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All Journal Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Reswara: Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Community Service and Empowerment Jurnal Ekonomi Jurnal Locus Penelitian dan Pengabdian JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Penamas: Journal of Community Service Countable (Contemporary Business and Sustainability Science)
Sumerta, I Komang
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH SALES PROMOTION DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ECOQUA PADA PT AIR GANGGA DEWATA ALAMI KABUPATEN GIANYAR Iga Jaya Aditya, Dewa Gede; Sumerta, I Komang
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 2 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i2.1273

Abstract

The use of the advertising idea for a agency can aid the achievement of the enterprise being done. One of the advertising techniques to fulfill the extraordinary wishes of the goal institution of consumers is income advertising and product best. Sales advertising and product best are designed to stimulate wonderful emotional responses from customers as an attempt to enhance purchaser shopping choices. The motive of this take a look at become to decide the impact of income advertising and product best on shopping choices at PT Air Gangga Dewata Alami. Determination of the wide variety of samples become done the use of the Cochran Formula in order that the wide variety of samples become set at 96. The sampling approach used become purposive sampling with the aid of using specifying positive criteria. Primary information series become done the use of a questionnaire. To get solutions to the proposed hypothesis, the information evaluation approach used is a couple of linear regression. Based at the consequences of the evaluation that has been done, it may be concluded: (1) income advertising and product best have a wonderful and extensive impact on shopping choices, (2) income advertising has a wonderful and extensive impact on shopping choices, (3) product best has a wonderful and extensive impact on choices purchase. Advice that may be given to enhance shopping choices is that PT Air Gangga Dewata Alami is greater energetic and energetic in sporting out advertising activities, designing product packaging this is complete of shadeation in order that it's miles greater appealing and retaining and enhancing the best of Ecoqua each in phrases of merchandise and services
Understanding Purchase Intentions on DOTA 2 Virtual Items: A Study of Indonesian Players' Game Satisfaction and Emotional Value Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Sumerta, I Komang; Vijaya, Made Pramana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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In an ever-changing digital game climate, where players' needs are always changing, the Dota 2 developers find themselves at the forefront of the task of providing new virtual items. This study delves into the challenging domain of virtual creation, focusing on the captivating features of the Battle Pass, formerly known as the Compendium. The primary purpose of this research is to undertake an in-depth study of the effects of game satisfaction and emotional value on the purchase intention of Dota 2 Indonesia Facebook group members, particularly those who have been involved in numerous Battle Pass sales. Purposive random sampling method was used to acquire a total of 96 respondents. Following the distribution of the questionnaire, all data was deemed valid and reliable for analysis utilizing multiple linear regression analysis, determination coefficient analysis, and hypothetical tests (t-test and f-test). Preliminary results show positive and significant effects of game satisfaction and emotional value on purchase intentions for Battle Pass components. Clearly, satisfaction with the game experience appears to be an important determinant in the foundation of purchase intentions, while the positive effect of emotional value on the decision-making process is evident. The practical implications of these findings reach the Dota 2 developers, calling for a strategic focus on improving not only the offensiveness of Battle Pass weapons, but also the entire game experience. Recommendations include efforts focused on improving the game system, implementing stronger security measures, and improving Dota 2's visual appeal. Additionally, it is recommended to create and manage social media accounts to expand user reach and community involvement. This research advances the understanding of the virtual economy, providing valuable insight into the complex processes that shape user behavior in online games. Subsequently, this research undoubtedly contributes to the marketing field by shedding light on the intricacies of gamer satisfaction and emotional value in the context of virtual item purchases. The implications of these findings underscore the importance for game developers to prioritize user satisfaction, security, and aesthetics to foster a positive virtual economy and sustain user engagement
PENGARUH GAYA HIDUP, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA MAHASISWA DI KOTA DENPASAR Sumerta, I Komang; Indiani, Ni Luh Putu
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27471

Abstract

Abstrak: IPhone merupakan merek ternama yang dikenal dengan kualitas produk yang paling diminati baik dari segi kualitas produk, desain produk maupun harga. Saat ini iPhone merupakan smartphone yang laris di dunia, salah satunya Indonesia. Penelitian ini bertujuan untuk menguji dan menganalisis gaya hidup, promosi, dan desain produk terhadap keputusan pembelian. Populasi penelitian ini adalah mahasiswa pengguna iPhone di kota Denpasar. Sampel yang digunakan adalah sebesar 112 responden. Metode pengumpulan data adalah metode survey dengan kuesioner. Teknik analisis regresi linier berganda digunakan untuk menguji pengaruh variabel bebas terhadap variabel dependen. Hasil penelitian menunjukkan bahwa Gaya hidup, Promosi, dan Desain produk berpengaruh positif dan signifikan terhadap keputusan pembelian iPhone. Untuk meningkatkan penjualan, harus melihat kebutuhan gaya hidup konsumen dan jangan hanya fokus memperhatikan kualitas produk. Untuk meningkatkan penjualan perlu merambah promosi melalui iklan di televisi, radio, dan memasukkan iPhone melalui film sehingga dapat meningkatkan penjualan iPhone. Untuk meningkatkan loyalitas pembeli perlu memberikan garansi yang lebih lama kepada konsumen dan membuka outlet disetiap kota/daerah dengan memberikan pelayanan service kepada konsumen agar konsumen lebih tertarik menggunakan produk iPhone serta perusahaan Apple Inc. agar rutin mengeluarkan produk iPhone dengan seri/type terbaru sehingga konsumen tertarik kembali untuk melakukan pembelian iPhone.
Co-Authors Ade Maharini Adiandari Aris, Kadek Candra Dewi, Ni Made Ayu Diatmika, I Kadek Dwi Erini Junita Sari Gede Wirata I Gusti Putu Agung Widya Goca I Putu Agus Suwastawa Iga Jaya Aditya, Dewa Gede Ni Luh Putu Indiani Ni Made Anggia Paramesthi Fajar, Ni Made Anggia Pitria Dewi, Ni Komang Putu Eka Arimbawa Rai, Anak Agung Gede Riyana Miranti, Riyana Siswanto, Katheline Pratiwi Suardika, I Made Tjokorda Gde Agung Wijaya Kesuma Suryawan Vijaya, Made Pramana Yogiswara W, I Gede Mahatma