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The Effect of Customer Experience and Video Marketing on Satisfaction Levels and Word-of-Mouth on TikTok in West Java Sudirjo, Frans; Setiyawan, Heri; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1871

This study investigates the effect of customer experience and video marketing on satisfaction levels and word-of-mouth in the context of TikTok usage in West Java, Indonesia. Utilizing a quantitative approach, data were collected from 230 TikTok users through a structured questionnaire employing a Likert scale (1-5). The analysis, conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3), reveals that customer experience and video marketing significantly influence satisfaction levels and word-of-mouth. Customer experience emerges as the more influential factor in shaping user satisfaction and advocacy. These findings underscore the importance of optimizing both user experience and marketing strategies to enhance consumer engagement and loyalty. This study contributes to the growing body of literature on digital marketing and consumer behavior, offering actionable insights for businesses aiming to succeed on social media platforms.

The Effect of Customer Experience and Video Marketing on Satisfaction Levels and Word-of-Mouth on TikTok in West Java Sudirjo, Frans; Setiyawan, Heri; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1871

This study investigates the effect of customer experience and video marketing on satisfaction levels and word-of-mouth in the context of TikTok usage in West Java, Indonesia. Utilizing a quantitative approach, data were collected from 230 TikTok users through a structured questionnaire employing a Likert scale (1-5). The analysis, conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3), reveals that customer experience and video marketing significantly influence satisfaction levels and word-of-mouth. Customer experience emerges as the more influential factor in shaping user satisfaction and advocacy. These findings underscore the importance of optimizing both user experience and marketing strategies to enhance consumer engagement and loyalty. This study contributes to the growing body of literature on digital marketing and consumer behavior, offering actionable insights for businesses aiming to succeed on social media platforms.

Pengaruh Metode Pembelajaran Fun Learning pada Mata Pelajaran Bahasa Inggris Materi Games and Sport Kelas 3 Sekolah Dasar Azhara, Andita Amma; Setiyawan, Heri
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3784

This research explores the application of Fun Learning methods in primary education, aiming to analyze its impact on students' academic performance and learning motivation, especially in overcoming learning difficulties. Using qualitative descriptive methods, data were collected through in-depth interviews with teachers and students as well as the analysis of relevant documents such as lesson plans and evaluation results. The data analysis technique applied is thematic analysis, in which patterns, themes, and categories are extracted from qualitative data for comprehensive interpretation. The results indicate that Fun Learning, especially when integrated with interactive media and contextual learning, significantly enhances student engagement in the classroom. This increase in engagement positively correlates with improvements in academic achievement and their motivation to learn, marked by higher student enthusiasm and better understanding of concepts. As a research implication, it is concluded that Fun Learning is an effective and relevant learning strategy to enhance student participation and academic outcomes in elementary schools. This method not only helps address learning difficulties but also creates a fun learning environment that supports the holistic development of students, thus it is highly recommended for wider adoption in basic education.

Analisis Pengaruh Perilaku Konsumsi Makanan Siap Saji terhadap Risiko Pengembangan Penyakit Hipertensi di Kalangan Penduduk RW 07 Kavling Pengarengan Bekasi Utara Setiyawan, Heri; Barkah, Asep
MAHESA : Malahayati Health Student Journal Vol 5, No 9 (2025): Volume 5 Nomor 9 (2025)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v5i9.19736

