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All Journal Jurnal Basicedu Child Education Journal JURNAL PENDIDIKAN DASAR FLOBAMORATA Trapsila: Jurnal Pendidikan Dasar MAHESA : Malahayati Health Student Journal Indo-MathEdu Intellectuals Journal Jurnal Basicedu The Easta Journal Law and Human Rights West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Islamic Studies West Science Agro
Setiyawan, Heri
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The Effect of Customer Experience and Video Marketing on Satisfaction Levels and Word-of-Mouth on TikTok in West Java Sudirjo, Frans; Setiyawan, Heri; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1871

Abstract

This study investigates the effect of customer experience and video marketing on satisfaction levels and word-of-mouth in the context of TikTok usage in West Java, Indonesia. Utilizing a quantitative approach, data were collected from 230 TikTok users through a structured questionnaire employing a Likert scale (1-5). The analysis, conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3), reveals that customer experience and video marketing significantly influence satisfaction levels and word-of-mouth. Customer experience emerges as the more influential factor in shaping user satisfaction and advocacy. These findings underscore the importance of optimizing both user experience and marketing strategies to enhance consumer engagement and loyalty. This study contributes to the growing body of literature on digital marketing and consumer behavior, offering actionable insights for businesses aiming to succeed on social media platforms.
The Effect of Customer Experience and Video Marketing on Satisfaction Levels and Word-of-Mouth on TikTok in West Java Sudirjo, Frans; Setiyawan, Heri; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1871

Abstract

This study investigates the effect of customer experience and video marketing on satisfaction levels and word-of-mouth in the context of TikTok usage in West Java, Indonesia. Utilizing a quantitative approach, data were collected from 230 TikTok users through a structured questionnaire employing a Likert scale (1-5). The analysis, conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3), reveals that customer experience and video marketing significantly influence satisfaction levels and word-of-mouth. Customer experience emerges as the more influential factor in shaping user satisfaction and advocacy. These findings underscore the importance of optimizing both user experience and marketing strategies to enhance consumer engagement and loyalty. This study contributes to the growing body of literature on digital marketing and consumer behavior, offering actionable insights for businesses aiming to succeed on social media platforms.
Pengaruh Metode Pembelajaran Fun Learning pada Mata Pelajaran Bahasa Inggris Materi Games and Sport Kelas 3 Sekolah Dasar Azhara, Andita Amma; Setiyawan, Heri
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3784

Abstract

This research explores the application of Fun Learning methods in primary education, aiming to analyze its impact on students' academic performance and learning motivation, especially in overcoming learning difficulties. Using qualitative descriptive methods, data were collected through in-depth interviews with teachers and students as well as the analysis of relevant documents such as lesson plans and evaluation results. The data analysis technique applied is thematic analysis, in which patterns, themes, and categories are extracted from qualitative data for comprehensive interpretation. The results indicate that Fun Learning, especially when integrated with interactive media and contextual learning, significantly enhances student engagement in the classroom. This increase in engagement positively correlates with improvements in academic achievement and their motivation to learn, marked by higher student enthusiasm and better understanding of concepts. As a research implication, it is concluded that Fun Learning is an effective and relevant learning strategy to enhance student participation and academic outcomes in elementary schools. This method not only helps address learning difficulties but also creates a fun learning environment that supports the holistic development of students, thus it is highly recommended for wider adoption in basic education.  
Analisis Pengaruh Perilaku Konsumsi Makanan Siap Saji terhadap Risiko Pengembangan Penyakit Hipertensi di Kalangan Penduduk RW 07 Kavling Pengarengan Bekasi Utara Setiyawan, Heri; Barkah, Asep
MAHESA : Malahayati Health Student Journal Vol 5, No 9 (2025): Volume 5 Nomor 9 (2025)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v5i9.19736

Abstract

ABSTRAK Makanan siap saji juga dikenal sebagai "junk food" adalah makanan yang dapat dimakan dengan cepat dan mudah diakses. Memperoleh makanan siap saji di toko membuatnya lebih mudah untuk mendapatkan variasi makanan yang sesuai dengan selera dan kemampuan finansial. Namun jika dikonsumsi secara teratur dan terus menerus itu dapat menyebabkan overweight, yang berarti lebih banyak gizi, dan obesitas, yang berarti kegemukan, serta dapat menyebabkan masalah gizi lainnya pada remaja. Mengonsumsi junk food juga dapat mengganggu dan merusak kesehatan seperti mengakibatkan peningkatan lemak badan yang tidak seimbang yang dapat menyebabkan penuaan dini, diabetes mellitus, hipertensi, penyakit jantung koroner, dan kanker. Untuk mengeketahuinya pengaruh mengonsumsi makanan siap saji terhadap risiko hipertensi pada orang dewasa. jenis penelitian yang digunakan yaitu penelitian kuantitatif dan desain yang digunakan yaitu “cross-sectional”Penghitungan jumlah sampel bisa dilakukan dengan metode statistik menggunakan formula Slovin. Adanya hubungan antara frekuensi konsumsi makanan siap saji dan risiko hipertensi bukan kebetulan, melainkan signifikan secara statistik dengan nilai p Value 0,000 < 0.005. dari hasil penelitian yang telah dilaksanakan bahwa diketahui adanya hubungan antara frekuensi konsumsi makanan siap saji dan risiko hipertensi. Selain itu, ditemukan bahwa mayoritas responden lebih banyak perempuan dibandingkan laki-laki. Sedangkan menurut distribusi usia mayoritas berusia 18-30 tahun. Menurut distribusi makanan siap saji mayoritas dengan karakteristik perilaku konsumsi moderat. Sedangkan menurut distribusi penyakit hipertensi dengan karakteristik normal tinggi.  Kata Kunci: Perilaku, Makanan Siap Saji, dan Hipertensi  ABSTRACT Fast food also known as "junk food" is food that can be eaten quickly and is easily accessible. Getting ready-to-eat foods at the store makes it easier to get a variety of foods to suit your tastes and financial capabilities. However, if consumed regularly and continuously it can cause overweight, which means more nutrition, and obesity, which means being overweight, and can cause other nutritional problems in teenagers. Consuming junk food can also disrupt and damage health, such as resulting in an unbalanced increase in body fat which can cause premature aging, diabetes mellitus, hypertension, coronary heart disease and cancer. To find out the effect of consuming fast food on the risk of hypertension in adults. The type of research used is quantitative research and the design used is "cross-sectional". Calculating the number of samples can be done using statistical methods using the Slovin formula. The relationship between the frequency of fast food consumption and the risk of hypertension is not coincidental, but is statistically significant with a p value of 0.000 < 0.005. From the results of research that has been carried out, it is known that there is a relationship between the frequency of consumption of fast food and the risk of hypertension. In addition, it was found that the majority of respondents were more women than men. Meanwhile, according to the age distribution, the majority are 18-30 years old. According to the distribution of ready-to-eat food, the majority are characterized by moderate consumption behavior. Meanwhile, according to the distribution of hypertension with high normal characteristics. Keywords: Behavior, Fast Food, and Hypertension
Co-Authors andrew shandy utama, andrew shandy Azhara, Andita Amma Barkah, Asep Desiningrum, Noviana Frans Sudirjo Judijanto, Loso Khasana, Viva Aprilya Latif, Latif Nurhasanah, Dila Padila Priyana, Yana Rachmadhani, Demelza RIZKY WIDYANINGRUM Supriandi Supriandi, Supriandi Susiang, Maria Imelda Novita Triwandani, Tita Wahidin Wahidin Yuanta, Friendha