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All Journal Sosiohumaniora Ekono Insentif East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Accounting and Finance Management (JAFM) Literacy : International Scientific Journals of Social, Education, Humanities
Ahmadi, Rudi Suprianto
Universitas Winaya Mukti Bandung, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENINGKATAN VOLUME PENJUALAN PADA UMKM INDUSTRI KREATIF MAKANAN, MINUMAN MELALUI E-COMMERCE DI KOTA BANDUNG Ahmadi, Rudi Suprianto
Sosiohumaniora Vol 22, No 2 (2020): SOSIOHUMANIORA, JULY 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v22i2.24537

Abstract

Penelitian yang telah dilaksanakan bertujuan untuk mengetahui bagaimana e-commerce dapat meningkatkan volume penjualan pada UMKM Industri kreatif makanan minuman. Pertumbuhan aktivitas jual beli melaui online atau e-commerce di Indonesia dan di Kota Bandung pada khusunya saat ini semakin meningkat sebagai dampak kemajuan teknologi komunikasi. Salah satu jenis usaha yang saat ini cenderung mengalami peningkatan penggunaan internet sebagai sarana promosi dan transaksinya adalah usaha industri kreatif makanan dan minuman. Penelitian ini bersifat kuantitatif dengan menggunakan metode deskriptif verifikatif, Jenis data adalah data kuantitatif yang berasal dari sumber data yang bersifat primer melalui kuesioner, wawancara dan observasi. Dilakukan pula telaah dokumen dari instansi terkait, jurnal, buku dan searching melalui internet sebagai data sekunder. Populasi penelitian adalah UMKM industri kreatif makanan dan minuman yang menggunakan e-commerce yang diambil sampelnya sebanyak 85 responden melalui teknik purpossive sampling. Alat analisis yang digunakan adalah Regresi Linier Sederhana, dari hasil analisis diketahui bahwa tanpa kehadiran e-commerce volume pejualan memiliki nilai 0.583 dan setiap kenaikan kinerja e-commerce sebesar 1(satu) satuan akan menaikkan volume penjualan sebesar 1.394‬ satuan. Berdasarkan analisis koefisien korelasi diketahui e-commerce dan volume penjualan memiliki hubungan dengan kategori kuat yang ditunjukkan oleh nilai R sebesar 0.733. Sedangkan hasil analisis Koefisien Determinasi diperoleh hasil nilai R square sebesar 0.537 atau 53.7% sehingga dapat dikatakan e-commerce mempengaruhi volume penjualan sebesar 53.7%, sedangkan 46.3% sisanya dipengaruhi oleh faktor lain yang tidak diteliti. Berdasarkan Uji T diperoleh hasil t hitung sebesar 9.814 dengan tingkat sig 0.00 < 0.05, maka dapat disimpulkan bahwa volume penjualan dipengaruhi secara signifikan oleh e-commerce.
PENINGKATAN VOLUME PENJUALAN PADA UMKM INDUSTRI KREATIF MAKANAN, MINUMAN MELALUI E-COMMERCE DI KOTA BANDUNG Rudi Suprianto Ahmadi; Nining Harnani; Luthfi Setiadiwibawa
Sosiohumaniora Vol 22, No 2 (2020): SOSIOHUMANIORA, JULY 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v22i2.24537