ABSTRAK Makanan siap saji juga dikenal sebagai "junk food" adalah makanan yang dapat dimakan dengan cepat dan mudah diakses. Memperoleh makanan siap saji di toko membuatnya lebih mudah untuk mendapatkan variasi makanan yang sesuai dengan selera dan kemampuan finansial. Namun jika dikonsumsi secara teratur dan terus menerus itu dapat menyebabkan overweight, yang berarti lebih banyak gizi, dan obesitas, yang berarti kegemukan, serta dapat menyebabkan masalah gizi lainnya pada remaja. Mengonsumsi junk food juga dapat mengganggu dan merusak kesehatan seperti mengakibatkan peningkatan lemak badan yang tidak seimbang yang dapat menyebabkan penuaan dini, diabetes mellitus, hipertensi, penyakit jantung koroner, dan kanker. Untuk mengeketahuinya pengaruh mengonsumsi makanan siap saji terhadap risiko hipertensi pada orang dewasa. jenis penelitian yang digunakan yaitu penelitian kuantitatif dan desain yang digunakan yaitu “cross-sectional”Penghitungan jumlah sampel bisa dilakukan dengan metode statistik menggunakan formula Slovin. Adanya hubungan antara frekuensi konsumsi makanan siap saji dan risiko hipertensi bukan kebetulan, melainkan signifikan secara statistik dengan nilai p Value 0,000 < 0.005. dari hasil penelitian yang telah dilaksanakan bahwa diketahui adanya hubungan antara frekuensi konsumsi makanan siap saji dan risiko hipertensi. Selain itu, ditemukan bahwa mayoritas responden lebih banyak perempuan dibandingkan laki-laki. Sedangkan menurut distribusi usia mayoritas berusia 18-30 tahun. Menurut distribusi makanan siap saji mayoritas dengan karakteristik perilaku konsumsi moderat. Sedangkan menurut distribusi penyakit hipertensi dengan karakteristik normal tinggi. Kata Kunci: Perilaku, Makanan Siap Saji, dan Hipertensi ABSTRACT Fast food also known as "junk food" is food that can be eaten quickly and is easily accessible. Getting ready-to-eat foods at the store makes it easier to get a variety of foods to suit your tastes and financial capabilities. However, if consumed regularly and continuously it can cause overweight, which means more nutrition, and obesity, which means being overweight, and can cause other nutritional problems in teenagers. Consuming junk food can also disrupt and damage health, such as resulting in an unbalanced increase in body fat which can cause premature aging, diabetes mellitus, hypertension, coronary heart disease and cancer. To find out the effect of consuming fast food on the risk of hypertension in adults. The type of research used is quantitative research and the design used is "cross-sectional". Calculating the number of samples can be done using statistical methods using the Slovin formula. The relationship between the frequency of fast food consumption and the risk of hypertension is not coincidental, but is statistically significant with a p value of 0.000 < 0.005. From the results of research that has been carried out, it is known that there is a relationship between the frequency of consumption of fast food and the risk of hypertension. In addition, it was found that the majority of respondents were more women than men. Meanwhile, according to the age distribution, the majority are 18-30 years old. According to the distribution of ready-to-eat food, the majority are characterized by moderate consumption behavior. Meanwhile, according to the distribution of hypertension with high normal characteristics. Keywords: Behavior, Fast Food, and Hypertension

Mapping the Landscape of Sustainopreneurship Research: A Global Bibliometric Analysis (2000–2025) Judijanto, Loso; Setiyawan, Heri
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2297

This study presents a comprehensive bibliometric analysis of sustainopreneurship research spanning the period 2000–2025, aiming to map its intellectual structure, thematic evolution, and global research collaboration patterns. Using data extracted from the Scopus and Web of Science databases, a total of 320 documents were analyzed through performance analysis and science mapping techniques using VOSviewer and Biblioshiny. The findings reveal that sustainopreneurship—defined as entrepreneurship and innovation for sustainability—has evolved from a conceptual niche into a dynamic, interdisciplinary research field bridging sustainable development, social innovation, and digital transformation. The keyword co-occurrence and overlay visualizations highlight five dominant research clusters: (1) sustainable development and circular economy, (2) sustainability-oriented entrepreneurship, (3) education and entrepreneurial intention, (4) regional development and empowerment, and (5) bibliometric and digital entrepreneurship studies. Collaboration network analyses identify India, the United States, China, Germany, and Spain as leading contributors, with emerging participation from developing regions such as Indonesia, Brazil, and South Africa. The results underscore the growing internationalization and diversification of sustainopreneurship research, driven by the integration of sustainability, innovation, and technology in business and education. This study contributes to the literature by providing a systematic and visualized overview of the global knowledge landscape, clarifying conceptual overlaps, and outlining future research directions for theory development, policy alignment, and practical implementation of sustainopreneurship in achieving the Sustainable Development Goals (SDGs).

Keuntungan atau Bahaya? Wawasan Bibliometrik tentang Ketidakstabilan Ekspor dan Goncangan Pendapatan dalam Perdagangan Minyak Sawit Judijanto, Loso; Setiyawan, Heri
Jurnal Multidisiplin West Science Vol 4 No 10 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i10.2790

Dengan menggunakan pendekatan bibliometrik berbasis data Scopus, penelitian ini bertujuan untuk melihat bagaimana literatur ilmiah tentang ketidakstabilan ekspor dan goncangan pendapatan dalam perdagangan minyak sawit berkembang dan berkembang. VOSviewer dan Bibliometrix R-package digunakan untuk melakukan analisis publikasi akademik dari tahun 2000 hingga 2025. Ini melihat jaringan kolaborasi penulis, institusi, dan negara, serta evolusi kata kunci dan klaster tematik. Hasil penelitian menunjukkan bahwa minyak kelapa sawit, biodiesel, peternakan, ekspor, dan biodiversitas adalah tema utama penelitian, yang membentuk fokus penelitian pada masalah keberlanjutan ekonomi dan lingkungan. Kecerdasan buatan (AI) dan pembelajaran mendalam semakin populer dalam pengawasan rantai pasokan dan pemantauan deforestasi. Selain itu, sifat transnasional penelitian minyak sawit ditunjukkan oleh kerja sama global yang kuat antara negara produsen seperti Malaysia dan negara konsumen seperti Belanda dan Amerika Serikat. Secara konseptual, penelitian ini memperluas penelitian sebelumnya tentang hubungan antara perdagangan komoditas, kemajuan teknologi, dan keberlanjutan global. Untuk menghadapi risiko volatilitas pasar minyak sawit, perlu ada peningkatan kerja sama internasional, integrasi data digital dalam tata kelola ekspor, dan penerapan kebijakan adaptif.

