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All Journal Jurnal Ilmiah Membangun Desa dan Pertanian Community Development Journal: Jurnal Pengabdian Masyarakat Movere Journal DECISION : Jurnal Ekonomi dan Bisnis Journal of Innovation in Teaching and Instructional Media Journal of Social Work and Science Education PESHUM
Mardianah, Mardianah
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : DECISION : Jurnal Ekonomi dan Bisnis

 1 
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MIE INDOMIE GORENG (STUDI KASUS MAHASISWA MANAJEMEN ANGKATAN 2016 UNIVERSITAS MUHAMMADIYAH PAREPARE) Mardianah, Mardianah; Idrus, Irwan
DECISION : Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2021): DECISION : Jurnal Ekonomi dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.244 KB) | DOI: 10.31850/decision.v2i1.745

Abstract

This study aimed to examine of product quality and promotion on purchasing decisions of instant noodles-Indomie Goreng. The research sample was management students class 2016 Universitas Muhammadiyah Parepare. Data collected using the questionnaire method with a total sampling of 60 students. Furthermore, the data were analyzed using statistical data processing with multiple linear regression models. The results showed that: 1) Product quality does not affect purchasing decisions, 2) Promotion affects purchasing decisions.
Co-Authors Achmad Abubakar Ajelin, Ajelin Ariyani, Ria Puji Besse Marjani Alwi Fatimah Nurlala Iwani Hamdat, Amin Hamka Ilyas Happy Fitria, Happy Idrus, Irwan Ikhsan Fuady Nur Alam Paramansyah, Arman ROHANA ROHANA Salam, Kartanegara Wijaya, Purwani K YULI PUJIANTI