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All Journal Media Wisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Tourism Destination and Attraction Journal of Tourism and Economic Jurnal Keuangan dan Akuntansi Terapan (KUAT) Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan
Susilo Budi Winarno
Sekolah Tinggi Ilmu Ekonomi Pariwisata API
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Transportation Other

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Green Digital Management: Strategi Bisnis Berkelanjutan Bagi UMKM di kampong Bharu, Kuala Lumpur Erna Wigati; Ilham Sentosa; Setiawan Priatmoko; Susilo Budi Winarno
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 3 (2024): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.5848

Abstract

Digital technology has become an essential part of managing small and medium-sized enterprises (SMEs), especially in efforts to achieve business sustainability. Kampong Bharu, as an iconic area in Kuala Lumpur, is home to numerous micro, small, and medium-sized enterprises (MSMEs) operating in the culinary, craft, and tourism sectors, but faces challenges in implementing environmentally friendly practices. This research aims to analyze the application of green digital management to MSMEs in Kampong Bharu as a sustainable business strategy. The research method uses a qualitative approach with in-depth interviews and participant observation of 15 MSME actors. The research results show that integrating digital technology with environmentally friendly principles, such as paperless digital marketing, energy-efficient use, and sustainable packaging systems, can enhance the competitiveness and positive image transformation of MSMEs. This finding has practical implications for business owners and stakeholders in developing a digital-based green MSME model in historic urban areas.
Budaya Komunalistik Hak Kekayaan Intlektual Terhadap Hak Indikasi Geografis Salak Pondoh Di Kabupaten Sleman Susilo Budi Winarno
Journal of Tourism and Economic Vol. 1 No. 1 (2018): Edisi 1 Agu 2018
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/8kcfm758

Abstract

This study aims to determine the existence of the Geographical Indications of Salak Pondoh farmers in the Pondoh Sleman Salak Farmer Community. This community functions as a protection agency, quality improvement, and marketing of Sleman Pondoh Salak, then with the protection of Geographical indications on products from the presence of potential geographical indications can guarantee legal certainty over the products. Intellectual Property Rights (IPR) are very important issues both nationally and internationally. Pondoh Sleman Salak as an agricultural product that has distinctiveness and high quality which is developed with a communalistic system which is shown by the management of Sleman Pondoh Zalacca through Sleman Pondoh Salak Farmer Association and the Turindo Partners Association. This is the incarnation of a combination of village farmer groups (gapoktan-desa) in Sleman. Then, the combination of the village farmer groups is the incarnation of the village farmer group (Poktan-dusun) which is spread in the Sleman region. In this study the method used was non random sampling to select sample subjects from the population, namely all parties related to geographical indications on pondoh salak in Sleman Regency. The data used in this study are primary and secondary data. Primary data is obtained directly through interviews with respondents. Secondary data is obtained from the study of literature on legal materials. This research is expected to contribute ideas for improving and developing legal science in the field of Geographical Indications, and can provide a more advanced thinking insight for the government and businessmen of pondoh salak in Sleman Regency to get a way out and legal certainty of violations in the field Intellectual Property Rights and Geographical Indications.
Strategi Bisnis Berkelanjutan Bagi UMKM di Kampong Bharu, Kuala Lumpur Erna Wigati; Ilham Sentosa; Setiawan Priatmoko; Susilo Budi Winarno
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.314

Abstract

Digital technology has become an essential part of managing small and medium-sized enterprises (SMEs), especially in efforts to achieve business sustainability. Kampong Bharu, as an iconic area in Kuala Lumpur, is home to numerous micro, small, and medium-sized enterprises (MSMEs) operating in the culinary, craft, and tourism sectors, but faces challenges in implementing environmentally friendly practices. This research aims to analyze the application of green digital management to MSMEs in Kampong Bharu as a sustainable business strategy. The research method uses a qualitative approach with in-depth interviews and participant observation of 15 MSME actors. The research results show that integrating digital technology with environmentally friendly principles, such as paperless digital marketing, energy-efficient use, and sustainable packaging systems, can enhance the competitiveness and positive image transformation of MSMEs. This finding has practical implications for business owners and stakeholders in developing a digital-based green MSME model in historic urban areas. These findings can also serve as a guide for implementing sustainable business strategies in the MSME sector in other major cities.
Co-Authors Aceng Gima Sugiama Endang Widayati Endang Widayati Erna Wigati Ilham Sentosa Isnugroho, Endro Kaswan Hermawan Kaswan Hermawan Kustini, Henny Nuviah Herawati Nuviah Herawati Setiawan Priatmoko Setiawan Priatmoko Sulistiono Tuti Panghastuti Wahyudi Djaja Wigati, Erna