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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Penelitian dan Pengabdian Masyarakat
Pramana, I Dewa Putu Hendri
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Kolaborasi Pentahelix dalam Pengelolaan Wisata Budaya pada Desa Wisata: Studi Kasus Desa Wisata Melinggih Kelod, Payangan Santi Diwyarthi, Ni Desak Made; Pramana, I Dewa Putu Hendri; Adi Pratama, I Wayan; Mas Wiartha, Nyoman Gede; Jata, I Wayan
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4056

Abstract

This research is a descriptive study with a qualitative approach conducted from March to April 2025. It explores the development of Melinggih Kelod Tourism Village in Payangan District, Gianyar Regency, through the Pentahelix approach involving government, academics, business actors, local communities, and media. The research methods include observation, document study, and interviews, utilizing both primary and secondary data sources. Data collection techniques employed purposive sampling, selecting participants who were deemed representative of the research population. Interviews were conducted with 20 individuals, including community leaders, the head of the tourism awareness group (Pokdarwis), members of the youth community (sekeha truna and truni), tourism entrepreneurs in Melinggih Kelod Tourism Village, academics from the Bali Tourism Polytechnic, and digital marketing experts. The data analysis technique includes data reduction, data display, and conclusion drawing and verification, based on the theory of Miles and Huberman. The research findings indicate that the implementation of this model contributes to an increase in tourist numbers, community involvement in the tourism sector, and village economic growth, particularly through community-based enterprises such as homestays, culinary ventures, and cultural attractions found in Melinggih Kelod Tourism Village, Payangan District, Gianyar Regency.Theoretical support from Collaborative Governance, Social Capital Theory, Diffusion of Innovation, and Sustainability Theory emphasizes that synergy among various stakeholders plays a role in strengthening the competitiveness and sustainability of the tourism village. Despite challenges such as limited infrastructure, the status of the village as an Independent Tourism Village demonstrates that community-based management, supported by innovation and sustainable empowerment, can enhance community welfare while preserving local culture.
Pendampingan Penguatan Minat dan Ketrampilan Masyarakat Desa Wisata dalam Era Industry 4.0 dan Society 5.0 Diwyarthi, Ni Desak Made Santi; Wiartha, Nyoman Gede Mas; Sadjuni, Ni Luh Gde Sri; Sulistyawati, Ni Luh Ketut Sri; Sabudi, I Nyoman Sukana; Pramana, I Dewa Putu Hendri; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i2.239

Abstract

The Community Service Activity by the Hospitality Management Program, Bali Tourism Polytechnic, took place on Saturday, May 27, 2023. This activity was conducted through training and hands-on practice for 25 MSME (Micro, Small, and Medium-sized Enterprises) owners in Cemagi Tourism Village. The Community Service Activity with the topic of Strengthening the Interests and Skills of Cemagi Tourism Village Residents has had a positive impact in preparing the community to participate in the era of Industry 4.0 and Society 5.0. The development of tourism and the skills of the local community are crucial for improving the well-being and economic potential in Cemagi Tourism Village. The selection of the topic to strengthen interests and skills as baristas was a wise choice, considering the growth of restaurants and accommodations in Badung Regency that require skilled workers in the coffee shop industry
Co-Authors Adi Pratama, I Wayan Jata, I Wayan Mas Wiartha, Nyoman Gede Pratama, I Wayan Adi Sabudi, I Nyoman Sukana Santi Diwyarthi, Ni Desak Made Sri Sadjuni, Ni Luh Gede Sulistyawati, Ni Luh Ketut Sri Wiartha, Nyoman Gede Mas