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All Journal Home Economics Journal Amalee: Indonesian Journal of Community Research & Engagement Keluwih: Jurnal Sains dan Teknologi GUYUB: Journal of Community Engagement Smart Society: Community Service and Empowerment Journal Online Learning in Educational Research BAJU: Journal of Fashion and Textile Design Unesa Engagement: Jurnal Pengabdian Kepada Masyarakat
Mustikasari, Hany
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Application of Technological Automation and Digitalization of Promotional Efforts in the Home Industry of Wickerwork in Jombang Regency: PAR Method Zahro, Siti; Sagirani, Tri; Hadi, Faizal Susilo; Mustikasari, Hany; Cintya, Hedi Amelia Bella; Nugraha, Nugraha; Nurhadi, Didik; Natanael, Matthew Lucky; Adriani, Gabriella Haldis; Putri, Medhita Gunawan; Tjandra, Dewi Anggraini; Nugroho, Felix Dian; Wardana, Oka; Muhammad, Rizky Alifio
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.907

Abstract

The wickerwork home industry in Jombang Regency, which utilizes screw pine and bamboo, plays an important role in local employment. However, its development remains constrained by manual production processes and limited marketing strategies. This study aims to examine the implementation of technological automation and the digitalization of promotional efforts in wickerwork home industries using a Participatory Action Research (PAR) approach, consisting of identification, planning, action, observation, and evaluation stages. The program involved two home industries, including owners and employees, in adopting simple automation technologies and digital marketing practices. The results indicate that the application of automation technology improved production efficiency and enabled businesses to better meet customer demand. In addition, digital promotion training covering product photography, content creation, and the use of AI tools enhanced marketing reach through social media, contributing to increased national-level demand. This study highlights that integrating automation and digital marketing can strengthen the competitiveness of small-scale industries. However, sustained mentoring and multi-stakeholder support are essential to ensure long-term impact, expand employment opportunities, and promote business sustainability.
Co-Authors Achmad Haldani Destiarmand Adriani, Gabriella Haldis Agus Sachari Amelia Santoso Angeline, Anastasia Pingkan Anggoro, Arco Cintya, Hedi Amelia Bella De Jesus, Graciana Alves Didik Nurhadi Felita, Carissa Go, Tjie Kok Hadi, Faizal Susilo Kresna Darmasetiawan, Noviaty Lestary, Meylin Amelia Luqman, Citra Aisyah Lyau, Nyan Myau Madjid Abdillah, Abdul Muhammad, Rizky Alifio Nadyne Feliciona Towoliu, Steffie Natanael, Matthew Lucky Noviaty Kresna Darmasetiawan, Noviaty Kresna Nugraha Nugraha Nugroho, Felix Dian Pramesti, Nertico Hana Puspitasari, Elia Devina Putri, Medhita Gunawan Sinderela, Moriska Sutanto, Dharma Adhi Sutanto, Tiffany Arista Syafi, Muhammad Abiyu Tjandra, Dewi Anggraini Tri Sagirani Vania, Margaretha Wardana, Oka Widyaastuti, Endang Widoeri Widyastuti, Endang Widoeri Zahro, Siti