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Prihadi, M Dana
Universitas Bandung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Viewpoint of the Sharia System on Digital Marketing during the Covid 19 Pandemic M Dana Prihadi; Ratih Hurriyati; Puspo Dewi Dirgantari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3671

Abstract

Shopping online as a new lifestyle is common in the Covid-19 pandemic. The emergence of various e-commerce platforms in Indonesian society has become a new alternative that facilitates the current pattern of people's shopping behavior. Many companies are experimenting with decentralized decision making and software to make new digital work cultures more effective and productive as working in a physical office. The existence of this pandemic can encourage consumers who do not like online shopping to finally switch to online shopping. With a phenomenon like this, the research was conducted with the aim of obtaining findings regarding the description of the application of digital marketing during the COVID-19 period seen through sharia viewpoint. This type of research uses descriptive analysis method, namely by analyzing independent variables without making comparisons and looking for correlations with other variables. From the research that has been done, it is found that every company or producer should pay attention to the condition of the products being marketed, especially in terms of Islamic law (halal and haram) and for online buying and selling transactions there is no element of usury (interest) and maisir (gambling). With the research that has been done, it is expected to increase the profit of the company or producer.
Co-Authors Achmad Idham Zakaria Aep Saepudin Andri Maulana Sidik Chicy Indah Sari Elma Elviana Johan, Ahmad Julia Famor Pratami Kurhayadi Kurhayadi Kushendar, Deden Hadi Lia Marliana Maya Sari Muhammad Syukrullah Abdullah Muhammad Yusuf Nugraha Pri Agung Danarahmanto Puspo Dewi Dirgantari Rana Agustian Ratih Hurriyati Riza Bahtiar Sulistyan Siska Meilani Soesilo Soesilo Suganda, Uce Karna Tuti Asmala Wargadinata, Betty