Article Per Year (5 Year)
p-Index From 2021 - 2026
2.036
P-Index
This Author published in this journals
All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen dan Inovasi (MANOVA) Implementasi Manajemen & Kewirausahaan Journal Islamic Business and Entrepreneurship / JIBE Asian Journal of Management Analytics Journal of Artificial Intelligence and Digital Business Journal of Sustainable Community Service Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat Manage
Dewi, Anita Sumelvia
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Quality of work life dan self-esteem pada kinerja karyawan Anisya, Dina; Muttaqien, Zaenul; Dewi, Anita Sumelvia
Implementasi Manajemen & Kewirausahaan Vol 2 No 2 (2022): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.951 KB) | DOI: 10.38156/imka.v2i2.132

Abstract

This study aimed to investigate the significance of the effect of quality of work life and self-esteem on employee performance. This study employed a quantitative research design. The research sample was 32 employees of PT. Podomoro Poultry Equipment. Data collection was done by distributing closed questionnaires; quality of work life questionnaire, self-esteem questionnaire, and employee performance questionnaire; using a Likert scale 1-5 which was given to respondents directly. The analysis phase was carried out the first time by testing the validity and reliability of the questionnaire. Data analysis was performed using multiple regression analysis with SPSS 25.0. The results of the study found that simultaneously, quality of work life and self-esteem had a significant effect on employee performance, and partially it was also found that quality of work life and self-esteem had a significant effect on employee performance.
The Influence of Effective Communication, Work Motivation and Work Discipline on Employee Work Productivity in Emping Blinjo Msmes in Kediri Dewi, Anita Sumelvia; Sudarmiatin; Wardana, Ludi Wishnu
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6625

Abstract

The aim of this research is to find out and explain effective communication, work motivation and work discipline which simultaneously have a significant effect on employee work productivity. This type of research uses quantitative research. The data sources in this research use primary and secondary data. The sample in the research was 40 employees of MSMEs Emping Blinjo using saturated sampling techniques. The analysis techniques used are validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, t test, F test, multiple linear regression analysis, and coefficient of determination (R2) test using the SPSS version 25 program. Research results partially the effective communication variable has a positive and significant effect on employee work productivity, the work motivation variable has a positive and significant effect on employee work productivity, and the work discipline variable has a positive and significant effect on employee work productivity. Simultaneously the variables of effective communication, work motivation and discipline work has a significant effect on employee work productivity at Emping Blinjo MSMEs.
Penguatan SDM Organisasi Melalui Motivasi dan Literasi pada PMII Rayon Dakwah UINSA Wahyudi, M. Adi Trisna; Syahputra, Erwin; Hardiningrum, Iing Sri; Dewi, Anita Sumelvia; Zakaria, Nizar; Rosyadi, M. Syam’un; Tarida, Dela Citra
Jurnal Pengabdian Masyarakat Manage Vol. 6 No. 1 (2025): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v6i1.2773

Abstract

Computer Aided Manufacturing (CAM) merupakan perangkat lunak yang dipakai mengendalikan mesin memakai perangkat komputer untuk mengotomatisasi aktifitas proses manufaktur. Terdapat tiga komponen yang diperlukan agar CAM mampu bekerja, ketiga komponen tersebut diantaranya software, kemudian mesin dan Post Processing. Ketiga komponen itu sangat berpengaruh terhadap kemampuan tenaga dan keterampilan manusia sebagai operator. CAM dan CAD selalu digunakan secara bersamaan dimana Computer Aided Desain (CAD) berfokus pada desain komponen atau produk, sementara CAM sendiri berfokus pada cara pembuatannya. Penguasaan program CAM sangat dibutuhkan oleh siswa terutama pada program keahlian teknik mesin dan sejenisnya. Kemampuan siswa di SMKN 1 Tambakboyo Tuban dalam penguasaan program CAM dirasa perlu ditingkatkan lebih lanjut.. Metode pelatihan yang digunakan adalah pelatihan intensif selama dua hari dengan durasi pelatihan tiap harinya 8 jam dengan total durasi 16 Jam. Kegiatan program pelatihan dilakukan di lab. komputer SMKN 1 Tambakboyo Tuban.  Pelatihan dilakukan dengan memberikan perintah-perintah dasar yang sering dipakai dan memberikan beberapa soal latihan untuk memperkuat pemahaman dan mempermudah kelancaran dalam menggunakan program CAM. Di akhir sesi kegiatan dilakukan evaluasi berupa menguji langsung pemahaman peserta dalam mengoperasikan CAM. Hasil evaluasi kegiatan pelatihan ini disimpulkan bahwa sebanyak 60.97% (25 siswa) memiliki kemampuan yang sedang, 24.39% (10 siswa) memiliki kemampuan yang tinggi, dan 14.64% (6 siswa) memiliki kemampuan yang rendah dalam pengoperasian CAM.
Sentimen Bisnis dan Konsumen dalam Siklus Ekonomi Indonesia Akbar, Taufik; Murdiyanto, Edi; Dewi, Anita Sumelvia
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 5 No. 1 (2022): Januari
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v5i1.727