Mapping the Landscape of Sustainopreneurship Research: A Global Bibliometric Analysis (2000–2025) Judijanto, Loso; Setiyawan, Heri
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2297

This study presents a comprehensive bibliometric analysis of sustainopreneurship research spanning the period 2000–2025, aiming to map its intellectual structure, thematic evolution, and global research collaboration patterns. Using data extracted from the Scopus and Web of Science databases, a total of 320 documents were analyzed through performance analysis and science mapping techniques using VOSviewer and Biblioshiny. The findings reveal that sustainopreneurship—defined as entrepreneurship and innovation for sustainability—has evolved from a conceptual niche into a dynamic, interdisciplinary research field bridging sustainable development, social innovation, and digital transformation. The keyword co-occurrence and overlay visualizations highlight five dominant research clusters: (1) sustainable development and circular economy, (2) sustainability-oriented entrepreneurship, (3) education and entrepreneurial intention, (4) regional development and empowerment, and (5) bibliometric and digital entrepreneurship studies. Collaboration network analyses identify India, the United States, China, Germany, and Spain as leading contributors, with emerging participation from developing regions such as Indonesia, Brazil, and South Africa. The results underscore the growing internationalization and diversification of sustainopreneurship research, driven by the integration of sustainability, innovation, and technology in business and education. This study contributes to the literature by providing a systematic and visualized overview of the global knowledge landscape, clarifying conceptual overlaps, and outlining future research directions for theory development, policy alignment, and practical implementation of sustainopreneurship in achieving the Sustainable Development Goals (SDGs).

Analysis of the Impact of Mileage, Service Costs, and Availability of Medical Personnel on Patient Satisfaction in Accessing Health Services in Disadvantaged Areas in Indonesia Priyana, Yana; Wahidin, Wahidin; Setiyawan, Heri
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1380

This study examines the impact of distance travelled, cost of service, and availability of medical staff on patient satisfaction in accessing healthcare services in disadvantaged areas of Indonesia. Using a quantitative approach, data were collected from 50 respondents through a structured questionnaire, employing a Likert scale of 1-5. Multiple regression analysis was performed using SPSS version 26 to determine the relationships between the independent variables (distance travelled, cost of service, and availability of medical staff) and the dependent variable (patient satisfaction). The results indicate that distance travelled and cost of service have significant negative impacts on patient satisfaction, while the availability of medical staff positively influences satisfaction. These findings provide valuable insights for policymakers and healthcare providers in addressing the barriers to healthcare access in underserved regions of Indonesia and improving patient satisfaction.

A Bibliometric Analysis of Economic Inclusiveness in Developing Countries Judijanto, Loso; Setiyawan, Heri; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1514

This study presents a bibliometric analysis aimed at mapping the academic landscape of economic inclusiveness in developing countries from 2000 to 2024. Through a comprehensive review of the literature, this analysis identifies core themes including governance, sustainability, financial inclusion, and education, emphasizing their roles in fostering equitable economic growth. Using data sourced from Scopus, the study employs VOSviewer software for visualization of co-authorship and co-citation networks, revealing prominent authors, pivotal publications, and thematic clusters. The results highlight an interdisciplinary approach in the research with significant contributions from various global regions, showcasing the complexity of implementing economic inclusiveness across different socio-economic and environmental contexts. The findings underline the necessity of integrating sustainable practices and robust governance to ensure inclusiveness and suggest directions for future research to fill the existing gaps in empirical data and cultural considerations.

The Role of Local Product Quality, Destination Uniqueness, and Access to Information in Increasing Agro-Tourism Consumer Satisfaction in Bogor Susiang, Maria Imelda Novita; Latif, Latif; Setiyawan, Heri
West Science Agro Vol. 3 No. 01 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i01.1699

This study investigates the role of local product quality, destination uniqueness, and access to information in enhancing agro-tourism consumer satisfaction in Bogor. A quantitative research design was employed, involving 150 respondents who had visited agro-tourism destinations. Data were collected using a structured questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that local product quality, destination uniqueness, and access to information significantly and positively influence consumer satisfaction, collectively explaining 62% of its variance. These results highlight the critical role of quality products, unique destination attributes, and effective information dissemination in shaping consumer experiences. Practical recommendations for agro-tourism stakeholders include prioritizing product quality, emphasizing destination distinctiveness, and improving communication strategies.

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