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All Journal Proceedings of International Conference on Da'wa and Communication Jurnal Humaniora Teknologi Jurnal Humaniora Teknologi Lingue : Jurnal Bahasa, Budaya, dan Sastra Journal of English Teaching and Linguistics Kajian Linguistik dan Sastra Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Indonesian Research Journal on Education Al Ghafur : Jurnal Ilmiah Pengabdian Kepada Masyarakat Proceeding Of International Conference On Education, Society And Humanity
Losi, Rizky Vita
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Proceedings of International Conference on Da'wa and Communication

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Using E-Commerce to Attract Purchasing Power: A Study Case of Moslem Seller Communities Ahmad Fadlan; Losi, Rizky Vita; Lubis, Rizal P.
Proceedings of International Conference on Da'wa and Communication Vol. 5 No. 1 (2023): Forging a Harmonious Future World through Da'wah and Communication Aligned with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v5i1.1384

Abstract

Abstract: The problems in this study are capital, working hours, length of business, and e-commerce are factors that affect the income of market traders. This study aimed to analyze the factors that affect the income of market traders in Pulo Brayan, Medan Barat District, after Covid-19. The data were processed using factor test analysis and then using multiple linear regression. The data obtained from distributing the questionnaires were processed using SPSS Software Version 22.0 For Windows. The results showed that the 4 variables analyzed using the factor analysis model consisted of 2 factors, namely the length of business and e-commerce factors. Based on multiple linear regression analysis, it showed that the length of business and e-commerce have a significant effect on the income of market traders in Pulo Brayan, Medan Barat District, after Covid-19. Keywords: E-Commerce; Moslem Seller Communities
Co-Authors Ahmad Fadlan Ali, Nurbaiti Eka Surya Fitriani Elviani, Mutia Hamdanur, Roobby Harahap, Ahmad Fadli Hernawati, Dilla Izar, Julisah Liani, Ghustiva Lubis, Rizal P. Nasution, M. Rafly Panggabean, Hanna Maria Rizki, Amaral Aulia Rosida, Sisi Sholiha, Mar’atun Tasril, Virdyra Wanti, Nurdiana