Abstract

This research aims to find out the relationship between consumer confidence, business confidence, consumer price index, and composite stock price index in Indonesia because the indicator describes a country's economic cycle as a result of sentiment that occurs. Quantitative descriptive research using multivariate methods of cointegration and granger causality within the VECM statistical framework. The period of the study is from 2015 – 2020. VECM estimation shows that in the long term there is a positive relationship pattern between CCI and itself. Then PMI shows a pattern of positive relationships, while CPI and JCI show negative relationships. Only PMI variables have a significant effect on the CCI in the long run. Then in the short term, PMI has a positive relationship pattern and has a significant influence on CCI and JCI in lags 1 and 2, and has a significant influence on CPI in lag 2. JCI has a positive and significant relationship pattern to CCI and CPI in lag 2. This research still does not discuss the dynamic behavior of the VECM model through the response of each variable to the shock of other variables and forecasting how the response of a variable in the future if a shock occurs in other variables. Governments and central banks must be able to reduce market panic and build a level of public trust. It can be said that optimism from the point of view of the business world and consumers needs to be maintained by stakeholders, especially governments and central banks.
Pemasaran Digital Pada Penjualan Produk UD Sekar Wilis Kediri Erlina, Erlina; Dewi, Anita Sumelvia; Hendratmoko, Suseno
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2778

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi pemasaran digital dalam meningkatkan penjualan pada UD Sekar Wilis Kediri. Latar belakang penelitian ini didasari oleh fenomena penurunan penjualan pada tahun 2024 karena strategi pemasaran masih berfokus pada offline dan terbatas pada media sosial seperti Facebook dan WhatsApp. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi melalui wawancara, observasi, dan dokumentasi terhadap owner, karyawan, serta konsumen. Hasil penelitian menunjukkan bahwa pemasaran digital melalui Facebook, WhatsApp, Instagram, dan terutama Shopee mampu memperluas jangkauan pasar, membangun interaksi dengan konsumen melalui chat, review, dan komentar, serta meningkatkan daya tarik produk melalui konten berupa foto, video, dan deskripsi produk. Kendala yang dihadapi adalah kurangnya pemanfaatan fitur promosi Shopee serta minimnya inovasi konten digital. Kesimpulannya, implementasi pemasaran digital khususnya melalui Shopee berpotensi meningkatkan penjualan, memperluas pasar, dan memperkuat daya saing UD Sekar Wilis.
Pengaruh Price, Store Atmosphere, dan Service Quality Terhadap Loyalitas Pelanggan Di Toko Sembako Samudra Wonorejo Kediri Rachma, Alzena Nancy Tri; Dewi, Anita Sumelvia; Munawaroh, Nuril Aulia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2794

