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All Journal Syar'Insurance: Jurnal Asuransi Syariah AL-FALAH : Journal of Islamic Economics Jurnal Pengabdian Masyarakat Bhinneka Jurnal Pengabdian Masyarakat Bangsa Strata Social and Humanities Studies International Journal of Education, Vocational and Social Science
Adawiyah, Endah Robiatul
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Journal : Strata Social and Humanities Studies

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Affiliate Activities on the Tiktok Shop Platform in Consumer Protection Law and Sharia Economic Perspective Nugraha, Tisna; Adawiyah, Endah Robiatul
Strata Social and Humanities Studies Vol. 3 No. 2 (2025): October
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v3i2.457

Abstract

This study seeks to analyze the conformity of business practices on TikTok Shop with Law Number 8 of 1999 concerning Consumer Protection and the principles of Islamic economics. The research adopts a qualitative approach with a normative juridical method, focusing on a literature review of Islamic economic law, consumer protection regulations, and relevant studies on electronic transactions. Data analysis was conducted thematically using the Miles and Huberman interactive model to capture recurring patterns and core issues. The findings demonstrate several weaknesses in current practices, including inadequate product information disclosure, limited transparency of additional costs, and underdeveloped consumer complaint mechanisms. From the perspective of Islamic economics, the study also identifies the presence of gharar (uncertainty), riba (usury), and exploitation, which contradict the values of justice, transparency, and accountability. This research contributes to the broader discourse on digital consumer protection by integrating legal and sharia perspectives. It provides both theoretical insight and practical recommendations for strengthening regulation, enhancing consumer awareness, and building a fairer and more ethical e-commerce ecosystem aligned with Islamic principles.
Co-Authors Afifah, Divia Nurul Alissa’diyyah, Tasma Rahmah Nur Azmi, Ai Nurul Budiman Budiman Bunga Septria Vionita Enon, Neng Fauzy, Akbar Ibadurohmah, Ibadurohmah Irfan, Ahmad Komarianti, Cici Siti Mubarok, Akmal Muhammad Tisna Nugraha, Muhammad Tisna Nurhasanah, Ainun Oktaviani, Winda Rahmatuzakiyah, Hana Selvia Ru’yatus Saefullah Setiadi, Rudi Sinta Rohimah, Dede Solehudin, Solehudin Sumarna, Agus Suminar, Sani Syukri, Mahmud Wahrudin, Udin Wazin Wazin