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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Ecobuss Jurnal Manajemen Bisnis Jurnal Informatika Ekonomi Bisnis Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam Asy-Syariah Jurnal Pendidikan dan Kewirausahaan Jurnal Ekonomi Syariah Pelita Bangsa Muhasabatuna: Jurnal Akuntansi Syariah Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah Al-Fikru : Jurnal Pendidikan dan Sains JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam Economic Reviews Journal Jurnal Informatika Ekonomi Bisnis Finance Journal of Islamic Contemporary Accounting and Business
Maula Nasrifah
Universitas Islam Zainul Hasan Genggong
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pengelolaan Dana Pihak Ketiga dalam Meningkatkan Likuiditas pada Bank Syariah Indonesia: Studi Kasus BSI KCP Probolinggo Dinda Agustin; Muhammad Hifdil Islam; Maula Nasrifah
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.149

Abstract

Banking is a company that operates in the service sector, the function of banking is to collect and distribute funds from the public. Fund collection plays a very important role for Bank Syariah Indonesia (BSI), because the funds collected will be distributed to the community in the form of financing and management of third party funds is an important aspect in managing bank liquidity, therefore the Bank has its own role. This research aims to find out how the Bank can utilize funding sources to increase its liquidity and to find out what strategies are implemented by the Bank. The method used is direct observation or interviews with the BSI KCP Probolinggo funding party. In analyzing the data, the author uses descriptive qualitative data analysis, which means the data is described systematically about the strategies carried out by PT. Indonesian Sharia Bank KCP Probolinggo. The research results reveal that the strategy used to increase and maintain TPF at Bank Syariah Indonesia is to seek large amounts of retail funds, offer competitive products, collaborate with business partners, cheap funds, not entrusted funds.
Strategi Pemasaran Cicil Emas (CILEM) untuk Meningkatkan Minat Nasabah di BSI KCP Probolinggo Nura Safira; Abd Aziz; Maula Nasrifah
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.150

Abstract

Bank Syariah Indonesia (BSI) provides financing services for purchasing gold known as BSI gold installments. This product scheme is based on a murabahah contract as the basis of the agreement, with the use of a rahn (pawn) agreement as a collateral binder. The gold used is gold bullion, bullion and Antam precious metals, where the initial payment is 20%, while the remaining 80% can be paid in installments. This research aims to find out how the marketing strategy for gold installments affects people's interest in becoming gold installment customers at BSI KCP Probolinggo. This research method uses field studies and is descriptive qualitative in nature. The data collection techniques used included interview techniques, observation and documentation carried out with BSI KCP Probolinggo. The research results show that the Wa blast strategy of offering gold installments is the most effective strategy for existing customers, while the personal selling approach is the most effective strategy for attracting new customers at BSI KCP Probolinggo. With these two strategies, it is the best and most reducible strategy for long-term investment.
Penerapan Strategi Segmenting, Targeting, Positioning Dalam Meningkatkan Nilai Kualitas Produk Tabungan Prima iB Bank Tabungan Negara Syariah Kcps Probolinggo halim, halima halima; Islam, Muhammad Hifdil; Nasrifah, Maula
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1865

Abstract

Abstrak: This research aims to find out how segmenting, targeting and positioning (STP) strategies are implemented in a company. This method uses qualitative methods in collecting primary data and secondary data. Primary data was obtained using data collection techniques through interviews (In-depth interviews), focus group discussions. Meanwhile, secondary data was obtained such as books, notes and theses, scientific journals relating to the research focus. The results of this research show that bank BTN Syariah Kcps Probolinggo implements the STP strategy to improve the quality of the Prima iB Savings product. Product quality value is measured in terms of performance, features, reliability, aesthetics, applicability, durability, maintenance and perceived quality especially by using the STP strategy to reach the wider community more easily. This research is also equipped with the obstacles and solutions to solving existing problems at the Prima iB Bank BTN Syariah Kcps Probolinggo Savings company. Keywords ; STP Strategy, Product Quality, Prima iB Savings.
Co-Authors Abd Aziz Abdel Karim, Ahmed Admati, Anat Aimatus Sholehah Ainun Najib Darma Oktaviana, Shinta Dinda Agustin Endah Tri Wisudaningsih Fatimatuz Zahro, Sri Indah Fika Anjana Ghafur, Abd. halim, halima halima Halima, Halima Hidayanti, Sayfi Idayatus Saleha Islamiyah, Rofiatul Kamilah Rihadatul Aisya Khovivatul Jannah Liam, Liam Maulidiyah, Nailin Nikmatul Muhammad Hifdil Islam Nura Safira Oktaviani, Nurlaili Saleha, Idayatus Siti Aisyah Siti Chusnul Wisudaningsih, Endah Tri