Abstract

Di era digitalisasi yang semakin berkembang pesat, bisnis perdagangan ritel dan grosir telah mengalami transformasi yang signifikan. Dengan maraknya minimarket di seluruh Indonesia pada saat ini toko grosiran dan eceran haruslah memiliki nilai lebih jika dibandingkan dengan minimarket yang ada seperti sekarang ini seperti indomaret dan alfamart. Salah satu hal yang harus dimiliki oleh toko retail, grosiran, dan eceran ialah loyalitas konsumen. Memiliki pelanggan yang setia merupakan tujuan pelaku usaha karena pelanggan dapat memastikan keberlangsungan jangka panjangnya. Dengan kombinasi layanan yang baik, harga bersaing, dan suasananya yang nyaman dan tertata dengan baik Toko Sembako Samudra Wonorejo Kediri dapat menjadi destinasi belanja utama bagi masyarakat dan bisnis di Kediri dan sekitarnya. Penelitian ini bertujuan untuk mengetahui tentang pengaruh Price, Store Atmosphere, dan Service Quality Terhadap Loyalitas Pelanggan di Toko Sembako Samudra Wonorejo Kediri. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, asumsi klasik, analisis regresi linier berganda, uji t, uji F. Populasi dalam penelitian ini adalah seluruh pegawai sebanyak 200 orang dan sampel yang digunakan 196 responden karena menggunakan purposive sampling. Hasil penelitian pada Toko Sembako Samudra Wonorejo Kedirimenunjukkan bahwa variabel Price (X1), Store Atmosphere (X2), dan Service Quality (X3) secara bersama-sama berpengaruh terhadap variabel Loyalitas Pelanggan (Y). Hal ini dapat dibuktikan dari nilai Sig sebesar 0,000 < 0,05.
Analyzing the Economic Impact of Marketing Mix Strategies on Entrepreneurial Resilience Syah, Machda Citra Nabila; Dewi, Anita Sumelvia
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9319

Abstract

In this study, This study aims to examine the marketing mix strategies and entrepreneurial challenges faced by UMKM Warung_Nasii. The research employs a qualitative approach using phenomenological methods to explore the subjective experiences of business actors in depth. Data were collected through in-depth interviews with the business owner and supporting informants, as well as direct observation of business activities at the outlet and during Car Free Day events. The findings reveal that the 7P marketing mix strategies (product, price, place, promotion, people, process, and physical evidence) are applied adaptively by Warung_Nasii in responding to the dynamics of the culinary market. Product variations are achieved through menu innovation, pricing strategies are adjusted to consumer purchasing power, location strategies combine permanent outlets with participation in CFD events, and promotion is carried out through social media and direct customer interaction. However, the study also identifies several significant challenges, such as limited capital, fluctuations in raw material prices, increasingly intense business competition, limited human resources, and operational time management. From a phenomenological perspective, these challenges are not merely obstacles but also shape adaptive strategies that strengthen business resilience. This research contributes to the development of MSME marketing strategy literature by providing empirical insights into the application of the marketing mix alongside the dynamics of entrepreneurial challenges. The findings are expected to serve as a reference for other culinary MSMEs in formulating innovative, contextual, and sustainable marketing strategies.
ANALISIS SEKTOR POTENSIAL DALAM PEREKONOMIAN KABUPATEN TULUNGAGUNG Harianto, Kukuh; Dewi, Anita Sumelvia
Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Vol 7, No 1 (2022): May 2022
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/ep.v7i1.11617

