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All Journal Jurnal Penelitian Ilmiah INTAJ EQIEN - JURNAL EKONOMI DAN BISNIS eCo-Buss Jurnal EK dan BI BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Efektif Jurnal Abdi Masyarakat Indonesia CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eCo-Fin The Eastasouth Management and Business Maneggio Mandalika Journal of Community Services Jurnal Ekonomi, Manajemen, Akuntansi
Diany, Adista Anjar
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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Journal : Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)

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The Effect of Service Quality And Servicescape on Impulsive Buying Behavior with Shopping Emotion as Intervening Variable for Consumers Store of Fashion Uniqlo Duta Mall Banjarmasin, South Kalimantan Diany, Adista Anjar; Sucidha, Irma; Kosasih, Nico
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1069

Abstract

The rapid growth of the retail business requires effective strategies to capture market share. This study aims to analyse the effect of service quality and servicescape on impulse buying behaviour through shopping emotions in Uniqlo Duta Mall Banjarmasin consumers. The research method uses primary and secondary data from questionnaires and literature studies with 111 respondents. The results of the analysis show that service quality and servicescape have a positive and significant impact on impulse buying behaviour with shopping emotions as an intermediary variable.
The Effect of Product Innovation And Service Quality On Customer Loyalty. Mediation : Customer Satisfaction (Case Study On Kopi Kenangan Customers Banjarbaru) Diany, Adista Anjar; Rarin, Faizal Maulidhany
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1459

Abstract

This research investigates the influence of product innovation and service quality on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on customers of Kopi Kenangan in Banjarbaru, the study employs a quantitative approach using a survey method. A total of 162 respondents participated, and data were gathered through structured questionnaires. The analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method via SmartPLS software. The findings reveal that both product innovation and service quality significantly and positively impact customer satisfaction and customer loyalty. Furthermore, customer satisfaction significantly contributes to customer loyalty. It also partially mediates the relationship between service quality and loyalty. Although product innovation positively affects loyalty through customer satisfaction, this indirect effect is not statistically significant
Co-Authors Amrulloh, Rifqi Amrulloh, Rifqi Amrulloh Firda Nosita Huda, Isra Ul Irayana, Ika Melania, Melania Nico Kosasih Oen, Hengky Agustinus Rarin, Faizal Maulidhany Risanta, Muhammad Suchida, Irma Sucidha, Irma Taqwa Sultan Tina Lestari Yuliani Yuliani Yuliyanti, Rika