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All Journal Keraton: Journal of History Education and Culture Jurnal Pendidikan Nusantara Jurnal Pendidikan Nusantara Journal of the Civil Engineering Forum Jurnal Media Hukum Research of Business and Management Marketing and Business Strategy
Muslikh
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Maximizing Sales: The Effect of Instagram, Brand Ambassadors and Product Quality Puspitasari, Ika Juindri; Muslikh
Marketing and Business Strategy Vol. 2 No. 2 (2025): MAY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i2.257

Abstract

This study investigates the influence of Instagram social media, brand ambassadors, and product quality on purchasing decisions for specific skincare products, incorporating an Islamic perspective. The novelty lies in its integration of these factors while emphasizing the dominant role of product quality over social media influence. Using purposive sampling, the study surveyed 100 respondents. Data analysis was conducted through multiple regression analysis, including t-tests and F-tests. The results revealed that (1) Instagram has a positive but marginal impact on purchasing decisions, (2) brand ambassadors also have a slight positive effect, and (3) product quality has a significant and positive impact on consumer decisions. Furthermore, all variables collectively have a significant influence on purchasing behavior. From a managerial perspective, these findings suggest that businesses should leverage Instagram by producing visually engaging content that resonates with their target audience. Additionally, selecting brand ambassadors who align with the company’s values and exhibit strong social influence can improve brand credibility and consumer trust. Most importantly, focusing on product quality, in accordance with Islamic values of honesty and integrity, plays a crucial role in shaping consumer choices and fostering long-term brand loyalty.
Cold-Formed Steel Truss Roof Structure Failure Considering Seismic Load and Buckling Analysis Muslikh; Iman, Miftahul
Journal of the Civil Engineering Forum Vol. 12 No. 1 (January 2026)
Publisher : Department of Civil and Environmental Engineering, Faculty of Engineering, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jcef.13069

Abstract

There were many incidents of cold-formed steel roof truss structures in the last 5 years in Indonesia. Various kinds of allegations have been addressed to cold-formed steel material applications especially in the case of seismic resistance. Some of them concern the authenticity of the steel material itself and the selection of cold formed steel material. On the other hand, recently, people have installed (assembled) cold-formed steel trusses without involving a certified cold-formed steel applicator. This research is based on a numerical study that modeled the collapse pattern of cold-formed steel truss roof structures by considering buckling failure and the seismic load capacity. The cold-formed steel roof truss structure was modeled with 3D-truss elements in two model types: the overall structure and a single compression member element in 3D solid idealization. Buckling analysis with eigenvalue and nonlinear static analysis was performed to evaluate the critical load (Pcr). The buckling mode shape also was also compared with the mode shape of modal analysis. This research also evaluated the effect of seismic load on the overall cold-formed steel truss structure and the slenderness of the compression member. The numerical simulation of cyclic loading on the single compression member was conducted in this research. The numerical analysis results showed that cold-formed steel roof truss structure have high vulnerability to seismic hazard effect. The cold-formed steel material has lower ductility than hot rolled steel material. This causes the lateral displacement that occurs to be lower than the displacement produced by the hysteretic curve of numerical cyclic simulation. This research also evaluated the dynamic properties, such as frequency, periods, and mode shapes, of some typical cold-formed steel for roof truss structure.
The Role of Farmer Groups in Preventing Corruption of Village Funds (A Case Study in Lamongan Regency): The Role of Farmer Groups in Preventing Corruption of Village Funds (A Case Study in Lamongan Regency) Sundari, Ariefah; Muslikh; Kuncoro, Cipto; Moh. Hudi; Afiyah, Siti
Jurnal Media Hukum Vol. 13 No. 2 (2025): Jurnal Media Hukum (JMH)
Publisher : Fakultas Hukum Universitas Tompotika Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59414/jmh.v13i2.1032

Abstract

This study aims to analyze the role of farmer groups in preventing corruption of village funds, using a case study in Manyar Village, Lamongan Regency. The research employs a combination of normative and empirical legal approaches by examining relevant legal regulations and field findings based on direct community involvement. The results reveal that while the disbursement and use of village funds procedurally comply with existing laws, community participation in budget oversight remains limited. Farmer groups, traditionally perceived as agricultural production units, have demonstrated potential as informal agents in monitoring village projects. These findings indicate that their involvement in verifying physical project implementation and reporting discrepancies has helped reduce the risk of corruption. The scientific contribution of this research lies in recognizing local actors as key players in participatory governance and grassroots-based integrity systems. The study advocates for policy reforms that formally integrate farmer groups into village fund oversight frameworks to promote greater transparency and accountability in rural financial governance.
Co-Authors Afiyah, Siti Andriyanto Andriyanto Andriyanto Herniyati Iman, Miftahul Ira Pramudawardhani Kuncoro, Cipto Moh. Hudi Oktavia, Dinda Puspitasari, Ika Juindri Ramadhina, Alifa Sundari, Ariefah Utami, Rizka Nurul Zainal Zawir Simon, Zainal Zawir