Abstract

Pandemi virus corona (covid-19) yang melanda berbagai negara memberikan dampak signifikan pada perekonomian Indonesia, khususnya Kabupaten Tulungagung. Kabupaten Tulungagung mengalami kontraksi laju pertumbuhan ekonomi pada tahun 2020 sebagai akibat dari penurunan kontribusi sektor – sektor perekonomian sebagai pembentuk Produk Domestik Regional Bruto (PDRB). Namun tidak semua sektor perekonomian mengalami penurunan selama pandemi, terdapat beberapa sektor yang masih menunjukkan pertumbuhan positif ditengah pandemi. Tujuan penelitian ini adalah untuk mengetahui sektor perekonomian potensial yang diharapkan dapat menopang pertumbuhan PDRB Kabupaten Tulungagung. Data yang dipakai dalam penelitian ini adalah PDRB Kabupaten Tulungagung tahun 2016 – 2020. Metode analisis yang digunakan yaitu Static Location Quotien (SLQ) untuk mengetahui sektor perekonomian unggulan untuk masa sekarang, sedangkan untuk mendeteksi sektor unggulan pada masa mendatang menggunakan Dynamic Location Quotien (DLQ). Untuk mengetahui seberapa besar perkembangan perbandingan pendapatan sektor ekonomi dari wilayah dengan ruang lingkup kecil terhadap wilayah dengan ruang lingkup yang lebih luas, menggunakan analisis MRP (Model Rasio Pertumbuhan). Sektor ekonomi potensial pada suatu daerah dapat digambarkan melalui analisis overlay menggunakan kriteria pertumbuhan dan komparatif. Dalam hasil analisis dapat ditunjukkan bahwa Sektor industri pengolahan dan sektor Pengadaan Air, Pengelolaan Sampah, Limbah dan Daur Ulang merupakan sektor perekonomian yang unggul untuk saat ini dan sektor yang potensial pada masa mendatang dalam perekonomian Kabupaten Tulungagung.Kata Kunci : Produk Domestik Regional Bruto
Analisis Pengaruh Human Relation, Komunikasi antar Karyawan dan Lingkungan Kerja terhadap Kinerja Karyawan Toko Salman Maulana, Muhamad Fikri; Dewi, Anita Sumelvia; Syahputra, Erwin
Jurnal Bisnis Islam dan Kewirausahaan Vol 2 No 2 (2023): Journal Islamic Business and Enterpreneurship
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v2i2.3184

Abstract

This research only focuses on examining the influence of Human Relations, communication between employees and the work environment on employee performance at the SALMAN SHOP which is located in the Pondok Pesantren area, Jl. Raya Ploso Ploso Hamlet, Ploso Village, Mojo District, Kediri Regency. In this research sampling technique, researchers used a saturated sampling method. The questionnaire was used as the main data collector with multiple linear regression as analysis. The results of calculations using SPSS show that there is a positive and significant influence between the Human Relations variable on employee performance. However, employee communication and work environment variables do not have a significant effect on employee performance. For this reason, Salman's shop must pay attention to the human relations of its employees so that performance is maintained
Empowering MSMEs through the Development of Food Courts Based on Location Strategy and Community Collaboration Dewi, Anita Sumelvia; Syahputra, Erwin
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1090

Abstract

Backgrounds: Community service is a crucial dimension of impactful academic work, complementing teaching and research by providing practical solutions to real societal issues. One prominent challenge faced by MSME actors in Sumbercangkring Village, Gurah Subdistrict, Kediri Regency, is the lack of strategic, comfortable, and accessible business locations. Many local entrepreneurs struggle to secure proper trading spaces, while the village possesses untapped potential in the form of a spacious parking area owned by Mr. Erwin, located along a busy main road. Objectives: This community service initiative was conducted to assist in designing a feasible food court model from marketing and management perspectives, strengthen MSME capacity in branding, promotion, and operational management, and build collaborative community involvement to support the establishment of a sustainable culinary centre. Methodology: The implementation methods included initial observation, MSME needs mapping, focus group discussions, marketing strategy mentoring, tenant management training, and the development of a comprehensive food court blueprint. Findings: The results indicate that the food court initiative provides an effective strategic solution for MSMEs by offering a representative business location, increasing collective brand visibility, and enabling marketing synergy among tenants. Conclusions: The community-based food court demonstrates strong potential as a sustainable MSME marketing hub. To ensure long-term sustainability, the programme should be further developed through partnership schemes, community-based branding, and collaborative village business models.
Co-Authors Algifari, Annas AQ Anisya, Dina Erlina Erlina Erwin Syahputra, Erwin Fahrezi, Ricard Ryan Faraby, Irza Kiswa Hardiningrum, Iing Sri Harianto, Kukuh Hendratmoko, Suseno Kuniawati, Endah Ludi Wishnu Wardana Maulana, Muhamad Fikri Murdiyanto, Edi Muttaqien, Zaenul Nuril Aulia Munawaroh Rachma, Alzena Nancy Tri Rosyadi, M. Syam’un Sudarmiatin Syah, Machda Citra Nabila Tarida, Dela Citra Taufik Akbar Umi Nadhiroh Wahyudi, M. Adi Trisna Zakaria, Nizar