Abstract

Penelitian yang telah dilaksanakan bertujuan untuk mengetahui bagaimana e-commerce dapat meningkatkan volume penjualan pada UMKM Industri kreatif makanan minuman. Pertumbuhan aktivitas jual beli melaui online atau e-commerce di Indonesia dan di Kota Bandung pada khusunya saat ini semakin meningkat sebagai dampak kemajuan teknologi komunikasi. Salah satu jenis usaha yang saat ini cenderung mengalami peningkatan penggunaan internet sebagai sarana promosi dan transaksinya adalah usaha industri kreatif makanan dan minuman. Penelitian ini bersifat kuantitatif dengan menggunakan metode deskriptif verifikatif, Jenis data adalah data kuantitatif yang berasal dari sumber data yang bersifat primer melalui kuesioner, wawancara dan observasi. Dilakukan pula telaah dokumen dari instansi terkait, jurnal, buku dan searching melalui internet sebagai data sekunder. Populasi penelitian adalah UMKM industri kreatif makanan dan minuman yang menggunakan e-commerce yang diambil sampelnya sebanyak 85 responden melalui teknik purpossive sampling. Alat analisis yang digunakan adalah Regresi Linier Sederhana, dari hasil analisis diketahui bahwa tanpa kehadiran e-commerce volume pejualan memiliki nilai 0.583 dan setiap kenaikan kinerja e-commerce sebesar 1(satu) satuan akan menaikkan volume penjualan sebesar 1.394‬ satuan. Berdasarkan analisis koefisien korelasi diketahui e-commerce dan volume penjualan memiliki hubungan dengan kategori kuat yang ditunjukkan oleh nilai R sebesar 0.733. Sedangkan hasil analisis Koefisien Determinasi diperoleh hasil nilai R square sebesar 0.537 atau 53.7% sehingga dapat dikatakan e-commerce mempengaruhi volume penjualan sebesar 53.7%, sedangkan 46.3% sisanya dipengaruhi oleh faktor lain yang tidak diteliti. Berdasarkan Uji T diperoleh hasil t hitung sebesar 9.814 dengan tingkat sig 0.00 < 0.05, maka dapat disimpulkan bahwa volume penjualan dipengaruhi secara signifikan oleh e-commerce.
MODEL STRATEGI E-LEARNING TERHADAP MOTIVASI BELAJAR MAHASISWA DI MASA WABAH COVID-19 Granit Agustina Sugalang; Syamsu Yusuf LN; Rudi Suprianto Ahmadi; Feby Febrian
Ekono Insentif Vol 14 No 2 (2020): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jei.v14i2.266

Abstract

Abstrak - Penelitian ini bertujuan untuk menganalisis metode pembelajaran daring terhadap motivasi belajar mahasiswa pada masa wabah covid-19 di lingkungan Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti. Kondisi Pembelajaran Online dengan menggunakan e-learning pada atmosfir pendidikan tinggi memiliki maksud pengembangan cara belajar dengan online yang berbasis teknologi informasi dan selama ini telah berjalan pada perguruan tinggi. Guna mengembangkan proses pembelajaran yang selama ini sudah berlangsung antara mahasiswa dan dosen secara khusus di kembangkan cara-cara atau metode transfer pengetahuan dalam berbagai mata kuliah secara daring. Penelitian dilakukan dengan menggunakan kuesioner yang di bagikan kepada seluruh mahasiswa dan mahasiswi Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti dengan menggunakan fasilitas google form. Metode penelitian ini menggunakan regresi linier dan korelasi pearson. Pengolahan data dilakukan dengan menggunakan SPSS 22 for windows. Dari hasil penelitian diketahui bahwa hubungan pembelajaran daring selama covid 19 terhadap motivasi belajar mahasiswa sebesar 0.553, hal ini menunjukkan bahwa metode pembelajaran daring memiliki pengaruh positif signifikan terhadap motivasi belajar mahasiswa pada masa covid-19. Manfaat dari penelitian ini dapat memberikan kontribusi positif bagi pengembangan metode pembelajaran daring dalam menumbuhkan motivasi belajar mahasiswa. Abstract - This study aims to analyze online learning methods on student learning motivation during the covid-19 outbreak in the Faculty of Economics and Business, University of Winaya Mukti. Conditions of Online Learning by using e-learning in the atmosphere of higher education have the intention of developing ways to learn online based on information technology and so far has been running on universities. In order to develop the learning process that has been ongoing between students and lecturers in particular developed ways or methods of transferring knowledge in various online courses. The study was conducted using a questionnaire that was distributed to all students of the Faculty of Economics and Business, University of Winaya Mukti using the Google form facility. This research method uses linear regression and Pearson correlation. Data processing is performed using SPSS 22 for windows. From the results of the study note that the relationship of online learning during covid 19 to student learning motivation of 0.553, this shows that online learning methods have a significant positive effect on student learning motivation during covid-19. The benefits of this research can make a positive contribution to the development of online learning methods in growing student motivation.
The Model of Purchasing Decisions Making For Honey Product Agus Mulyana; Deden Komar Priatna; Anne Lasminingrat; Dodi Sukmayana; Dodi Tisna Amijaya; Luthfi Setiadiwibawa; Rudi Suprianto Ahmadi
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.207

