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All Journal Edumaspul: Jurnal Pendidikan Jurnal Bisnis Manajemen dan Akuntansi
Nugroho, Yunianto Agung
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Internal Brand Communication Strategies for Lecturer Engagement in the Digital Era Novitasari, Dewiana; Nugroho, Yunianto Agung; Nuryanti, Yulis; Asbari, Masduki
Edumaspul: Jurnal Pendidikan Vol 8 No 1 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study examines the relationship between internal brand management (IBM) consisting of internal brand communication (IBC), brand-centered training (BCT) and transformational leadership (TL) on work engagement (WE) at a university in Jakarta. A model was proposed and tested using a sample of 250 home-based lecturers using simple random sampling technique. Data were analyzed with SEM PLS and SmartPLS 4.0 software. The findings of this study confirm that internal brand communication, brand-centered training and transformational leadership positively influence work engagement. The results of this study also show that internal brand communication, brand-centered training and transformational leadership are good predictors of work engagement of lecturers in higher education. The implication is that the combined effects of internal brand communication, brand-centered training, and transformational leadership can create a work environment where lecturers are connected to the organization, motivated to contribute to its success, and engaged in the role of the campus brand. By prioritizing these factors, university management can foster a culture of engagement, commitment, and alignment with the university brand image, which ultimately leads to improved performance and satisfaction of all university stakeholders.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA APOTEK GLUCOCARE GRUP DI KABUPATEN PEMALANG Hasani, Firda; NAPITUPULU, BONAR BJ; Nugroho, Yunianto Agung
JUBISMA Vol 7 No 2 (2025): Jurnal Bisnis Manajemen dan Akuntansi
Publisher : LPPM UNIVERSITAS INSAN PEMBANGUNAN INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jubisma.v7i2.226

Abstract

Penelitian ini bertujuan untuk memahami, menganalisis dan mengidentifikasi sejauh mana “Pengaruh Promosi dan Kualitas Layanan terhadap Kepuasan Pelanggan pada Apotek Glucocare Grup di Kabupaten Pemalang”. Promosi dan Kualitas Layanan merupakan dua dari berbagai faktor yang memengaruhi kepuasan pelanggan. Populasi dalam penelitian ini adalah pembeli pada Apotek Glucocare Grup yang tidak diketahui jumlahnya, sampel diambil menggunakan teknik Purposive Sampling dengan rumus Lemeshow, lalu menghasilkan 100 responden dengan tingkat kesalahan 10%. Data yang dikumpulkan selanjutnya akan diuji dengan menggunakan uji instrumen, uji statistik deskriptif, uji asumsi klasik, uji korelasi, uji koefisien determinasi, uji regresi dan uji hipotesis. Hasil penelitian ini menunjukkan terdapat pengaruh yang positif dan signifikan antara Promosi terhadap Kepuasan Pelanggan yaitu sebesar thitung > ttabel (14,863 > 1,98447). Terdapat pengaruh yang positif dan signifikan antara Kualitas Layanan terhadap Kepuasan Pelanggan yaitu sebesar thitung > ttabel (12,869 > 1,98447). Terdapat pengaruh yang positif dan signifikan antara Promosi dan Kualitas Layanan secara bersama-sama terhadap Kepuasan Pelanggan yaitu sebesar fhitung > ftabel (137,556 > 3,09). Dengan persamaan regresi linier berganda Y = 5,270 + 0,567X1 + 0,308X2.
Co-Authors Asbari, Masduki Hasani, Firda NAPITUPULU, BONAR BJ Novitasari, Dewiana Nuryanti, Yulis