
Cakrawala Management Business Journal Vol 8 No 1 (2025): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v8i1.395

Abstract

This study aims to test and analyze the influence of Electonic Word of Mouth, Price and Brand Image on the Purchase Decision of Brasov Cosmetic Products in Manokwari Regency. The type of research used is a quantitative approach with associative problems. The population of this study is people in Manokwari Regency who use brasov cosmetic products. The sample collection technique was non-probability sampling with a sample of 160 respondents. The primary data used is by conducting interviews and distributing questionnaires. Secondary data was obtained from journals, books, and websites related to research variables. The results of the study showed that the electronic Word of mouth variable partially affected the purchase decision of Brasov cosmetic products, the price variable partially affected the purchase decision of Brasov cosmetic products and the brand image variable partially influenced the purchase decision of Brasov cosmetic products, and the electronic word of mouth, price and brand image variables simultaneously affected the purchase decision of Brasov cosmetic products.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA ANA JASA TITIP MANOKWARI) Bajari, Makarius; Bopeng, Louis Soemadi; Mehue, Dorce Fransiska
Cakrawala Management Business Journal Vol 7 No 1 (2024): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the variables of Service Quality, Trust and Price on Ana Jasa Titip Manokwari Consumer Satisfaction. This type of research used a qualitative approach with the type of associative problem. The population in this study are consumers from Ana Jasa Titip who have used Ana Jasa Titip two or more times and the total sample is 80 respondents using the purposive sampling method as the sampling method. Data collection methods use primary data, namely observation, interviews, questionnaires and secondary data, namely books, journals, articles and internet sites. The research instrument used a Likert scale with data analysis methods, namely multiple linear regression analysis. The results of this study indicate that the independent variables, namely service quality, trust and price have a partially significant effect on customer satisfaction and the results of simultaneous testing of the independent variables, namely service quality, trust and price simultaneously have an effect on Ana Jasa Titip's customer satisfaction.