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Analisis Daya Tarik Wisata Pendukung Kawasan Gunung Api Purba Nglanggeran, Yogyakarta Nuviah Herawati; Susilo Budi Winarno
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/8v56t245

Abstract

This study aims to find out supporting activities that arise with the use of the ancient Nglanggeran volcano landscape in the Nglanggeran Village. Nglanggeran tourism village in Yogyakarta has a variety of supporting tourism potential attractions that arises due to the construction of an artificial pond / reservoir. This reservoir is the main capital for the local community to create supporting attractions which are a major complement to the ancient volcanic landscape of Nglanggeran. The emergence of these supporting attractions subsequently becomes a source of profit for the community and especially tourism activities in the region.
Green Digital Management: Strategi Bisnis Berkelanjutan Bagi UMKM di kampong Bharu, Kuala Lumpur Erna Wigati; Ilham Sentosa; Setiawan Priatmoko; Susilo Budi Winarno
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 3 (2024): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.5848

Abstract

Digital technology has become an essential part of managing small and medium-sized enterprises (SMEs), especially in efforts to achieve business sustainability. Kampong Bharu, as an iconic area in Kuala Lumpur, is home to numerous micro, small, and medium-sized enterprises (MSMEs) operating in the culinary, craft, and tourism sectors, but faces challenges in implementing environmentally friendly practices. This research aims to analyze the application of green digital management to MSMEs in Kampong Bharu as a sustainable business strategy. The research method uses a qualitative approach with in-depth interviews and participant observation of 15 MSME actors. The research results show that integrating digital technology with environmentally friendly principles, such as paperless digital marketing, energy-efficient use, and sustainable packaging systems, can enhance the competitiveness and positive image transformation of MSMEs. This finding has practical implications for business owners and stakeholders in developing a digital-based green MSME model in historic urban areas.