Abstract

This study aims to explore the perception of Perhutani brand honey products' attributes, brand image, and their influence on consumer purchasing decisions. To achieve this, both descriptive and explanatory survey methods were utilized to understand the behavior of variables and test hypotheses. The research type adopted was causality-based, focusing on establishing a causal relationship between product attributes, brand image, and buying decisions. Individual analysis was conducted on consumers of Perhutani brand HONEY at Ahmad Yani and Setiabudi outlets in Bandung. With a cross-sectional approach, this research collected empirical data to gauge the majority population's opinion. The study found that product performance attributes and reference groups have a considerable impact on the products' selling price trend. The product mix performance and the influence of reference groups play a crucial role in shaping brand image. They also significantly impact purchase decisions. Interestingly, the relationship between brand image and the selling price trend is closely linked. Similarly, the performance of the product mix is also dependent on the reference group.
Innovation in Human Resource Management: Building an Adaptive and Inclusive Work Culture at PT.Agro Niaga Abadi Rudi Suprianto Ahmadi; Dodi Tisna Amijaya; Rakhmia Nalibratawati
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2057

Abstract

This study aims to conduct a comprehensive analysis of innovations in human resource management (HRM) instituted by PT. Agro Niaga Abadi, with the aim of fostering an adaptive and inclusive organizational culture. The methodology used in this study is qualitative, utilizing a case study framework that combines extensive interviews with human resource development (HRD) managers, department leaders, and direct observation techniques within the company environment. The findings of this investigation reveal that PT. Agro Niaga Abadi has successfully implemented various innovative practices in HRM, including the adoption of digital recruitment methodologies, progressive training initiatives, and competency-based performance evaluations. In addition, the organization has effectively fostered an adaptive work culture through the implementation of internal innovation projects, the facilitation of regular deliberation forums, and the provision of adaptive leadership training programs. Initiatives aimed at building an inclusive work culture are exemplified by the implementation of equality policies and the guarantee of fair access to career advancement opportunities for all personnel. However, the organization faces several barriers, including resistance to transformative change, constraints in digital infrastructure, and the need for continuing education training.
Analysis of the Influence of Cash Management on Liquidity in the F&B Sector of MSMEs in Bandung City Dodi Tisna Amijaya; Rudi Suprianto Ahmadi
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2058

Abstract

This study aims to examine the impact of Cash Management on Liquidity in Micro, Small, and Medium Enterprises (MSMEs) operating in the Food and Beverage (F&B) sector in Bandung City, while investigating the moderating effect of Product Type. The investigation employed a quantitative methodology, using simple linear regression analysis techniques for Model 1, and multiple linear regression for Model 2, which incorporates interaction variables. The findings show that Cash Management exerts a positive and statistically significant influence on Liquidity, as evidenced by the R Square value of 0.363. In addition, the inclusion of the interaction variable of Cash Management and Product Type in Model 2 resulted in an increased R-Square value of 0.420, thus reflecting the increased capacity of the model to explain variations in Liquidity. The interaction variable of Cash Management with Product Type was also shown to have a significant effect, thus strengthening the relationship between Cash Management and Liquidity. Based on these findings, it can be concluded that proficient cash management is critical to improving the liquidity of F&B MSMEs. Moreover, the nature of the products sold serves to moderate this relationship; consequently, it is important for cash management strategies to be tailored to the specific attributes of the products. This research provides practical contributions to MSMEs by facilitating the optimization of their financial management practices.
Green Human Resource Management Model and Subject Well Being Towards Sustainability Performance Suryani, Herni; Agustina, Granit; Ahmadi, Rudi Suprianto; Febrian, Feby
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11451

Abstract

The purpose of green human resource management, subject well being and sustainability performance. The method used in this study is quantitative with a descriptive and verification approach. Primary data collection techniques were obtained through questionnaires, observations and interviews. Secondary data were obtained through libraries and reviewed documents. The population of this study were 100. Multiple linear regression analysis or path analysis was used. It turned out that green human resource management and subject well being on sustainability performanceas a whole showed a positive and good response. It can be concluded that there is a fairly strong influence between green human resource management and subject well being on sustainability performance and others are influenced by other factors.
Co-Authors Agus Mulyana Dodi Tisna Amijaya Febrian, Feby Granit Agustina Harnani, Nining Herni Suryani Komar Priatna, Deden Lasminingrat, Anne Luthfi Setiadiwibawa Rakhmia Nalibratawati Sukmayana, Dodi Yusuf LN, Syamsu