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All Journal Jurnal Manajemen EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Implementasi Manajemen & Kewirausahaan Formosa Journal of Science and Technology (FJST) Jurnal Ekonomi, Bisnis dan Manajemen Asian Journal of Management Analytics Profit: Jurnal Manajemen, Bisnis dan Akuntansi Mamangan Social Science Journal RISK : Jurnal Riset Bisnis dan Ekonomi Commodities, Journal of Economic and Business SENMEA
Muttaqien, Zaenul
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Formosa Journal of Science and Technology (FJST)

 1 
The Effect of Service Quality and Store Image on Customer Loyalty Mediated by Perceived Value and Customer Satisfaction at Indomaret Stores in Kediri City Muttaqien, Zaenul; Widuri, Trisnia
Formosa Journal of Science and Technology Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i12.7479

Abstract

This study analyses the effect of service quality and store image on customer loyalty mediated by perceived value and customer satisfaction. The data collection used questionnaires distributed to respondents who shopped at Indomaret stores in Kediri City. The population in this study were all consumers who shopped at Indomaret stores in Kediri city. The number of samples in this study were 100 respondents. The data analysis used SmartPLS 3.0 software using a variant-based SEM approach which presents the outer model test and inner model test. The outer model test is used to specify the relationship between latent variables and their indicators and the inner model test is used to predict the relationship between latent variables.
How Digital Marketing Research Trends Over Time: A Bibliometric Analysis on Scopus Database Muttaqien, Zaenul; Hermawan, Agus; Handayati, Puji
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9171

Abstract

The digital era has revolutionized marketing practices, particularly through social media and mobile platforms, profoundly impacting consumer behavior and business strategies. Extensive research underscores the pivotal role of digital marketing in fostering customer relationships and driving business growth. Based on the gathered metadata, bibliometric analysis evaluates the effectiveness of scientific publications. This study investigates the following topics: (1) the total number of articles published by year; (2) the journal in which the author published the article; (3) the affiliation of the researcher who published the article; (4) the nation in which the researcher published the article; and (5) the researcher's field of study. Data in the form of scientific publications written in the English language were gathered between 2003 and 2024 from the Scopus database using the keyword "digital marketing." Vosviewer is used to visualize the publication development mapping image, and tables and graphs make up the presentation.The digital era has revolutionized marketing practices, particularly through social media and mobile platforms, profoundly impacting consumer behavior and business strategies. Extensive research underscores the pivotal role of digital marketing in fostering customer relationships and driving business growth. Based on the gathered metadata, bibliometric analysis evaluates the effectiveness of scientific publications. This study investigates the following topics: (1) the total number of articles published by year; (2) the journal in which the author published the article; (3) the affiliation of the researcher who published the article; (4) the nation in which the researcher published the article; and (5) the researcher's field of study. Data in the form of scientific publications written in the English language were gathered between 2003 and 2024 from the Scopus database using the keyword "digital marketing." Vosviewer is used to visualize the publication development mapping image, and tables and graphs make up the presentation.
How is the Development of Integrated Marketing Communication (IMC) Research on MSMEs in Indonesia from 2017 to 2023: A Bibliometric Analysis Approach Muttaqien, Zaenul; Sudarmiatin, Sudarmiatin; Munawaroh, Nuril Aulia
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9172

Abstract

This study employed secondary data extracted from scholarly articles in both Indonesian and English sourced through Google Scholar. Utilizing the Publish or Perish software, the inquiry centered on the keywords "Integrated Marketing Communication" and "MSME" without initially setting a specific time frame. The preliminary search returned 125 papers spanning from 2009 to 2024. Following this, refinement criteria were applied, leading to the identification of 53 articles meeting the predefined criteria for inclusion in the analysis. Subsequently, Zotero software was utilized to augment the metadata of these articles, encompassing author names, titles, publication journals, and abstracts. The dataset underwent descriptive statistical analysis to delineate the number of publications, research methodologies, publication types spanning from 2017 to 2023, alongside the top 10 articles based on citation count.
Co-Authors A Halim Agus Hermawan Ahmad Jauhari Amalia, Enggar Nuzzulul Anisya, Dina Dewi, Anita Sumelvia EDWIN AGUS BUNIARTO Eko Widodo Handayani, Rani Irnandi, Avryan Ludi Wishnu Wardana Maghdalena, Zema Indra Murdiyanto, Dewi Novita Sari, Edi Novitasari, Violita Dewi Nur Hidayati Nuril Aulia Munawaroh Pranasari, Shafa Afia Nanda Andya Puji Handayati Puji Rahayu Rahmatulloh, Titik Nur Rustandi, Lucky Rama Sudarmiatin Wardhani, Rike Kusuma Wati, Cici Amelia Widuri, Trisnia